FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Keizer, Oregon
Keizer PPC that buys the searches worth paying for.
Keizer paid search from $500 a month in management, plus ad spend, with the Google Ads account in your name.
- A published management fee
- Account history stays with you
- Weekly search term clean-up
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Keizer
Where a Keizer ad budget goes
The Google Ads account belongs to the client, so a Keizer campaign starts there: Lithium Marketing works inside an account in your name, and the history and settings stay with you if we ever stop working together. Google reported $1.36 a click for 'pest control keizer', which is one keyword in one trade, not a budget for the city.
The management fee is separate from the ad spend, and both numbers are agreed before the first campaign goes live. The waste in a Keizer campaign is clicks that never become work, which is why the tracking and the search term list come before any budget increase.
Click costs in Keizer
What one reported click price tells you
A cheap click is not the same as a cheap customer. Everything in a Keizer campaign gets judged against what a customer is worth to you, because a click price on its own does not say whether the search pays.
The ad is not the first thing a Keizer customer sees. The paid result we recorded came after the local listings on the page, so the campaign competes with businesses the searcher already recognizes, and the landing page has to do more than repeat the ad.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency keizer | under 10 | not reported |
| ppc agency keizer | under 10 | not reported |
| ppc management keizer | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control keizer | 10 | $1.36 |
| garage door repair keizer | 10 | not reported |
| water damage restoration keizer | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 3 to 161 Google reviews each
- Directories in the top 10
- MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber keizer”, as Google showed it to a searcher located in Keizer. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Keizer market
Budget for a city that repairs more than it builds
Keizer's median home was built in 1981, and only 8.3% of the city's homes have gone up since 2010. Repair and replacement are the campaigns that fit this city, so a Keizer account should carry the searches for a failed water heater, a leaking roof or a dead furnace, with new-build terms kept in a smaller campaign.
Keizer covers 7.185 square miles of land, so the whole city fits inside one campaign, and the budget can be checked by hand each week. The owner share matters too: 62.9% of Keizer's occupied homes are owner-occupied, so the landing page should speak to an owner before it asks about a rental.
- residents (2025 estimate)
- 39,140
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 15,171
- housing units
- of occupied homes owner-occupied
- 62.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.8%
- of homes built before 1980
- median home value
- $434,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Marion County
Which trades to bid on first
Marion County has 77 excavation and site preparation contractors and 82 roofing contractors, two groups where a single job is worth enough to justify its own campaign and landing page. For them the budget should follow one service at a time, not a broad trade label.
Pest control is the other end. Marion County has 14 pest control companies, and one treatment can be tested on a small budget before the next gets a bigger one.
County Business Patterns
Trade and home service businesses in Marion County
Establishments by industry, 2023
- New home builders329
- Landscaping services220
- Residential remodelers171
- Painting contractors159
- Plumbing, heating and air-conditioning contractors92
- Electrical contractors89
- Roofing contractors82
- Excavation and site preparation contractors77
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the first Keizer campaigns get set
Tracking goes in before the budget moves, and the campaigns follow the work your calendar can take.
1
Take stock of what is already running
We look at the account history, keep the campaigns that produce calls and write down the search terms that do not fit the work you sell.
2
Measure the calls before spending
GA4 and call tracking are installed while the campaigns are still paused, so the first real call is recorded and not guessed at.
3
Split the account by the work you sell
A drain call, a roof repair and a repipe are three different customers, so each gets a campaign, a page and a budget the others cannot eat into.
4
Daily for the first month, weekly after
The first 30 days get a daily look at bids and search terms. After that the reviews run weekly, set against the months you said are busiest.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A fence company's website, SEO and Google Ads
F&W Fence Co. sells and installs fencing. Lithium built its website, ran its SEO and managed its Google Ads, and the card shows what came of all three. Drake Snodgrass of Drake's 7 Dees, a garden center and landscaping business, is the owner quoted beside it.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Keizer
Paid search in the neighboring Oregon cities
Each city below gets its own campaign budget, so a Keizer account does not have to carry Salem, Woodburn, McMinnville, Newberg, Wilsonville and Sherwood in one bucket. Open the city where the calls already come from, and the state page picks up the rest.
Published price
What PPC management costs a Keizer business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Keizer Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What does a Keizer campaign need in ad spend?
Start from what a customer is worth, not from a monthly number. A pest treatment and a roof replacement justify very different budgets, so we set the spend against your average job and the clicks your trade can buy, then adjust once real calls come in.
What should the first month of ads look like?
The opening month is a sorting job. We look at the search terms behind the clicks, remove the ones that do not fit the work you sell, and put that budget into the campaigns that bring calls. Calls usually start in the first week once tracking is live; by the end of the month the account is paying for a shorter, better list of terms.
Who owns the Google Ads account?
You do. The account is opened in the client's name and stays there, with its history, its conversion data and its settings, so a change of agency does not mean starting from zero. We work inside your account, and the ownership never moves to us.
What does PPC management cost?
From $500 a month in management, plus ad spend. The fee tracks the size of the ad budget, the channels you ask us to run and any landing pages built for the account. Google's share is separate, and you approve the management figure before the first campaign goes live.
Do you run Microsoft and Meta ads too?
Microsoft Ads and Meta ads on Facebook and Instagram are both managed here. Either can be worth adding when your buyers spend their evenings on that platform, or when the same money buys more calls somewhere other than Google. We test one channel at a time and keep it while the calls justify it.
Free action plan
Get a free Keizer ad plan before you raise the budget
Start with your trade, the months you are busiest and what an average job is worth. A co-founder will take you through the click costs for your trade and the budget calendar for those months, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ