GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Fort Collins, Colorado
Fort Collins PPC that knows what a call costs.
Fort Collins service businesses get Google Ads reported in calls and cost per lead, with the search term behind each booked job still visible.
- One landing page per service
- Calls matched to the keyword
- A budget that follows the season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The auction you bid in
What a Fort Collins click buys before it rings
Google Ads in Fort Collins is an auction with a price on every click, and Lithium Marketing buys inside it for service businesses that need calls this month. A click on “garage door repair fort collins” averages $70.90, and at that price the account has to show which search paid for each call, or the budget is a guess with a receipt.
The spread across trades decides where the money goes. The clicks differ: “plumber fort collins” averages $43.01 and “landscaping fort collins” $6.07, so a landscaper can test a small budget across a wide set of terms while a plumber should buy only the jobs that carry a $43 click. Same city, two different campaigns.
Trade searches and click costs
Where Fort Collins ad money goes first
Roofing searches naming Fort Collins run about 1,600 a month, and plumbing about 1,300, which is enough volume for a contractor here to buy calls in a steady stream. The table alongside this section prices every trade, and the gap between the cheapest row and the dearest is why the budget cannot be spread evenly.
The “plumber fort collins” page we saw opened with five paid ads before the local listings. That is the auction a Fort Collins plumber enters, and it is why the opening month goes to tracking and pruning: search terms that never call get cut, and the budget moves to the ones that do.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency fort collins | under 10 | not reported |
| ppc agency fort collins | under 10 | not reported |
| ppc management fort collins | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair fort collins | 320 | $70.90 |
| plumber fort collins | 1,300 | $43.01 |
| pest control fort collins | 390 | $22.75 |
| roofing company fort collins | 1,600 | $21.42 |
| electrician fort collins | 590 | $19.87 |
| landscaping fort collins | 590 | $6.07 |
| water damage restoration fort collins | 90 | $1.19 |
| hvac repair fort collins | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 8 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fort collins”, as Google showed it to a searcher located in Fort Collins. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The calendar
Snow in May and a cold December
Fort Collins snowfall averages 51.4 inches and can fall from early September through the end of May, and December in Fort Collins averages 31.1 °F. If your calls follow the cold, a flat twelve-month budget spends in July the money it needs in January, and the account should be weighted before the first freeze.
The warm months are not idle either. Fort Collins summers run warm to hot, so if a heat wave brings air-conditioning calls, the budget should be ready to take them. The climate says when the weather can turn, and your own call history says which months it turns into work.
- residents (2025 estimate)
- 171,500
- residents (2025 estimate)
- population change, 2020 to 2025
- +1%
- population change, 2020 to 2025
- housing units
- 74,558
- housing units
- of occupied homes owner-occupied
- 51.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 30.6%
- of homes built before 1980
- median home value
- $577,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Where a Fort Collins budget does the most work
Roofing and plumbing are the two trades with the most search volume in the table, and their click prices are far apart. A roofer can afford a broader match because each click is cheaper, while a plumber should run tighter terms and a landing page that answers the emergency.
Electrical and painting cover a wide range of jobs: 143 electrical contractors and 70 painting contractors work in Larimer County. An electrical ad can pull a panel upgrade or a light fixture, and a painting ad can pull a one-room touch-up next to a whole-house job. Negative keywords are what separate them.
County Business Patterns
Trade and home service businesses in Larimer County
Establishments by industry, 2023
- Landscaping services210
- Residential remodelers208
- Plumbing, heating and air-conditioning contractors185
- Electrical contractors143
- New home builders106
- Roofing contractors80
- Painting contractors70
- Excavation and site preparation contractors57
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Month one
How a Fort Collins ad account gets built
The account gets measured before it gets more money, and the campaigns answer to your calendar.
1
Read the account before spending
We open the current account, keep the campaigns that convert and put the terms with no calls on a cut list.
2
Tie every call to its keyword
Every call and form gets a source: the keyword, the ad and the campaign that produced it, tagged in GA4 with call tracking beside it.
3
Split campaigns by service
Every service you want more of gets a campaign, a landing page built for that job and its own budget line.
4
Cut waste, then widen the budget
For the first 30 days, bids and search terms get a daily pass, then a weekly one, and every change answers to the calls your own jobs produced.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Glass and ads
Google Ads for a glass company on the Gulf Coast
This card combines three pieces of work for Dixie Glass, a glass company that has served the Mississippi Gulf Coast since 1946: Google Ads, the website those ads land on and the SEO behind the organic line. The conversion and traffic numbers came from that combined work, so read them as one result. The quote is from Chris Martin, who runs Mt. Hood Pro Painting.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingWhere the budget runs
Ads for every town on your list
Ads can target each city on your list from the first campaign, so the towns below are a budget decision, not a second account. Greeley and Longmont are one line item, Boulder another, Cheyenne in Wyoming a third, and Thornton and Westminster can share a campaign with the southern end of your service area. The Colorado page covers the other cities in the state.
Published price
What a Fort Collins ad account costs to run
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Fort Collins ads
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first month of ad spend go?
To the service with the shortest path from click to booked job at a click price your margin can carry. In Fort Collins that usually means one service and a tight set of search terms first, then a wider net once the tracking shows which terms call.
What should we expect in week one?
Calls typically land in week one, after the campaigns go live with tracking attached. From there the account is tuned against what rang: terms that never call get cut, and budget moves to the ones that book work.
What does the management fee cover?
It starts at $500 a month in management, plus ad spend, and covers the account work: campaigns, landing pages, search terms, bids, geo targets and reporting. Your ad spend, the channels in the plan and the landing pages we build set the fee, and the number is agreed before launch.
Which other ad channels do you run?
A second channel is a test, not a default. If your customers live on Facebook, Meta ads can reach them there; if they search only on Google, the second channel waits. Microsoft Ads is the other one we run, and it gets budget only when the tracking shows calls it can claim.
Will the report name the search term behind each call?
It does, down to the search term. The report starts with the keyword that produced each call, groups those by campaign, and shows what a lead cost in each one. Mark the leads that turned into jobs and the same report can price a booked job.
Free action plan
See what Fort Collins clicks cost before the next campaign
Tell us which services you want more of and what a booked job is worth. A co-founder will put the Fort Collins click prices beside that number on a short video call, so the budget follows the work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ