Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Federal Way, Washington
Google Ads for Federal Way service businesses that want more jobs.
Federal Way service businesses get Google Ads from $500 a month in management, plus ad spend, with call tracking that shows which keyword produced a call.
- Call tracking that names the keyword
- One landing page per service
- Spend follows your busy season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Federal Way PPC, answered
Which Federal Way searches deserve the ad budget
An average click on “garage door repair federal way” runs $78.74, the highest of the trades shown, and paying that without knowing which keyword produced the call is how a budget disappears. Lithium Marketing puts tracking in first, then builds campaigns around the searches that produce calls for Federal Way service businesses.
Plumbing and pest control clicks are not cheap either: “plumber federal way” costs $74.89 and “pest control federal way” $47.69. “landscaping federal way” sits at $2.66, which gives a landscaper room to test campaigns on a modest budget. That spread is why each trade gets its own budget and its own landing page.
Click costs in Federal Way
What each trade click costs before you bid
Every trade search that names Federal Way carries its own click price. An “electrician federal way” click costs $34.73 and “roofing company federal way” $32.24, while a plumbing or pest control click costs more. The cheap click is not automatically the better buy: a roof repair job can be worth more than a landscaping visit even when the click costs more.
No paid ads showed on “plumber federal way” when we checked, with the Map Pack above the organic list. Ad space moves by the hour, the searcher and the budget, so the profile still has to earn the tap: the ad buys the click, and the listing helps win the call.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency federal way | under 10 | not reported |
| ppc agency federal way | under 10 | not reported |
| ppc management federal way | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair federal way | 140 | $78.74 |
| plumber federal way | 260 | $74.89 |
| pest control federal way | 140 | $47.69 |
| electrician federal way | 210 | $34.73 |
| roofing company federal way | 40 | $32.24 |
| water damage restoration federal way | 20 | $6.91 |
| landscaping federal way | 110 | $2.66 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 6 to 208 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber federal way”, as Google showed it to a searcher located in Federal Way. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Federal Way market
Who is searching, and when the work peaks
Federal Way sits on the I-5 corridor between Seattle and Tacoma, inside the Seattle-Tacoma-Bellevue metro area of 4,161,883 people. A campaign that targets only the city limits leaves out jobs outside them, so the targeting should follow the service area on your site.
Federal Way's summers are warm and dry, with no average monthly temperature above 71.6 °F. If your trade peaks in that dry stretch, the budget should build before it and hold while the work lasts, then pull back when calls slow. The weather sets the window; your phone records set the weeks inside it.
- residents (2025 estimate)
- 99,729
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 37,479
- housing units
- of occupied homes owner-occupied
- 55.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.1%
- of homes built before 1980
- median home value
- $552,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades around Federal Way
Which county trades fit a paid campaign
King County's largest trade count is residential remodeling, with 1,651 businesses. Remodelers sell planned projects, so their ads can point at a page that asks for scope and timing. The same campaign logic does not fit an emergency trade, where the caller needs a truck today.
In King County, plumbing and HVAC contractors number 468 and painting contractors 531. Both trades are large enough that a paid campaign can earn its place: it puts the business in front of the searcher while the pages and reviews catch up.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
- Residential remodelers1,651
- New home builders874
- Landscaping services843
- Painting contractors531
- Electrical contractors477
- Plumbing, heating and air-conditioning contractors468
- Excavation and site preparation contractors234
- Roofing contractors206
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month of a Federal Way campaign
Tracking goes in before the budget moves, and the account follows your calendar after that.
1
Read the account you have
If campaigns are already running, we pull the search terms, the costs and the calls from the last few months before changing anything.
2
Track each call to its source
A tracking number on the site and on the ads records which keyword, ad and page produced each call and form.
3
Separate the jobs you want
Each service you want more of gets its own campaign, its own landing page and its own budget line, so the report can compare them.
4
Tune daily, then settle into weekly
Bids and search terms get checked every day for the first 30 days, then once a week, against the budget calendar we set with you.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center's ads, site and search work
Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, says the team learned what his company specializes in. The client on the card is Drake's 7 Dees, a garden center where Lithium ran Google Ads with the website and SEO.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Federal Way
Campaigns for the cities next door
Your service area, not the city limit, decides where the ads run, so Auburn, Tacoma, Kent, Renton, Seattle and Bellevue can each get their own bid and budget inside one campaign. Their PPC pages show the local click costs, and the Washington page lists the rest of the state.
Published price
The monthly fee for Google Ads in Federal Way
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Federal Way questions about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Federal Way business spend on ads?
Set it from the job value, not from a package. A “garage door repair federal way” click costs $78.74 on average and a “landscaping federal way” click $2.66, so the same monthly budget buys very different numbers of calls. We pick a starting number on the strategy call and adjust it when real cost per lead shows up.
Do I own the Google Ads account?
You do. The account is set up in your name, with your billing details and your history, so the campaigns stay yours if you ever change agencies. Lithium works inside your account and gives you the login.
When do the calls start?
Expect calls in the first week once tracking is live. The weeks after are spent removing search terms that spend without a booking and shifting that money to the ones that do, which is how cost per lead settles down.
What contract does the management fee carry?
The management fee and the ad budget are separate numbers, and both are set before launch. The first agreement runs six months; after that, either side can stop it with 30 days' notice.
Should the campaign run beyond Google?
The trade searches in this market run on Google, so it comes first. Microsoft Ads or Meta can reach a customer who spends evenings on Facebook or Instagram, and either one is added only after the current channel shows a return in the tracking. One change at a time keeps the comparison honest.
Free action plan
Get a Federal Way Google Ads plan with the numbers attached
Start with the trade you want more work in, the months that matter most and the value of one booked job. A co-founder will line those up against the local click costs and show where the first month of budget should go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ