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Paid search in Hampton

A PPC agency for Hampton service businesses, with a landing page for every job you sell.

Hampton service businesses get Google Ads aimed at the jobs they want, call tracking from the first click and a monthly report on cost per lead.

  • Calls tracked to the keyword
  • A landing page for each job
  • Budget moved to the strongest trade
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Click prices in Hampton

Hampton click prices decide where the budget goes

Lithium Marketing builds a Hampton Google Ads account around what a click costs, because that number sets what a lead can cost. “Garage door repair hampton” averages $54.04 a click, the highest in the trade table. If you cannot see which click became a call, that price is a guess.

The rest of the Hampton table runs from $46.82 for “hvac repair hampton” down to $1.77 for “landscaping hampton”. The same monthly budget buys very different numbers of clicks depending on the trade, so the account starts with tracking and a landing page for each job, then splits the spend by trade.

The Hampton market

Set the budget by the months you can work

Hampton’s summers are hot and humid and its winters are mild. If your own call log shows a busy stretch, put more budget in those weeks and less in the quiet ones; a flat monthly spend ignores the way your crews fill up.

The Virginia Beach-Chesapeake-Norfolk metro area holds 1,797,213 people, so one campaign can reach far more customers than Hampton alone. The landing page still has to name the cities your crews serve, or the clicks come from places outside your service area.

residents (2025 estimate)
137,315
residents (2025 estimate)
population change, 2020 to 2025
+0.1%
population change, 2020 to 2025
housing units
62,588
housing units
of occupied homes owner-occupied
56.9%
of occupied homes owner-occupied
of homes built before 1980
56.9%
of homes built before 1980
median home value
$245,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in the account

Split the Hampton account by trade

The Hampton trade table prices roofing at $41.17 a click and plumbing at $42.46. Roofing and plumbing are two of the four biggest trade searches in the table, so each needs its own campaign, its own landing page and its own call report.

Hampton city counts 12 electrical contractors and 8 roofing contractors. A short local list does not lower the click price; the landing page and the offer shape what a booked job costs, and the monthly report should show both.

County Business Patterns

Trade and home service businesses in Hampton city

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    39
  • Landscaping services
    36
  • Residential remodelers
    34
  • Electrical contractors
    12
  • New home builders
    12
  • Roofing contractors
    8
  • Painting contractors
    7
  • Excavation and site preparation contractors
    4

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The account

The first month in a Hampton ad account

Each trade gets its own campaign, and the budget moves on what the calls show.

1

Find what already works

We read the current account, keep the campaigns that produce calls and flag the search terms that spend money without a job.

2

Put tracking in first

GA4 and call tracking show which search term and ad started each call and form, so the first report has a source for the work.

3

Build one campaign per trade

Trade by trade, the account gets a campaign, a landing page and a budget that can be read on its own.

4

Change bids as the data lands

The first 30 days get daily bid and search-term changes, then weekly ones, and the report covers calls, leads and cost per lead.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

Website and search work for a commercial glass company

Town & Country Glass, a Portland commercial glass company, hired Lithium for a new website, SEO and Google Ads; the card shows what followed. Chris Martin, who runs Mt. Hood Pro Painting, gives the quote beside it.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Around Hampton

Bids set city by city around Hampton

Set bids city by city across Norfolk, Newport News, Virginia Beach, Chesapeake, Suffolk and Richmond. The Virginia page holds the rest of the cities Lithium covers. Add a city to the campaign only when your crews take work there, then give it its own bids.

Published price

What PPC management costs in Hampton

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What a Hampton ad budget has to answer

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What does PPC management cost?

Management starts at $500 a month, plus ad spend. The fee depends on how much you spend on ads, which channels you run and whether landing pages need work. You approve the number before the first campaign goes live.

Where should the first month’s ad budget go?

Start with the trade that has the best gap between what a click costs and what a booked job is worth. An expensive click and a cheap one do not carry the same risk, so we set the first month from your click price and your close rate, then move the money when tracking shows what calls cost.

What changes in the first 30 days?

Tracking goes live first, then the first calls usually arrive in the first week. Bids and search terms are changed daily through the first 30 days, and each report shows calls, leads and cost per lead.

Can we advertise on Meta or Microsoft too?

Lithium runs Microsoft Ads, Meta on Facebook and Instagram, and LinkedIn as well. Each one gets its own tracking, and it stays only if it brings calls at a lower cost per lead than Google.

How do we know which trade the calls came from?

The account is split by trade, and call tracking labels each call with the campaign and search term that started it. Your report shows those calls by trade, and when you mark which ones became jobs, the same view gives cost per booked job for each trade. That is what decides where the next dollar goes.

Free action plan

See what Hampton clicks cost before you spend

On a short video call, a co-founder will compare the click prices for your trade with the value of a booked job and map the months where the budget should be higher. Send your trade and your busiest months to start.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan