FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Web design for Grand Rapids, Michigan
Web design for Grand Rapids service businesses, built to make the phone ring.
75.7% of Grand Rapids homes were built before 1980, so Lithium designs websites that show older-house work and make the call one tap away.
- Before-and-after job photos
- Tap-to-call on every screen
- A site and domain you own
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Web design in Grand Rapids
What a Grand Rapids website has to do
A website for a Grand Rapids service business has one job: turn a visitor into a call or a quote request before they go back to the search results. Lithium Marketing designs and builds WordPress sites for plumbers, remodelers, landscapers, roofers and the rest of the city's trades, with the phone number and the finished work where a customer looks first.
Grand Rapids houses are old: the median build year is 1953. A contractor who works on houses that old has stories worth showing: the wall that had to come out, the trim that had to be matched, the addition that had to fit the roofline. Those photos and a short caption sell the work better than a stock image of a smiling technician.
Search in Grand Rapids
What a Grand Rapids visitor does on a phone
“Web design grand rapids” draws 1,300 searches a month, and a visitor often arrives on a phone with one thumb free. The first screen decides whether the site looks like the company they need, so it has to show a real job, the service area and a call button that works without pinching or scrolling.
The Map Pack sits at the top of the results for “plumber grand rapids” when we checked, and a customer who taps a listing then lands on a site that looks nothing like the reviews they read a moment ago may back out. Your site should carry the same name, phone number and services as the listing, plus the photos a profile cannot hold.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design grand rapids | 1,300 | $6.67 |
| website design grand rapids | 1,300 | $6.67 |
| web designer grand rapids | 40 | $8.55 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 975 to 2,400 Google reviews each
- Directories in the top 10
- Facebook, Reddit
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber grand rapids”, as Google showed it to a searcher located in Grand Rapids. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing and job photos
Older homes, newer builds and the gallery that explains them
Grand Rapids has 84,894 housing units, and only 5.9% were built in 2010 or later. The Grand Rapids median home value is $244,500, so the site should show finished jobs in Grand Rapids houses, with a clear process and real photos. A visitor can check that proof before calling.
Kent County also has 139 new home builders. If you build or remodel new houses, give that work its own gallery and a page that speaks to a homeowner planning a build, not to a customer with an emergency.
- residents (2025 estimate)
- 201,183
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.2%
- population change, 2020 to 2025
- housing units
- 84,894
- housing units
- of occupied homes owner-occupied
- 54%
- of occupied homes owner-occupied
- of homes built before 1980
- 75.7%
- of homes built before 1980
- median home value
- $244,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Grand Rapids
Site layouts for the trades Grand Rapids runs on
270 residential remodelers and 93 painting contractors work in Kent County. If a remodeler's buyer is comparing whole-room projects, a gallery for each project type and a form that asks about scope do the selling. If a painter's buyer is comparing speed, the estimate button and the photos belong at the top.
Repair trades need a different first screen. A plumber or an electrician should put the phone number, the hours and the area covered at the top, then keep the project photos lower for the customer who is planning, not the one with an emergency.
County Business Patterns
Trade and home service businesses in Kent County
Establishments by industry, 2023
- Residential remodelers270
- Landscaping services269
- Plumbing, heating and air-conditioning contractors203
- New home builders139
- Electrical contractors132
- Painting contractors93
- Excavation and site preparation contractors74
- Roofing contractors45
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Building it
The stages of a Grand Rapids build
The work moves from your photos to a tested page, and you see each stage before the next one starts.
1
Pick the jobs to lead with
You choose three or four finished projects that show the work you want more of, and we build the first screen around them.
2
Write the pages from the photos
Each service page gets a short explanation of what the crew did, the town where it happened and the questions the customer asked.
3
Test the phone before launch
Every call button, form and tracking tag gets checked on a real phone, and GA4 records where each call came from.
4
Move the old addresses
Old pages with traffic or links are pointed at their closest match, and you get a recorded walkthrough for future edits.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Proof
F&W Fence: a website inside a bigger campaign
F&W Fence Co. is a fence company, and its card reports what Lithium's website, SEO and Google Ads work produced. Willard Power Vac's Daniel Busby, president, supplies the quote; the company cleans air ducts, dryer vents and chimneys.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Grand Rapids
Websites for the cities around Grand Rapids
If your crews work beyond Grand Rapids, use the pages below to see how a site is built for South Bend in Indiana. The state page has every covered city in Michigan.
Published price
Website pricing for a Grand Rapids service business
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Grand Rapids web design questions before a rebuild
Still curious?
Call (503) 766-5964 or email [email protected].
How is a Grand Rapids website priced?
The typical build is $5,000, and most service business sites fit that scope. The price moves when the site grows: more services and more cities mean more pages and copy, and Lithium fixes the number on the discovery call.
Who owns the site, the domain and the photos?
You own all of it: the domain, the hosting account, the WordPress install, the content and the photos are set up under your name. If the working relationship ends, you keep every piece.
What happens to the old pages when the new site goes live?
Each old address that earned traffic or links is pointed at the closest match on the new site, and Search Console is checked before and after launch. Rankings can move when a site changes; the redirect map is how we keep the valuable pages connected.
How many project photos should we send?
Send the finished jobs you are proudest of, each with a before photo, an after photo and a sentence about what your crew did. That gives us enough to build the first gallery, and more can be added after launch without rebuilding anything.
Can the site take quote requests after hours?
The form works around the clock, and every request lands in the same inbox. If you want the phone answered at 9 p.m., the AI receptionist can take the call and text the details to your team.
Free action plan
Get a Grand Rapids website review and a plan to match
The rebuild review starts with your current site and a few photos of finished jobs. A co-founder will show what to keep, what to replace and what the work will cost on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ