PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Hillsboro, Oregon
Google Ads for Hillsboro service businesses, tracked to every booked job.
Your Google Ads budget goes to the Hillsboro searches that book work, with every call traced to the keyword and ad that produced it.
- Each call tied to its keyword
- Job-specific landing pages
- Spend timed to your busy season
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Hillsboro PPC, start here
A Hillsboro ad budget that follows the calls
Lithium Marketing builds and manages Google Ads for Hillsboro service businesses, with call tracking on every ad so you can see which keywords book jobs. That tracking matters most in the trades where Hillsboro clicks run high. Garage door repair tops the table at $68.94 a click, and pest control averages $32.05, so an untracked account pays those prices without knowing which searches brought in work.
Other trades cost far less: an average “hvac repair hillsboro” click is $9.38, and “electrician hillsboro” is $14.13. An HVAC company or electrician can test ads on a modest budget, see what a lead costs and scale the campaigns that book work. Every campaign gets its own landing page, so the click lands on the job the customer searched for.
The trade table
Which Hillsboro searches to bid on first
“Plumber hillsboro” is the biggest trade search in the table, at about 720 a month, and an average click costs $41.26. With that much volume, a plumber can split drains, water heaters and emergency calls into separate campaigns, each with its own ads and landing page, and see which one books the most work.
The “plumber hillsboro” page we pulled showed the Map Pack first and a single Google ad. Ads change by hour, searcher and budget, so we set bids from your own account’s numbers and keep your Google Business Profile strong for the Map Pack calls that come in alongside the ads.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency hillsboro | under 10 | not reported |
| ppc agency hillsboro | under 10 | not reported |
| ppc management hillsboro | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair hillsboro | 170 | $68.94 |
| plumber hillsboro | 720 | $41.26 |
| pest control hillsboro | 210 | $32.05 |
| electrician hillsboro | 170 | $14.13 |
| hvac repair hillsboro | 20 | $9.38 |
| landscaping hillsboro | 210 | $7.98 |
| water damage restoration hillsboro | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 9 to 3,100 Google reviews each
- Directories in the top 10
- Angi, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber hillsboro”, as Google showed it to a searcher located in Hillsboro. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Hillsboro’s seasons
Time the Hillsboro budget to the weather
Hillsboro gets most of its rain in winter, with the wettest stretch running from November through March, and it sees precipitation on 161 days a year on average. A roofer or gutter company whose calls follow the rain should load its budget into those months and lighten it in the dry ones.
Summers run warm, and August is the warmest month, with an average high of 81 °F. Exterior painters and landscapers who sell dry-weather work should build their budget through spring and peak it in summer. Your own call history then fine-tunes the month-by-month split.
- residents (2025 estimate)
- 111,126
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.4%
- population change, 2020 to 2025
- housing units
- 43,576
- housing units
- of occupied homes owner-occupied
- 50.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 24.4%
- of homes built before 1980
- median home value
- $521,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
County trade counts
How hard to bid, trade by trade
Washington County has 307 residential remodelers, and a remodel is usually a much bigger ticket than a service call. A remodeler can afford to pay more for a lead and still come out ahead, so the campaign goal is estimate requests that come with a project type and budget, not the cheapest possible click.
The county has 276 landscaping services, one of the larger counts in the chart, yet landscaping is the cheapest trade click in the table at $7.98. A landscaper can afford a full test, then narrow the ads to the job types and neighborhoods that bring the best leads.
County Business Patterns
Trade and home service businesses in Washington County
Establishments by industry, 2023
- New home builders310
- Residential remodelers307
- Landscaping services276
- Painting contractors197
- Plumbing, heating and air-conditioning contractors147
- Electrical contractors130
- Roofing contractors62
- Excavation and site preparation contractors59
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How the first month of Hillsboro ads runs
Your season calendar sets the budget, and your tracked calls set the bids.
1
Start from your call history
If you’ve run ads before, we pull the search terms behind past calls and cut the ones that never produced one. If you haven’t, we start from the trade table above.
2
Track calls before spending
Every phone number on your ads and landing pages becomes a tracked number, and forms report into GA4, so each lead arrives with its source attached.
3
Build campaigns by job
Each job you want more of, say drain cleaning, lawn care or garage door repair, runs as a separate campaign with ads and a landing page written for it, aimed at Hillsboro and the towns you serve.
4
Adjust bids as calls come in
Through the first month we check search terms and bids every day. Once calls settle into a pattern, the checks go weekly and follow your season calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A Portland-area result
What Lithium’s ads, site and SEO did for Sarkinen Plumbing
Lithium ran Google Ads for Sarkinen Plumbing, a Portland-area plumber in Hillsboro’s home metro, along with its website and SEO, and the card reflects all three. The quote comes from Nathan Boos of Hillsview Building, a construction company.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAds beyond Hillsboro
Bidding on the towns next door
Your Hillsboro campaign doesn’t have to stop at the city limits. Open the PPC pages below for Aloha, Bethany, Beaverton, Forest Grove, Tigard and Sherwood to compare their search figures before adding them, or the Oregon page for any other city.
Published price
Hillsboro PPC management fees
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should I spend on Hillsboro clicks?
Work backward from what a booked job is worth to you. A garage door company paying $68.94 a click needs a bigger test budget than a landscaper paying $7.98, and a landing page that turns more clicks into calls stretches either one. The price band above shows typical ad spend; your first month of tracked calls tells us where in it you belong.
Should I expect the first month of ads to pay for itself?
Sometimes, but plan on it as the month the account learns. Initial results typically show within the first week, and tracked calls then show which Hillsboro searches turn into booked work and which only spend money. Cutting the second group is what gives your cost per lead room to improve after that.
Can you run Facebook and Instagram ads too?
Yes. Meta ads on Facebook and Instagram are a managed Lithium offer, and so is Microsoft Ads. For most service businesses we get Google tracked and producing calls first, then test a second channel with its own budget and its own tracked numbers.
What will the monthly report show me?
Calls, leads and cost per lead, broken out by campaign, plus the search terms behind them. Tell us which leads turned into paid jobs and we add booked work by campaign, which is what decides where next month’s budget goes.
Is it worth bidding on searches Google barely reports?
Sometimes, inside a broader campaign. A phrase too small for Google to report a volume can’t carry a budget on its own, so we group it with the job searches around it and let tracked calls decide whether it stays.
Free action plan
Get a free Hillsboro Google Ads plan and test budget
Tell us which jobs you want to advertise and roughly what each one is worth to you. A co-founder prices those Hillsboro searches with you over a short video call and suggests the test budget to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ