PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Erie, Pennsylvania
PPC for Erie service businesses, measured in calls and leads.
Erie service businesses get Google Ads in their own account, from $500 a month in management plus ad spend, reported in calls and cost per lead.
- Your name on the account
- Conversion tracking installed
- Bids checked daily in month one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search, answered
The first job for an Erie ad budget
An average click on “roofing company erie” costs $25.19, so paid search here rewards patience and a tight landing page over a big opening bid. Lithium Marketing manages Google Ads for Erie service businesses, and every call gets counted so you know what it cost and whether it turned into work.
Two trades in one town do not cost the same to advertise. “landscaping erie” runs $2.65 a click and “garage door repair erie” runs $10.51, so the same spend buys a different number of clicks in each. Start where the return is clearest and add a second trade once the numbers hold.
Click costs in Erie
What a click costs in each Erie trade
At the bottom of the table, “water damage restoration erie” costs $0.25 a click; at the top, “roofing company erie” costs $25.19. Those two prices set the range the plan has to work inside. Cheap clicks let you test a page quickly, while an expensive one has to earn its money back on the first booked job.
When we looked at “plumber erie”, the Map Pack came first and no paid ad appeared. Ad slots move by hour and by searcher, so paid search works alongside the profile; neither one replaces the other.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency erie | under 10 | not reported |
| ppc agency erie | 0 | not reported |
| ppc management erie | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company erie | 720 | $25.19 |
| plumber erie | 1,600 | $16.77 |
| pest control erie | 480 | $14.91 |
| garage door repair erie | 140 | $10.51 |
| electrician erie | 590 | $3.34 |
| landscaping erie | 390 | $2.65 |
| water damage restoration erie | 30 | $0.25 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 314 to 752 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber erie”, as Google showed it to a searcher located in Erie. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Erie market
A budget that follows the Erie year
Erie’s climate is humid, four-seasonal and snowy, with warm summers and harsh winters. If your work happens outdoors, the warm months are the ones to plan around; if it happens indoors, keep the budget level and let the tracking decide.
Lake-effect snow shapes Erie’s winter. The ad schedule should follow your own dispatch calendar: if a cold stretch pauses installations, the budget can pause with it, then turn back on when the crew is free.
- residents (2025 estimate)
- 91,838
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.3%
- population change, 2020 to 2025
- housing units
- 43,681
- housing units
- of occupied homes owner-occupied
- 54.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 88.6%
- of homes built before 1980
- median home value
- $115,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Erie County
Where the Erie bids should go
“roofing company erie” draws 720 searches a month. Erie County has 16 roofing contractors, and a roofer who builds a page for each repair and prunes the search terms that miss can go after that demand.
Landscaping is the county’s biggest trade group at 107 companies, and “landscaping erie” draws 390 searches a month. A landscaper wins by narrowing each campaign to the work and the townships that fit, then trimming the search terms that never book.
County Business Patterns
Trade and home service businesses in Erie County
Establishments by industry, 2023
- Landscaping services107
- Residential remodelers87
- Plumbing, heating and air-conditioning contractors65
- Electrical contractors59
- Painting contractors23
- Excavation and site preparation contractors20
- Roofing contractors16
- New home builders14
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month in the account
The account stays in your name, and measurement comes before any budget change.
1
Start with the last 90 days
Keep the campaigns that produced calls and cut the queries that ate budget without a call.
2
Wire the tracking first
GA4 and call tracking go on the site before spend changes, so each call lands in the report with its source.
3
One page per service you sell
Each service you want more of gets a page that matches the ad, with the offer in plain words and a form that works on a phone.
4
Adjust bids daily for the first month
Through the first month we check bids and search terms every day, then move to a weekly review once the account settles.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Portland-area plumber’s ads, site and SEO
Ads are what the card measures, and the plumber behind it is Sarkinen Plumbing of the Portland area. Lithium managed those Google Ads and built the website and SEO they run alongside. Nathan Boos of Hillsview Building is quoted next to it.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Erie
Paid search across the state lines
Paid search can reach a neighboring city from day one. The PPC pages below cover Buffalo, Cleveland, Akron and Wheeling, and the Pennsylvania page holds the rest of the state.
Published price
What a PPC retainer costs an Erie business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How big should the ad budget be before we start?
Start from the job, not the click. Take what one booked job is worth, work back to the most you can pay for a lead, and hold the budget under that. Your trade’s click cost sets how many tries that buys. The first month tells us whether the page converts well enough to raise it.
How soon do the calls start coming in?
Expect the phone to move in the opening week if the offer and the page are right, since the ads are live from day one. The slower gain comes later: month by month, wasted search terms get cut and the budget leans harder on what books. Cost per lead is a trend line, not a launch number.
Is the Google Ads account ours?
The account is in your name, and Lithium works inside it as your agency. If you ever leave, the account, its history and its conversion data stay with you.
Do we have to sign a long agreement for ads?
It opens with a six-month term and then rolls monthly, with the terms in writing before anything launches. Management is billed apart from the ad spend, and the fee follows the channels we run, the landing pages and the budget.
Do you advertise anywhere besides Google?
Google is where the budget starts. Microsoft Ads, Facebook and Instagram get added when your buyers already spend time there, or when a Google click in your trade costs more than the other channel can return.
Free action plan
See what Erie clicks cost your trade
Send your trade, the months that fill the calendar and the value of one booked job. A co-founder will set those against the click costs in your trade on a short video call and sketch how the spend should shift month to month.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ