PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Happy Valley, Oregon
PPC management that makes each Happy Valley ad click count.
We build Google Ads campaigns by job type for Happy Valley service businesses, then shift spend to whichever searches your tracked calls prove are booking work.
- Ad area drawn around your jobs
- Calls traced to their keywords
- A landing page for each job
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Happy Valley PPC, the basics
What one Happy Valley click can cost
Lithium Marketing manages Google Ads for Happy Valley service businesses, from the keyword list and landing pages to the bids and the monthly report. The busiest trade search we measured shows what clicks cost here: “garage door repair happy valley or” draws about 70 searches a month, at an average of $69.36 a click.
At that price, an account without call tracking can spend hundreds of dollars before anyone knows which keyword brought a call. So tracking goes on every ad and landing page before the budget starts, and keywords that bring clicks but no calls get cut early.
Ads in Happy Valley results
Reaching customers who never type the city
City-named searches are small for several trades, about 10 a month each for HVAC repair, landscaping and pest control. A campaign can’t run on those phrases alone, so we target by location: your ads show to people searching for your service from Happy Valley and the places you choose around it, whatever words they type.
When we checked “plumber happy valley or”, no Google ads appeared on the page and the map listings sat on top. That is a reason to run ads beside a complete Google profile: the profile works the map, the ads cover the searches you choose, and both report calls into the same tracking.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency happy valley or | under 10 | not reported |
| ppc agency happy valley or | under 10 | not reported |
| ppc management happy valley or | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair happy valley or | 70 | $69.36 |
| hvac repair happy valley or | 10 | not reported |
| landscaping happy valley or | 10 | not reported |
| pest control happy valley or | 10 | not reported |
| water damage restoration happy valley or | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 50 to 154 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber happy valley or”, as Google showed it to a searcher located in Happy Valley. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Drawing the ad map
Where to draw the line around Happy Valley
Happy Valley is near the northwest edge of Clackamas County, inside a Portland-Vancouver-Hillsboro metro of more than 2.5 million people. Set the ad area too wide and you pay for clicks from parts of the metro your crews don’t serve; set it too narrow and you miss the neighboring places that book your jobs.
With a median household income of $122,151 in the city, larger jobs such as a new heating and cooling system, a full yard redesign or a remodel are within reach for many households. An estimate request for one of those is worth a higher bid than a small repair call, so those campaigns get their own budgets.
- residents (2025 estimate)
- 28,916
- residents (2025 estimate)
- population change, 2020 to 2025
- +23.5%
- population change, 2020 to 2025
- housing units
- 9,450
- housing units
- of occupied homes owner-occupied
- 78.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 12.1%
- of homes built before 1980
- median home value
- $725,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Clackamas County trades
Bidding by the size of the job
Clackamas County has 310 residential remodelers, and a remodel lead is worth far more than a service call. Their campaigns aim at estimate requests that arrive with a project type attached, and bids are set from what a signed project is worth, not from the cheapest click available.
Painters and landscapers sell work people can see. The county has 116 painting contractors and 215 landscaping services, and for those trades a test on Facebook and Instagram with photos of finished jobs can add leads next to Google Ads, each channel with its own tracked number.
County Business Patterns
Trade and home service businesses in Clackamas County
Establishments by industry, 2023
- New home builders344
- Residential remodelers310
- Plumbing, heating and air-conditioning contractors216
- Landscaping services215
- Electrical contractors122
- Painting contractors116
- Excavation and site preparation contractors109
- Roofing contractors60
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Happy Valley ad account gets built
The account is built around where you work and what each job is worth to you.
1
Draw the service area first
We set the ad area to Happy Valley and the places you take jobs, such as Damascus, Clackamas or Sunnyside, and exclude the ones you don’t.
2
Put a tracked number on every ad
Each ad, landing page and form reports into GA4 and call tracking, so every lead arrives with its keyword attached.
3
Give each job its own landing page
A furnace replacement, a garage door repair and a lawn installation each get a campaign and a page written for that job, not your home page.
4
Cut what doesn’t book, fund what does
For the first 30 days we review the account every day; after that, reviews go weekly and spend follows the campaigns producing calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Metro proof
Three Lithium services behind one plumber’s card
The card comes from Sarkinen Plumbing, a Portland-area plumber in the same metro as Happy Valley. Its results reflect three pieces of work by Lithium: Google Ads, a new website and SEO. The quote is from Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAds past the city line
Comparing the cities around Happy Valley before you bid
Your crews may already take jobs in Gresham, Oregon City, West Linn, Fairview, Troutdale or Lake Oswego. Each has a PPC page below with its own trade search figures, worth a look before that city goes into your ad area, and the Oregon link leads to the rest.
Published price
What Lithium charges to run your Happy Valley ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you put money into Happy Valley ads
Still curious?
Call (503) 766-5964 or email [email protected].
How do we set a starting budget?
Management starts at $500 a month, plus ad spend, and most service businesses pay $500–$1,500 in management on $2,000–$5,000 in ad spend. Within that, the budget follows your click prices and what a booked job is worth, so a garage door company paying $69.36 a click starts higher than a trade with cheaper clicks.
What happens in the first week of ads?
Initial results typically arrive within the first week: the first tracked calls, plus a list of the search terms that triggered your ads. We prune that list daily through the first 30 days, then move to weekly reviews once the pattern settles.
Is Google the only ad platform you manage?
Google comes first for most service businesses, and we also manage Microsoft Ads and Meta ads on Facebook and Instagram. A second channel gets its own budget and tracked number, so its calls are counted apart from Google’s.
What decides the management fee?
Three things: your ad spend, how many channels we run and how much landing page work the account needs. We agree on the fee before the first campaign launches, and your monthly report shows calls, leads and cost per lead so you can judge what it buys.
Why bid at all if so few searches name Happy Valley?
Because location targeting reaches far more than the searches that name the city. It shows your ads to people searching from Happy Valley and the area you choose, whatever words they use, so the city-named counts understate the searches you can reach.
Free action plan
Map your ad area and starting budget for free
Send the jobs you want more of and roughly what each one is worth to you. A co-founder will price those searches around Happy Valley with you on a short video call and suggest how to split the first month of ad spend.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ