GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC for Essex
Essex PPC that spends the budget on work your crews can take.
Essex service businesses get Google Ads in their own account, landing pages for their work and a report on calls, leads and cost per lead.
- A page for the service you advertise
- Wasted search terms cut weekly
- Cost per lead, by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Essex, Vermont
What an Essex ad budget has to earn
A click on “plumber essex vt” averages $82.93, and at that price the account, the tracking and the landing page have to line up before the budget grows. Lithium Marketing runs Google Ads for Essex service businesses, so the budget follows the campaigns that bring calls and the pages that turn a click into a quote request.
Pest control and electrical clicks cost less: $10.86 for “pest control essex vt” and $1.59 for “electrician essex vt”. That spread decides where a small budget goes first, since the cheapest test is the one that tells you whether the phone rings at all.
Clicks in Essex
The trade searches a budget can reach
The trade searches naming Essex run from about 50 a month for “plumber essex vt” down to about 10 for “electrician essex vt”. With numbers that small, a campaign does not need a dozen ad groups; it needs a landing page for the service you advertise, a tight set of negative keywords and a budget you can read against the calls the campaign produced.
Google runs the auction and the bids decide what a click costs; Lithium runs the account inside it. The profile work sits with the SEO plan, so a business that bids on a search and also ranks for it shows one name, one phone number and one set of services.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency essex vt | under 10 | not reported |
| ppc agency essex vt | under 10 | not reported |
| ppc management essex vt | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber essex vt | 50 | $82.93 |
| pest control essex vt | 20 | $10.86 |
| electrician essex vt | 10 | $1.59 |
| landscaping essex vt | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 32 to 626 Google reviews each
- Directories in the top 10
- Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber essex vt”, as Google showed it to a searcher located in Essex. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Essex market
Where the budget stops and the landing page starts
The town covers 34.341 square miles of land. Essex shares borders with Colchester, Williston and South Burlington, and a campaign that only targets Essex leaves the customers on the other side of those lines to someone else. The location settings should match the towns your crews cover.
Chittenden County has 169,115 residents, and Essex is one town inside it. If your crews work in two or three of those towns, the campaign should say so in the ad copy, because a customer in Burlington may not read past a headline that names Essex.
- residents (2025 estimate)
- 11,346
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.2%
- population change, 2020 to 2025
- housing units
- 4,995
- housing units
- of occupied homes owner-occupied
- 75.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 34.4%
- of homes built before 1980
- median home value
- $447,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Which trade's clicks get the first test
Chittenden County has 78 electrical contractors and 21 roofing contractors. Electrical clicks are the cheapest the table shows, so a test there can run on a small budget, and a roofer's budget should start with the page that answers the estimate question.
Pest control is a small field in Chittenden County, with 4 companies, and “pest control essex vt” still draws about 20 searches a month at $10.86 a click. A small field with a modest click price is a reasonable place to test the page and the tracking before the budget grows.
County Business Patterns
Trade and home service businesses in Chittenden County
Establishments by industry, 2023
- Residential remodelers119
- Landscaping services83
- Electrical contractors78
- Plumbing, heating and air-conditioning contractors64
- New home builders55
- Excavation and site preparation contractors47
- Painting contractors39
- Roofing contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From the account audit to the first month of spend
The tracking goes in before the budget changes, and the campaigns follow the services you want to sell.
1
Audit the account you have
We review the current campaigns, the search terms and the conversions, and keep the campaigns that already bring calls.
2
Wire the tracking
GA4, call tracking and the form conversions get set up so the monthly report can count calls, leads and cost per lead.
3
Build landing pages for the services
Each advertised service gets a page that answers the question and makes the call or the form the obvious next step.
4
Tune daily, then weekly
Bids and search terms get adjusted daily through the first 30 days, then weekly, against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Gulf Coast glass and painting feedback
What three services did for a Gulf Coast glass company
Dixie Glass works on the Mississippi Gulf Coast, and the figures on the card come from the website, SEO and Google Ads Lithium ran for the company, so no single service owns the result. Chris Martin of Mt. Hood Pro Painting gives the quote in his own words.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Essex
Campaigns for the cities your crews already cover
One account can carry a separate campaign for each town your crews reach, and the bids can differ by town. The PPC pages below cover the cities on the list, including the two outside Vermont, and the state page gathers them.
Published price
Management fees and ad spend for an Essex campaign
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Essex Google Ads questions, before launch
Still curious?
Call (503) 766-5964 or email [email protected].
What does Google Ads management cost?
Management starts at $500 a month, plus ad spend. A bigger spend, more channels and new landing pages each move the fee, and you get the number in writing before the first campaign goes live.
When do the ads start producing calls?
Calls usually start in the first week or two, once the tracking is live. The first 30 days get daily attention, then weekly tuning, and the budget moves toward the campaigns that bring calls.
Should we advertise beyond Google?
It depends on where your customers spend their time. Lithium also runs Microsoft Ads and Meta ads, and either can earn a place beside Google when the audience is there and the clicks make sense. We start with the channel that looks cheapest to buy and add the next one when the tracking supports it.
How do we know the spend is working?
The monthly report shows calls, leads and cost per lead by campaign. If your team marks which leads turned into work, that figure can be read against the spend. The pages the clicks land on get the same review as the account, because a cheap click that reaches a slow page still costs you.
Whose account do the ads run in?
Yours. The Google Ads account stays in your name, with its history and its billing, and Lithium works inside it as a user. If the relationship ends, the account and everything in it stay with your business.
Free action plan
Get an Essex campaign plan before you spend
Send the campaigns you run now, or the search terms from last month, plus the trades and towns you want to cover. A co-founder will show what clicks cost for your work and set the starting budget with you, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ