FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Houston pay-per-click
Houston PPC built around the cost of each booked job.
Every Google Ads dollar a Houston contractor spends gets tracked to the calls it produced, with management from $500 a month plus ad spend.
- Campaigns split by trade and service
- Wasted search terms cut weekly
- Reports in calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Houston PPC in brief
Making each Houston ad click count
Lithium Marketing manages Google Ads for Houston service businesses, building each campaign around one service and judging it by the calls and booked jobs it brings back. When a single click on “pest control houston” averages $35.19, the first job of the account is proving which keywords bring calls and which only bring clicks.
Restoration and electrical clicks cost less but still add up: “water damage restoration houston” averages $21.40 and “electrician houston” $24.51. For emergency services like water damage, the ads lead with a call button, so your dispatcher or Lithium’s AI receptionist has to be ready to pick up.
Houston click costs
Reading the Houston click-cost table
Roofing sits near the low end of the Houston table: “roofing company houston” averages $14.44 a click on about 3,600 searches a month. A roofer can run repair and replacement as separate campaigns with separate budgets and let the call data decide which one grows.
No ads appeared on the “plumber houston” results page when we checked. One snapshot can’t show how busy the auction gets at other hours, so a new account starts on a capped budget while the search terms report shows which searches you are paying for.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency houston | 210 | $10.39 |
| ppc management houston | 210 | not reported |
| google ads agency houston | 10 | $14.20 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber houston | 6,600 | $35.53 |
| pest control houston | 5,400 | $35.19 |
| garage door repair houston | 6,600 | $31.69 |
| hvac repair houston | 320 | $29.18 |
| electrician houston | 2,400 | $24.51 |
| water damage restoration houston | 1,000 | $21.40 |
| roofing company houston | 3,600 | $14.44 |
| landscaping houston | 1,900 | $6.68 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 115 to 234 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber houston”, as Google showed it to a searcher located in Houston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Houston weather and ad timing
Setting Houston ad budgets by season
Most of Houston’s rain falls between April and October, the wet season of Southeast Texas. If your roof leak and water damage calls rise in those months, the budget for them should be in place before the season starts. We check that plan against your call log from the past twelve months before it goes live.
Houston’s growing season lasts 286 days. If your landscaping calls hold up across most of that stretch, the ads can run for most of the year, with more budget in the months your call log shows are busiest.
- residents (2025 estimate)
- 2,397,315
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 1,040,576
- housing units
- of occupied homes owner-occupied
- 42.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 47%
- of homes built before 1980
- median home value
- $277,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Harris County trades and bidding
Bidding against Harris County’s roofers and landscapers
Harris County has 301 roofing contractors. Your ad has to give a homeowner a reason to call you over any of them, so we write ads that name the areas you serve and what sets your roofing apart, each matched to its own landing page.
Landscaping companies are more numerous, with 677 in the county. Their clicks cost the least in the table, which makes it affordable to split maintenance and installation into separate campaigns from the start and see which one books.
County Business Patterns
Trade and home service businesses in Harris County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,187
- Residential remodelers885
- Electrical contractors833
- New home builders729
- Landscaping services677
- Roofing contractors301
- Excavation and site preparation contractors233
- Painting contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
The first month of a Houston ad account
Nothing gets spent until calls can be traced to a keyword.
1
Review the account you have
Access comes first, since everything happens remotely from our Portland headquarters. If you have advertised before, the old search terms report tells us which keywords produced calls; those carry over, and the rest get cut.
2
Set up conversion tracking
Calls, forms and booked jobs get connected back to the search that started them, using GA4, call tracking and CRM imports where your system allows.
3
Build a landing page per offer
Each service you advertise gets a page that repeats the ad’s promise and puts the phone number at the top.
4
Adjust bids against booked jobs
For the first 30 days we are in the account every day, trimming search terms and moving bids; after that it is a weekly routine, with budget shifting toward the services that book.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A fence company’s account
Paid search at F&W Fence Co., with SEO and a website behind it
F&W Fence Co. ran its Google Ads through Lithium, which also built its website and handled its SEO, so the card reflects all three. Marc Rickabaugh, whose company Rickabaugh Construction used Lithium for its website and SEO, shares his experience beside it.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionTargeting nearby cities
Adding nearby cities to a Houston campaign
Targeting one suburb at a time shows which ones book jobs before the budget spreads thin. If your trucks already run to Pearland, Pasadena, Sugar Land, League City, The Woodlands or Conroe, open that city’s PPC numbers below before you add it; every other Texas city sits behind the state link.
Published price
The Houston PPC fee, separate from your ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Houston PPC, before you spend a dollar
Still curious?
Call (503) 766-5964 or email [email protected].
What’s a sensible first ad budget in Houston?
One that buys enough clicks to learn from at your trade’s prices. Typical Lithium accounts spend $2,000 to $5,000 a month on ads, but trades near the cheap end of the click table can learn on far less than plumbing or pest control.
How soon will the phone ring after launch?
Initial results typically show up within the first week. The first month is mostly learning: which search terms bring calls, which waste money and where your cost per lead settles. We share that picture with you as it forms, so budget decisions rest on your own numbers.
Is there a contract, and how is the fee set?
The agreement covers six months to start, then rolls month to month, and either side can end it with 30 days’ notice. Management begins at $500 a month, plus ad spend, and goes up only as your spend grows, as we add channels such as Microsoft Ads or Meta, or when you need new landing pages.
Can our ads run at night if nobody answers the phone?
Yes, as long as every call gets picked up. Lithium’s AI receptionist answers 24/7 for $179 a month, books what it can and transfers urgent calls to your on-call tech, so a late-night click doesn’t end in voicemail. Without it, we schedule ads for the hours your phones are covered.
Can a small pest control or painting company make Google Ads pay?
It can, if the math works for your average job. Pest control clicks sit near the top of the Houston table, so the landing page has to convert well. Painting isn’t in the table, so we would pull its click costs before you commit any budget.
Free action plan
Get your Houston ad account checked for wasted clicks, free
Share read access to your Google Ads account, or tell us your trade and budget if you haven’t advertised yet. A co-founder will go through the search terms and costs with you on a short video call and point out the first changes worth making.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ