SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Fairbanks, Alaska
Fairbanks SEO for the trade searches that bring calls.
Fairbanks service businesses get trade pages, a Google Business Profile that matches them and a monthly report in calls, leads and cost per lead.
- Trade pages written for Fairbanks
- A profile that says what you do
- A report that counts the calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the page shows
What Fairbanks SEO has to win
Lithium Marketing handles local SEO for Fairbanks service businesses, and the aim is simple: when someone searches a trade, the business shows up. When we checked “plumber fairbanks”, local listings came first, and one of those rows was paid. Below them, Facebook, Reddit and Yelp all appeared in the top 10, so the profile and the pages behind it carry the weight.
The trade searches carry the volume: “plumber fairbanks” draws about 590 a month, while “seo fairbanks” draws about 10 a month. That gap is why the plan builds pages around the trades a business sells and treats the service phrase as a page for people already looking.
Search in Fairbanks
What the trade searches ask for
The trades carry the demand: “electrician fairbanks” draws about 110 searches a month, and every one of those searches names a job. A page per service lets Google match that search to the work, and it gives the customer a direct answer about the job, not a list of everything you do.
The Fairbanks North Star Borough records 28 electrical contractors and 27 landscaping services, and a customer reading those results wants the job answered in their own words. That is what the page does, before it asks for a call.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo fairbanks | 10 | not reported |
| seo agency fairbanks | under 10 | not reported |
| seo company fairbanks | under 10 | not reported |
| seo services fairbanks | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 7 to 1,500 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fairbanks”, as Google showed it to a searcher located in Fairbanks. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local market
Where a Fairbanks service area ends
Fairbanks is in the Tanana Valley, straddling the Chena River near its confluence with the Tanana River, and the Tanana River marks the city’s southern border. That geography splits a service area: a business on one side of the river may take jobs across it, and the site should say so on a page a customer can find.
Noyes Slough, which heads and foots off the Chena River, creates Garden Island, a district connected to the rest of Fairbanks by bridges and culverted roads. A district like that earns its own area page, with the bridges and the roads named.
- residents (2025 estimate)
- 31,468
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.2%
- population change, 2020 to 2025
- housing units
- 13,793
- housing units
- of occupied homes owner-occupied
- 39.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 51.3%
- of homes built before 1980
- median home value
- $268,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the borough
Which trades carry the borough
The Fairbanks North Star Borough records 47 residential remodelers and 27 new home builders, two trades whose customers compare finished projects before they call. A customer searching for an addition, a kitchen or a basement is already naming the project, so each project type needs its own page.
The borough has 15 painting contractors and 11 roofing contractors. Both sell work a customer plans for, so the page that answers “how much” and “how long” first earns the call, and the Google Business Profile category has to match the job.
County Business Patterns
Trade and home service businesses in Fairbanks North Star Borough
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Residential remodelers47
- Excavation and site preparation contractors31
- Electrical contractors28
- New home builders27
- Landscaping services27
- Painting contractors15
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer
The four moves in a Fairbanks SEO retainer
We fix what Google reads first, then build the pages and listings that earn the calls, and report them every month.
1
Repair what Google cannot read
Crawl errors, slow templates and dead links get repaired first, because that is the work that usually turns up in the numbers inside 30 days.
2
Build the profile and the pages
Every service and service area goes into the Google Business Profile, and the site gets a page for every service and each part of the borough.
3
Make the listings agree
Your name, phone and services get matched on the directories that appear for Fairbanks searches, so a customer who checks two places sees one business.
4
Report the calls
The monthly report counts calls and leads, and the next month’s pages follow what it shows.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
Byers Septic: a website, SEO and Google Ads on one retainer
The Byers Septic Service case combines a new website with SEO and Google Ads, and the card carries the numbers that came out of that work. The quote card belongs to Dave Turin, whose excavation company is Dozer Dave, and he recommends DJ Van Zanten, the co-founder.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround the Interior
Where the SEO pages go next
The links below cover the SEO pages for Badger, Anchorage, Juneau and Bellingham, Washington; Alaska holds the statewide set.
Published price
Monthly SEO pricing for a Fairbanks business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
SEO questions Fairbanks owners ask before signing
Still curious?
Call (503) 766-5964 or email [email protected].
What pushes a Fairbanks SEO retainer toward the top of the range?
A single-location contractor that wants more repair work sits low in the range. Several trades across the borough, a thin site and few reviews push the number up, since each adds pages and profile work. What a new job is worth to you decides where you land inside it.
How soon do Fairbanks rankings move?
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. The report counts calls and leads from the first month, so the trend is visible before the rankings settle.
Do we need a new website before SEO can work?
Not always. If the site loads fast and has a page for every service, the retainer can work with what is there. If a page has no service detail or the form is broken, fixing that comes first, and we say so on the first call.
Can SEO get us into the local listings?
We can do the work that helps Google choose you: a complete profile, the right categories, matching listings, reviews asked for and answered, and a page per service. What we guarantee is the work, not a position, because Google decides the order.
Does SEO include work for AI answers?
AI search is part of the monthly work. The pages get direct answers and schema, and your name, phone and services stay identical everywhere, because that is what an AI tool reads before it cites a business. No one can promise a mention, and the report stays on calls and leads.
Free action plan
Send your Fairbanks service area for a free SEO plan
Send the site address and the service you want more calls from. A co-founder will open the Fairbanks results for it on a short video call and show you the pages and profile work missing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ