PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Gillette, Wyoming
Gillette PPC that moves the ad budget to the campaigns that bring calls.
Gillette service businesses get Google Ads managed from $500 a month plus ad spend, with calls, leads and cost per lead reported.
- Calls counted by campaign
- One page per service you run
- Ad spend mapped to your calendar
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget starts
What a Gillette click costs, and what to do about it
At $16.38 a click, “pest control gillette” draws 70 searches a month. At that price, a campaign that cannot tell a call from a form is guessing, so measurement goes in before the budget does. Lithium Marketing manages Google Ads for service businesses in Gillette with call tracking, a page for each job and a monthly report on calls, leads and cost per lead.
Management starts at $500 a month, plus ad spend, and the fee grows with the ad spend, the channels we run and the landing pages we build. A roofer, an electrician and a landscaper in Campbell County sell different jobs, so each one gets a campaign and a page built around the work the crew can take this month.
Click costs in Gillette
Ads, the map result and the click that follows
For “plumber gillette”, no paid ads showed when we checked, and Facebook, MapQuest and Yelp appeared in the top 10. That is one page on one day, and ad slots change with the hour and the budget. A results page without ads still sends calls through the map result and the organic links, so a paid campaign should arrive with a profile and a landing page that can hold the call.
A first campaign can start with one service, one page and one clear offer, then add the services that show a cost per lead your jobs can carry.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency gillette | under 10 | not reported |
| ppc agency gillette | under 10 | not reported |
| ppc management gillette | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control gillette | 70 | $16.38 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 8 to 173 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber gillette”, as Google showed it to a searcher located in Gillette. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Gillette market
A budget that follows the weather, not a flat line
Gillette covers 23.337 square miles of land, and the county adds the towns around it. Set the campaign's location by city and by the places your crews already serve, so a customer outside the city line still sees the ad.
Gillette's climate runs from hot summers to very cold, variable winters, and Campbell County has 20 excavation and site preparation contractors and 19 landscaping companies. If your calls bunch up when the temperature drops, the ad budget should be ready for those weeks; if your work is outdoors, the warm months carry more of it. You know which weeks those are; the budget should follow them.
- residents (2025 estimate)
- 34,024
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.8%
- population change, 2020 to 2025
- housing units
- 14,216
- housing units
- of occupied homes owner-occupied
- 73.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 30.6%
- of homes built before 1980
- median home value
- $264,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Campbell County
Which searches get the first ad dollar
Campbell County has 11 plumbing, heating and air-conditioning contractors, 5 roofing contractors and 4 painting contractors. A tight keyword list matters in a group that size, because every click that reaches the wrong service costs the same as a good one.
Campbell County has 31 electrical contractors and 22 residential remodelers, the largest trade groups. New home builders number 8 in Campbell County. An electrician, remodeler or builder advertising a high-value job should send the click to a page about that job, with photos, the service area and the phone where the customer lands.
County Business Patterns
Trade and home service businesses in Campbell County
Establishments by industry, 2023
- Electrical contractors31
- Residential remodelers22
- Excavation and site preparation contractors20
- Landscaping services19
- Plumbing, heating and air-conditioning contractors11
- New home builders8
- Roofing contractors5
- Painting contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Gillette account gets set up
The account gets measured before it gets bigger, and the calendar decides where the money goes.
1
Audit the account you have
We read the current campaigns, keep the ones that produce calls and name the search terms that waste money.
2
Connect calls and forms to a source
GA4, call tracking and conversion tags show which campaigns produce calls and leads before the budget changes.
3
Give each service its own campaign
The jobs you want most get a campaign and a landing page, with negatives that keep the wrong searches out.
4
Daily checks for the first 30 days
Bids and search terms get a daily look through the first 30 days, then a weekly one after that.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a Portland-area plumber
Sarkinen Plumbing: website, SEO and Google Ads
The plumber on the card is Sarkinen Plumbing, which serves Portland and the towns around it. Lithium did the website, SEO and Google Ads for the company, so the card's numbers come from all three. The quote beside it is from Kevin Atiyeh, whose company, Atiyeh Bros, sells carpet and rugs.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Gillette
One account, several nearby markets
One account can target the towns around Gillette. The PPC pages for Casper, Rapid City in South Dakota, Billings in Montana and Laramie carry their own click costs, so bids can be set city by city. The Wyoming page has the other towns.
Published price
The management fee for a Gillette ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Gillette paid search, asked plainly
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget fits a Gillette trade?
The number depends on the click cost in your trade and what one job is worth. A small test on one service is enough to learn the cost per lead, and a crew with a full calendar should not buy more calls than it can answer. We set the first budget on the strategy call and adjust it when the report shows a real cost per lead.
How do the first 30 days work?
The account gets tracking, a clean keyword list and a landing page. Calls can start in the first week, and the work after that is cutting wasted search terms and moving budget toward the campaigns that produce leads.
Who owns the Google Ads account?
The account is yours. It is opened in your business name, not ours, and the billing stays in your name. Everything in it, from the campaigns to the conversion history, belongs to your business.
Can we start with one service and add channels later?
Yes. We start where calls are cheapest to buy and add Microsoft Ads or Meta ads on Facebook and Instagram once the report shows what each channel returns. The management fee grows with the ad spend, the channels we run and any landing page work.
How will we know which ads bring work?
The report breaks out calls, leads and cost per lead by campaign. You tell us which leads turned into customers, and the next month's budget follows the campaigns that did. Search terms that brought the wrong job go on the negative list.
Free action plan
See what your budget buys in Gillette
Tell us the trade, the months that fill the calendar and the value of one finished job. A co-founder will put the click costs beside that calendar on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ