GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Kennewick, Washington
Google Ads for Kennewick service businesses, reported in cost per lead.
Kennewick service businesses keep the Google Ads account, see which keyword produced each call, and get a report in leads and cost per lead.
- Search terms logged with each call
- An ad account you own
- Reports in leads and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Kennewick
What a Kennewick ad budget buys before it buys clicks
Lithium Marketing runs Google Ads for Kennewick service businesses, and the work starts with the number a click has to beat. “Pest control kennewick” draws 480 searches a month at an average of $17.47 a click, so a pest company needs a landing page and a phone that turn that spend into calls.
An electrician in Kennewick pays $27.37 a click on average, the highest trade rate here, and a mistyped keyword there costs real money. We cut the search terms that never call and move what they were spending onto the ones that do, which is why the account gets read before it gets money.
Clicks in Kennewick
What the trade click costs say about a campaign
“Plumber kennewick” carries 390 searches a month at $21.36 a click, and “landscaping kennewick” carries about 110 at $7.19, the cheapest trade click here. Those two numbers set very different campaigns: one has to convert a landing page to pay for itself, and the other can afford to test.
On the day we looked at “plumber kennewick”, the page carried no sponsored results and opened with the map instead. One screenshot says very little about the auction next week, which is why the plan puts a complete profile under the ads and lets the first month of bid data set the pace.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency kennewick | under 10 | not reported |
| ppc agency kennewick | under 10 | not reported |
| ppc management kennewick | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician kennewick | 140 | $27.37 |
| plumber kennewick | 390 | $21.36 |
| pest control kennewick | 480 | $17.47 |
| garage door repair kennewick | 110 | $13.76 |
| landscaping kennewick | 110 | $7.19 |
| hvac repair kennewick | 10 | not reported |
| roofing company kennewick | 20 | not reported |
| water damage restoration kennewick | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 64 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber kennewick”, as Google showed it to a searcher located in Kennewick. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Kennewick market
Which cities the Kennewick ads should cover
Richland, which is upstream of Kennewick on the same side of the river, and Pasco across the Columbia are separate ad geographies, and a campaign that names only Kennewick buys a narrower map than the work it takes. The fix is a city list you approve before launch, with its own budget line if you serve all three.
Kennewick summers bring extreme heat and low humidity, and if your trade's work clusters in that stretch, the budget should follow the same curve and pull back when it ends. Each service gets its own calendar, not one flat line for the year.
- residents (2025 estimate)
- 88,366
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.3%
- population change, 2020 to 2025
- housing units
- 33,254
- housing units
- of occupied homes owner-occupied
- 61.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 51.2%
- of homes built before 1980
- median home value
- $370,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Benton County trades
The county trades behind a Kennewick ad account
Benton County lists 59 electrical contractors and 65 plumbing, heating and air-conditioning contractors, and both sell to the same homeowner at different moments. That is why the account is built around the purchases, not the trades: a panel upgrade and a furnace replacement are two campaigns.
In Benton County, roofing is the smaller field at 23 contractors, and the broad term “roofing company kennewick” carries 20 searches a month, so the budget goes further on the specific jobs. Roof repair and replacement each get their own ad group before the broad term sees a budget.
County Business Patterns
Trade and home service businesses in Benton County
Establishments by industry, 2023
- New home builders101
- Residential remodelers87
- Landscaping services77
- Plumbing, heating and air-conditioning contractors65
- Electrical contractors59
- Painting contractors50
- Excavation and site preparation contractors46
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setup and tuning
How the Kennewick account gets built
Nothing in the account changes until a call can be traced to the keyword behind it.
1
Start with the history
If an account already exists, its search term report is the first thing we read. It shows what has been paid for and which clicks never turned into a conversation.
2
Tag it before you spend
Forms and phone numbers get tracked before the first dollar goes out, so the first week's report has a cost per lead in it, not a guess.
3
Split by the job being sold
A drain clearing and a bathroom remodel are different purchases, so they get different landing pages, different match types and separate lines in the report.
4
Tighten it in the first month
Bids and search terms get daily attention for the first 30 days, then weekly. Management runs from $500 a month, plus ad spend, and the report shows calls, leads and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Dixie Glass: website, search and ads in one program
Dixie Glass, on the Mississippi Gulf Coast, put its website, SEO and Google Ads under one program with Lithium, and the card below shows what changed. Dave Turin of Dozer Dave, an excavation business, adds his own words beside it.
Glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Kennewick
Cities a Kennewick campaign can reach
Ads can be aimed city by city. Each PPC page below shows what clicks cost in its own city, so a campaign can carry a separate budget for any one of the six, and the Washington page lists every city Lithium covers.
Published price
What the Kennewick ad management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Kennewick ads questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
Whose name goes on the Google Ads account?
Yours, and Lithium guarantees that. The work is built inside an account you own, so the history, the conversion data and every campaign stay with you if the relationship ends. You keep the login either way.
How much should we put behind the clicks each month?
Enough to buy the calls your booked work can cover, which depends on the trade and on how many jobs your crew can take. We start from your capacity and what a booked job is worth, set a number that buys enough clicks to learn from, and adjust once two weeks of tracking exist.
How soon does the first call arrive?
Initial results typically show up in the first week once tracking is live, which is the reason tracking goes in first. The first month is for cutting the searches that never convert, and cost per lead is easier to judge after that.
Do you manage anything beyond Google?
Only after Google has proven itself. Microsoft Ads can be worth a test in some trades, and Meta ads on Facebook and Instagram have a place when your customers spend their evenings there. We open a second channel once the first one's cost per lead is known.
What does the monthly report show?
Three numbers, by campaign: calls, leads and cost per lead. The report also lists the search terms that produced them, so a term that never calls is easy to spot. Mark the leads that turned into booked work and the same page follows a campaign all the way to the job.
Free action plan
Find out what a Kennewick click costs your trade
Bring the jobs you want most, the months that keep you busiest and the value of a booked job. A co-founder will work out what those clicks cost here and where the budget should open, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ