Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Killeen, Texas
Killeen PPC that watches what a click buys.
Killeen service businesses get Google Ads where every call traces to the keyword behind it, and budgets follow each trade’s click costs.
- Every call tied to its keyword
- A landing page for each job
- Spend moved to your busy weeks
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Cost per call, not per click
What a Killeen PPC budget has to know first
Lithium Marketing runs Google Ads for Killeen service businesses, and the first job is knowing what a click costs in your trade. Garage door repair searches naming Killeen run about 390 a month, at an average $29.09 a click, while a landscaping click in Killeen runs $3.88, so the same monthly budget buys very different numbers of calls.
The gap changes where to start. A garage door company should open with a tight campaign on repair searches and a landing page that answers the questions a caller has before filling in a form, while a landscaper can afford a broader test that covers several services. Neither answer comes from the size of the city; it comes from the price of the searches your crews want.
What the clicks cost
Killeen’s trade click prices, side by side
Plumbing is the most expensive click on the list at $33.06 on average, and pest control is close behind at $22.51, both on 880 searches a month in Killeen. Those two trades should treat Google Ads as a measured purchase: a landing page for each service, a tight list of search terms to exclude and a call record that shows which keyword produced a booked job.
Electrical clicks are cheaper at $13.72 on about 320 searches a month in Killeen, which leaves room to advertise the jobs that pay best and skip the rest. When we checked the results for “plumber killeen”, two paid ads appeared on the page, so those searches already carry paid competition.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency killeen | under 10 | not reported |
| ppc agency killeen | under 10 | not reported |
| ppc management killeen | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber killeen | 880 | $33.06 |
| garage door repair killeen | 390 | $29.09 |
| pest control killeen | 880 | $22.51 |
| electrician killeen | 320 | $13.72 |
| landscaping killeen | 170 | $3.88 |
| hvac repair killeen | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 345 to 746 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber killeen”, as Google showed it to a searcher located in Killeen. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The budget calendar
When Killeen’s phone rings
Killeen has a humid subtropical climate, and the recorded range is wide: a high of 112 °F and a low of minus 2 °F. If your calls follow the heat and the cold, the budget should be ready for those weeks, and your own call history is the calendar to build from.
Killeen sits in western Bell County, and the service area runs past the city line in every direction. Target the towns and ZIP codes your crews reach, since a call from outside your area still costs the same click.
- residents (2025 estimate)
- 161,883
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 65,793
- housing units
- of occupied homes owner-occupied
- 49.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 24.6%
- of homes built before 1980
- median home value
- $215,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades that buy well
Which Killeen trades get the most from paid search
Paid search suits some trades better than others. Residential remodelers, 48 in Bell County, sell projects that begin with a form and an estimate at the property, while painting contractors, 25 in Bell County, can quote from photos and a phone call. A painter’s campaign can ask for the estimate directly; a remodeler’s should route to a project page that collects the address and the timeline.
Site preparation contractors, 33 in Bell County, are the other pattern. Their customers are builders and developers searching for a capability, so the ad should name the work and the service radius, and the landing page should show completed sites and the area those crews cover.
County Business Patterns
Trade and home service businesses in Bell County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors94
- New home builders70
- Landscaping services69
- Electrical contractors59
- Residential remodelers48
- Excavation and site preparation contractors33
- Painting contractors25
- Pest control companies23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
First month
From the audit to the weekly tune
Tracking goes in before a dollar moves, and the schedule follows what the first weeks show.
1
Read the account you have
We read the current campaigns with you, keep the search terms that have produced calls and note the ones that never will.
2
Put a source on every call
Each call and form gets a keyword and an ad attached, tracked through GA4, call tracking and conversion tags.
3
One campaign for each service you sell
Drain work, panel upgrades or whatever you most want booked gets a campaign and a landing page of its own.
4
Tune daily, then weekly
Bids and search terms get adjusted every day for the first 30 days, then weekly once the account settles.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center’s Google Ads, SEO and new website
Lithium ran Google Ads for Drake’s 7 Dees, a garden center, along with a new website and an SEO program, and the ad conversion figure on the card came from that campaign. Drake Snodgrass describes the experience in his own words.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Killeen
Nearby cities a Killeen campaign can add
Ad targeting does not stop at the Killeen city line. Waco, Austin, Round Rock and Georgetown each have a PPC page that shows what clicks cost there, so you can compare a nearby market before you add it to the campaign, and the Texas page lists the other cities.
Published price
PPC management fees for Killeen advertisers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Killeen owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Killeen business spend on ads?
Set the budget from two numbers: the rate for a click in your line of work and how many jobs your crew can take a month. The trade table above gives the first, your crew size gives the second, and the starting figure should leave room for the searches that never turn into work. A budget that ignores the second number buys clicks your crew cannot answer.
When do the first calls come in?
Often inside the first week, once the tracking is in place. The first month is mostly pruning: searches that cannot become work get excluded, and the budget moves to the ones that can.
What contract does paid search run on?
Six months first, then month to month on 30 days’ notice. Management runs from $500 a month, plus ad spend, and both figures are in writing before anything launches, so the two numbers are never confused.
Can we run ads before the website is fixed?
You can, and some businesses should. The landing page decides what a click is worth, though, so if the page is slow or the phone number is buried, the same budget buys fewer calls, and we fix the landing page first when it is the weaker part.
Can we tell which searches turn into jobs?
Not from the ad platform alone, which is why every call and form gets a keyword and an ad attached before launch. The report then lines up cost per lead against the searches that produced work, and the searches that produced none get cut.
Free action plan
Get a Killeen ad budget built around your click costs
Bring your trade, the weeks you can handle extra work and the value of one booked job. A co-founder will show what the clicks your searches carry cost here and sketch the budget calendar on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ