Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Paid search with the costs in view
A PPC agency for Fresno businesses focused on jobs won.
Win more Fresno service jobs through PPC, with campaign reports that connect your advertising spend to calls and leads.
- Search terms reviewed for waste
- Landing pages matching your ads
- Lead costs reported by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what you are paying for
Fresno PPC puts the job value beside the click cost
Lithium Marketing plans and runs PPC campaigns for Fresno service businesses around the work they want to book. Pest control searches naming Fresno average $21.55 a click. At that price, a treatment business needs to know what happens after the visitor arrives: whether they call, what they request and whether the job is booked.
We build that measurement into the campaign before expanding spend. The ad describes a service you sell, the landing page explains it and tracking records the response. Your staff’s booking feedback helps us distinguish a campaign producing paying work from one producing conversations that go nowhere.
Price the test by trade
The same budget buys different amounts of traffic
The average click price for “plumber fresno” is $24.99. A plumbing campaign needs a starting budget that can support a test, plus a page that makes the call easy. We review the searches triggering your ads and exclude requests outside the services you provide.
For “landscaping fresno”, clicks average $2.42. A landscaper can start by testing a defined offer such as a project estimate, then judge it by the leads and jobs it brings. A low click cost is an invitation to test carefully; your margins and booking rate determine how much to keep spending.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency fresno | 10 | not reported |
| google ads agency fresno | under 10 | not reported |
| ppc management fresno | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber fresno | 2,400 | $24.99 |
| pest control fresno | 1,900 | $21.55 |
| roofing company fresno | 720 | $16.45 |
| electrician fresno | 1,300 | $15.86 |
| hvac repair fresno | 90 | $15.24 |
| garage door repair fresno | 590 | $14.83 |
| landscaping fresno | 1,000 | $2.42 |
| water damage restoration fresno | 110 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 280 to 1,800 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fresno”, as Google showed it to a searcher located in Fresno. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Choose when and where to spend
Use your calendar to shape the Fresno campaign
Fresno’s climate has cool, mild winters and long, hot, dry summers. If demand for your services changes with that pattern, bring past calls and your crew schedule to the budget discussion. We can prepare offers and adjust spending for the periods when you want more work, using your history to decide the timing.
The Fresno metro area has 1,203,383 residents. Your campaign does not need to target that whole territory. We choose locations based on the jobs your team can service profitably and review where leads originate before extending the reach.
- residents (2025 estimate)
- 555,549
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.5%
- population change, 2020 to 2025
- housing units
- 189,098
- housing units
- of occupied homes owner-occupied
- 50.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.4%
- of homes built before 1980
- median home value
- $374,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Keep campaigns specific
Compete on the job you want to sell
Roofing contractors total 71 in Fresno County. If your company wants replacement projects, say so in the ad and explain the estimate on the landing page. A broad promise to handle everything can spend your budget on requests your crew will decline.
The landscaping category includes 207 Fresno County establishments. A business offering both maintenance and installation should separate those offers in its campaigns. That makes it easier to see which service earns the lead cost and to direct spend toward the work you have capacity to deliver.
County Business Patterns
Trade and home service businesses in Fresno County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors229
- Electrical contractors208
- Landscaping services207
- Residential remodelers204
- New home builders145
- Painting contractors97
- Roofing contractors71
- Pest control companies71
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch with a way to judge it
Give every ad a measurable job
We connect the account to your sales process, then keep refining where the money goes.
1
Review the spend and the offer
We examine any existing campaigns, your best jobs and the service area. You agree on the starting budget and the work the ads should promote.
2
Make conversions visible
We configure call and form measurement before using results to change the budget. Where your systems support it, booking information helps connect the lead with the sale.
3
Build the ad and its landing page
Each campaign names a specific service and sends visitors to a matching page. We set location targeting and negative keywords to reduce unrelated traffic.
4
Refine the account on a schedule
The first 30 days get daily reviews and adjustments; after that, we review weekly. Search terms, lead costs and your feedback guide bid and budget changes.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid search as part of a larger investment
See the paid and organic story at Drake’s 7 Dees
Google Ads was one part of Lithium’s work for Drake’s 7 Dees, a garden center; the project also included SEO and a new website. Its case reports results across that program. Dave Turin’s recommendation of DJ Van Zanten appears beside it, speaking from his work at Dozer Dave.
Garden center“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveConsider another advertising market
Read the click costs for cities outside Fresno
The PPC guides for Clovis, Visalia, Modesto, Salinas, Bakersfield and Tracy can help you compare another city you serve. The California directory lists the other city guides; your campaign coverage is chosen separately around your business.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before putting more money into paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How should we set the first Fresno ad budget?
Start with what a booked job earns and what you can afford to spend acquiring it. We compare that with your trade’s click costs and the website’s conversion performance. Your staffing and estimate capacity also matter, so the test budget should buy a volume of leads your team can handle.
What changes the PPC management fee?
Ad spend, the channels being managed and landing page work determine the fee. Management starts from $500 a month, plus ad spend. We put those costs in the proposal separately so you know what pays for campaign work and what pays the advertising platforms.
How soon will we have results to review?
Initial campaign results typically arrive during the first week after launch. We check which searches and ads produced the calls, then use your response and booking feedback to improve the account. Early traffic helps us make decisions, while profitable performance takes continuing measurement and adjustment.
Can you manage Facebook ads alongside Google?
Lithium manages Meta ads on Facebook and Instagram, along with Google Ads and Microsoft Ads. We choose channels around the offer and customer you want to reach. Additional platforms need a defined role and their own measurement before they receive a share of your budget.
What if calls increase but my crews are not booking more jobs?
We examine the search terms, landing page promise and lead outcomes to find the mismatch. Your team can tell us which requests were outside your scope, outside your area or lost during follow-up. That feedback helps us change the targeting or offer to address the problem behind the lost jobs.
Free action plan
Work out your Fresno ad budget with a free PPC plan
Bring a campaign that is costing too much or a service you want to advertise. Include your budget and average job value. Your free PPC plan sets out a test and how to measure it; a co-founder explains the tradeoffs with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ