FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Fort Wayne, Indiana
Google Ads for Fort Wayne service businesses, priced by the tracked call.
Fort Wayne Google Ads run on tracked calls, a landing page per job type and a budget that follows the work your crews can take.
- Every ad call tracked
- A page for each job you bid on
- Budget moved by booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click costs here
Fort Wayne PPC starts with the price of a click
“Garage door repair fort wayne” averages $53.14 a click, more than any other trade search in Fort Wayne, and the same search draws about 720 searches a month. Lithium Marketing builds and runs Google Ads for service businesses in Fort Wayne, and that click price is where the account starts, because the budget has to earn it back.
The spread runs from there to $4.79 for “landscaping fort wayne”. In Fort Wayne, plumbing sits at $36.36 a click and roofing at $21.91. We set the starting budget from your margin on a booked job, not from the size of the keyword list, and the campaign starts with the services you want more of.
Where the clicks come from
Fort Wayne buyers search the trade, not the ad channel
The searches that buy work in this city name the job. “Plumber fort wayne” draws about 480 a month and “roofing company fort wayne” about 880. A campaign built on the phrase “ppc agency” would wait for a customer who searches like a marketer, so the ads run against the jobs instead.
The results page for “plumber fort wayne” carried 1 paid ad when we checked, with the Map Pack above it. That is what an ad is up against: the map, the directories and the organic results at once. The ad has to promise one job and land on a page that matches the promise.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency fort wayne | under 10 | not reported |
| ppc agency fort wayne | under 10 | not reported |
| ppc management fort wayne | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair fort wayne | 720 | $53.14 |
| plumber fort wayne | 480 | $36.36 |
| water damage restoration fort wayne | 40 | $28.57 |
| roofing company fort wayne | 880 | $21.91 |
| pest control fort wayne | 880 | $16.03 |
| electrician fort wayne | 480 | $12.27 |
| landscaping fort wayne | 880 | $4.79 |
| hvac repair fort wayne | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 104 to 3,000 Google reviews each
- Directories in the top 10
- Facebook, Houzz, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fort wayne”, as Google showed it to a searcher located in Fort Wayne. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Budget by the calendar
Fort Wayne weather and the weeks it moves your spend
If your trade lives on storm work, Fort Wayne averages 39 thunderstorm days a year, so a roofing or restoration campaign can build budget for the weeks after a storm and pull back when the phone quiets. We set that pattern from your own call history.
Winters are generally cold with moderate snowfall. If heating calls arrive with the cold, the campaign can build before the first cold week and taper as the phone slows. The calendar sets the shape; the phone sets the pace.
- residents (2025 estimate)
- 275,203
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.3%
- population change, 2020 to 2025
- housing units
- 118,657
- housing units
- of occupied homes owner-occupied
- 61.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.6%
- of homes built before 1980
- median home value
- $188,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Roofing and excavation buy different kinds of calls
Allen County has 48 roofing contractors, and a roofer’s ad should promise one kind of job, whether that is a repair or a full replacement, and land on a page about that job.
Allen County has 41 excavation and site preparation contractors. A contractor bidding on that work is selling larger jobs, so a short keyword list and a page that asks for the property details do more than a wide net.
County Business Patterns
Trade and home service businesses in Allen County
Establishments by industry, 2023
- Landscaping services157
- Residential remodelers155
- Plumbing, heating and air-conditioning contractors136
- New home builders112
- Electrical contractors88
- Roofing contractors48
- Excavation and site preparation contractors41
- Painting contractors38
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of a Fort Wayne campaign
Calls get tied to keywords before a dollar moves, and the schedule follows your busy weeks.
1
Read the account you have
Existing campaigns get audited for calls and cost, and the search terms that never produce a job go on a list to cut.
2
Track the calls first
Analytics, call tracking and conversion tags go in before any budget change, so each call can be traced to the keyword that paid for it.
3
Split the account by service
Each service you want more of gets its own campaign, landing page and starting budget, with the ad copy reviewed by you.
4
Keep tuning after launch
Bids and search terms get checked daily for the first 30 days and weekly after that, with changes tied to your booking calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads inside a full program
The F&W Fence numbers cover three services
Marc Rickabaugh of Rickabaugh Construction talks about the website and SEO work his own company bought. Beside him, the card’s numbers belong to F&W Fence Co. and come from a website, SEO and Google Ads that Lithium ran as one program, so the ad account alone does not explain them.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Fort Wayne
Ad budgets for the cities beyond the city limit
One Google Ads account can hold a separate campaign for Toledo, Ohio, Dayton, Ohio or any Indiana city on the list, each with its own budget and landing page. The Indiana page has the rest of the state.
Published price
The management fee and the ad budget, kept apart
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Fort Wayne owners
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should a Fort Wayne campaign start with?
Start from the job. If a finished job leaves a healthy margin, the campaign can afford more per call than a trade with thin margins, and the landing page decides how many clicks become calls. Nothing gets spent until the number is agreed, and it gets revised once the tracking has real costs in it.
What happens in the first week of a campaign?
Tracking goes live first, then the first calls usually arrive inside that week. After that the work is subtraction: search terms that never convert get cut, the ones that book stay, and the budget follows what the data shows.
How is the management fee set, and what am I signing?
Ad spend, the channels we run and the landing page work set the fee. Management starts from $500 a month, plus ad spend, agreed before the first campaign goes live. The first term is six months. After that it continues month to month with 30 days’ notice.
Do you ever put budget into Microsoft or Meta ads?
When the numbers support it. Microsoft Ads is an option, and so is Meta, which places ads on Facebook and Instagram, when the people you want are easier to reach there or when a Google click in your trade costs more than the job supports. The second channel starts only after the first has tracking, so its numbers are its own.
What does the monthly report show?
The monthly report lists each campaign’s calls, leads and cost per lead, and every call has a keyword and an ad behind it. Your job is to tell us which of those leads turned into a booking; the next budget move follows that feedback, not the raw call count.
Free action plan
See what Fort Wayne clicks cost for your trade
Name the jobs you want and the weeks they arrive in. A co-founder will set a starting budget against those clicks and show which campaign should carry it, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ