Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Fargo, North Dakota
Fargo SEO built around your service pages and Google profile.
A Fargo service business gets a Google profile that matches its services, a page for each job it sells and monthly reporting on calls.
- Service pages for your jobs
- A complete Google profile
- Monthly calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Profile and pages
Where Fargo SEO work starts
Google put the Map Pack first for “plumber fargo” when we checked, above every website on the page. That placement is Google’s call, not an agency’s. Lithium Marketing works on what a business can control: a complete Google Business Profile, service pages that match each trade and a habit of asking finished customers for reviews.
The local business listings on that Fargo results page carried 1,900, 1,500, 353 and 252 reviews. BBB, Facebook and Yelp also reached the top 10, so a Fargo contractor competes with directories as well as other contractors. Your name, phone number and service list should read the same on the site, the profile and every directory that lists you.
What Fargo searches for
Trade searches and agency searches are not the same
Searches naming Fargo for SEO help total about 80 a month. “seo fargo” accounts for 50 and “seo company fargo” for 20. The people behind those searches are already shopping, but the pool is small, so the page has to answer price, timeline and reporting without making anyone call to find out.
Trade searches are where the volume is. “Plumber fargo” alone draws 880 searches a month, and roofing and landscaping have their own searches. One general services page cannot carry all three; each job needs its own page, with its own service description, photos and profile category.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo fargo | 50 | not reported |
| seo company fargo | 20 | not reported |
| seo services fargo | 10 | not reported |
| seo agency fargo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 252 to 1,900 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fargo”, as Google showed it to a searcher located in Fargo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Fargo market
Fargo’s size sets the service-area plan
Fargo covers 51.888 square miles, and its service area does not stop at the city line. West Fargo borders it, Grand Forks is its own market, and Moorhead, Minnesota is across the Red River. A page for each city you serve gives those searches somewhere to land.
Inside the city, addresses follow a grid of streets and avenues, so a customer can tell a north-side address from a south-side one. Service-area pages that name the parts of town you cover give those searches a page to land on, and they answer the travel question before a customer has to call.
- residents (2025 estimate)
- 136,275
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.2%
- population change, 2020 to 2025
- housing units
- 63,807
- housing units
- of occupied homes owner-occupied
- 43.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 37.1%
- of homes built before 1980
- median home value
- $281,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cass County
What Cass County’s trade counts mean for your pages
Plumbing and HVAC leads Cass County’s trade counts at 90 contractors, with landscaping next at 82. Both have enough businesses selling the same work that a generic page gives a customer no reason to choose one, so the SEO starts with the jobs that pay best and builds a page for each.
Roofing is the smallest field on Cass County’s trade chart at 23 contractors, and the county has 81 electrical contractors. A roofer can build a page for each repair type and a profile that matches them; an electrician needs a page for each service and reviews that name the work.
County Business Patterns
Trade and home service businesses in Cass County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors90
- Landscaping services82
- Electrical contractors81
- New home builders79
- Residential remodelers73
- Excavation and site preparation contractors36
- Painting contractors32
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The work inside a monthly SEO retainer
The profile comes first, then the pages that match your services and the cities around you, with a monthly report in calls and form fills.
1
Clear the technical blockers
We fix crawl errors, slow pages and broken links, and give every service page one clear job.
2
Complete the Google profile
We fill in categories, services, service area and photos, and set up a simple way to ask finished customers for a review.
3
Write the service and city pages
We write a page for each job you sell, plus pages for West Fargo, Grand Forks and Moorhead, Minnesota where you cover them.
4
Report calls and form fills
A monthly report shows the calls and form fills, what customers asked for and which fixes come next.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A garden center’s search results
Website, SEO and Google Ads behind one garden center card
A garden center, Drake’s 7 Dees, brought Lithium in for a new site plus SEO and Google Ads. The card is the result; Nathan Boos of Hillsview Building supplies the quote.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Fargo
SEO for the cities within reach of Fargo
If your service area reaches West Fargo or Grand Forks, each has a North Dakota page; Aberdeen and Watertown sit on the South Dakota side. The North Dakota page lists every city, and any of them can support a service-area page.
Published price
The monthly SEO range and what moves it
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
What does local SEO include for a Fargo business?
Local SEO covers the technical fixes, on-page work, Google Business Profile, citations, review support, content and links, plus a monthly report. It also includes AI search readiness: answer-first sections, schema and business details that stay the same everywhere. The retainer is built around the services and cities you want to sell.
How long before SEO shows up in calls?
Most technical fixes land within the first month. Local and long-tail results usually take 60 to 90 days, and revenue typically starts to build around the fourth month. Calls and forms are tracked from day one, so the report shows an early trend.
Can you promise a spot in the Fargo Map Pack?
Google decides the map, and an agency that promises a spot is guessing. The work we do is on the profile, the service pages and the review requests; Google decides who appears. The monthly report shows calls and form fills, so you can see what changed.
Do we need a page for West Fargo and Moorhead too?
If you take jobs there, yes. A city page gives Google and the customer a page that names that city, the neighborhoods you cover and the work you do there. Keep each page specific to the place; a stack of pages with the same paragraph and a different city name helps no one.
How do you report SEO work?
Once a month, in calls and form fills, not positions alone. You see the same report we do: the calls, the forms, the searches customers used before they called and the fixes queued for next month. We walk through it on a short call, and you tell us which leads became jobs.
Free action plan
Request a free SEO plan for your Fargo site
Send the site address and the cities you want to cover. A co-founder reviews the profile and the pages before the call, then walks you through the first month on video.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ