FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Great Falls, Montana
A Great Falls PPC account with a page built for each job.
Great Falls service businesses get Google Ads in an account they own, with a report in calls, leads and cost per lead.
- Cost per lead, campaign by campaign
- A page built for the ad you run
- A budget calendar for your season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Great Falls PPC, answered
Where the money goes first in Great Falls
Lithium Marketing runs Google Ads for Great Falls service businesses, and each campaign gets a page built for the job you want. A garage door repair click in Great Falls averages $19.33, while “landscaping great falls” averages $2.47, and those two prices call for different plans.
The Google Ads account sits in your name and stays with you if we stop working together. The fee, the landing pages and the tracking are set before the first campaign, so the report shows what a lead costs before the budget grows.
Click costs in Great Falls
What each trade click costs here
The spread between trades is the whole plan. A roofing click in Great Falls averages $13.79 and a pest control click $9.78, while an electrician's click comes in at $7.34 on about 170 searches a month. A trade with an expensive click needs a sharper landing page and a tighter list of search terms, because every wasted click costs more.
For “plumber great falls” the page carried no paid ads when we checked. The budget for that search starts small, and tracking shows what a call costs before it grows.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency great falls | under 10 | not reported |
| ppc agency great falls | under 10 | not reported |
| ppc management great falls | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair great falls | 110 | $19.33 |
| roofing company great falls | 50 | $13.79 |
| pest control great falls | 140 | $9.78 |
| plumber great falls | 720 | $7.61 |
| electrician great falls | 170 | $7.34 |
| landscaping great falls | 140 | $2.47 |
| hvac repair great falls | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 96 to 302 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber great falls”, as Google showed it to a searcher located in Great Falls. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Great Falls market
A small market and a season that sets the calendar
The Great Falls metro area holds 85,029 people, and the city's own count has barely moved since 2020. In a market that size, a tight budget can cover the trades you sell if it follows the weeks you can take the work.
The growing season in Great Falls averages 122 days, which matters if you sell outdoor work. A landscaper's budget has to be ready before the season opens, and it should taper as the work slows, not sit at the same number all year.
- residents (2025 estimate)
- 60,208
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.5%
- population change, 2020 to 2025
- housing units
- 28,418
- housing units
- of occupied homes owner-occupied
- 66.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.3%
- of homes built before 1980
- median home value
- $257,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cascade County
County trades with room for a paid budget
Cascade County lists 7 roofing contractors and 32 landscaping companies. A roofer can keep the budget tight and aimed at the jobs worth having, while a landscaper has room to test more than one offer before the outdoor season opens.
Electrical is a different case. There are 15 electrical contractors in the county, and “electrician great falls” draws about 170 searches a month at $7.34 a click. That gives an electrician room to test more than one service line before deciding which one earns the budget.
County Business Patterns
Trade and home service businesses in Cascade County
Establishments by industry, 2023
- Residential remodelers51
- Plumbing, heating and air-conditioning contractors43
- New home builders32
- Landscaping services32
- Excavation and site preparation contractors19
- Electrical contractors15
- Painting contractors13
- Roofing contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Before the first Great Falls campaign runs
The account gets its tracking first, then a campaign for each job, then a month of daily tuning.
1
Audit what is already running
If there is an account, we read its search terms, keep the ones that fit the work and write the rest down as negatives.
2
Put tracking in front of the budget
GA4, call tracking and conversion tags go in before money moves, so the report can show calls and cost per lead from the first week.
3
One campaign for each job
Drain cleaning and roof repair do not belong in one ad group. Each job you want gets its own campaign and its own landing page, so the search and the page match.
4
Thirty days of daily checks
The first 30 days get daily attention on bids and search terms. After that the account moves to a weekly review against the season you planned for.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
The numbers on a fence company's card
Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, gives his own view of working with Lithium in the quote. The card beside it belongs to F&W Fence Co., a fence company, where Lithium did the Google Ads, a new website and SEO.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Great Falls
Ad targeting beyond the city line
A campaign can name the towns around Great Falls from the first day, with bids set town by town. Each pill below opens the PPC page for a nearby city, so click costs can be compared before a town joins the campaign, and the state link covers the rest of Montana.
Published price
What PPC management costs in Great Falls
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Great Falls owners ask before buying ads
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should I start with?
Start from what a finished job is worth to you, not from a round number. A pricier click has to buy a different kind of call than a cheap one, so the opening budget differs by trade. We set it with you once tracking is live, and management starts at $500 a month, plus ad spend.
When do the calls start?
The phone usually rings in week one, once the account has tracking and the campaigns are live. Then the work settles into a rhythm: daily checks for the first 30 days, weekly after that, with bids and search terms adjusted against your season. Cost per lead is the number to watch, and it is reported campaign by campaign.
Does the ad account stay in my name?
The account is opened in your name, with your billing, and it stays yours if the working relationship ends. The history and the conversion data go with it, so a future agency starts from your record and not a blank page.
Should I advertise anywhere other than Google?
Only if the numbers ask for it. Facebook and Instagram ads through Meta, and Microsoft Ads, are both in the mix. A second channel gets added on a specific signal: your buyers already spend time there, or the Google click in your trade is expensive enough to make a second channel worth testing. The report settles whether it stays.
What does the monthly report show?
It counts calls, leads and cost per lead for every campaign, so the expensive ones are visible. The same report shows calls and leads by campaign, and the next month's budget follows those numbers.
Free action plan
Get a Google Ads review for your Great Falls account
Send the account ID and your busiest months. A co-founder will read the search terms and the landing pages on a short video call, then tell you where the spend is going and which job to chase first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ