FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Knoxville, Tennessee
Google Ads for Knoxville service businesses, measured by cost per job.
Knoxville Google Ads from Lithium start with the jobs you want, tag every call to the search behind it and report cost per lead each month.
- Leads and cost per lead in the report
- One landing page per job
- Spend moved to the best weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Knoxville PPC, answered
What the first Knoxville ad budget covers
An average click on “hvac repair knoxville” costs $41.07, so a Knoxville ad budget is a bidding problem before it is a copy problem. Lithium Marketing starts with tracking and builds campaigns around the jobs your crews can take.
Plumbing and garage door clicks in Knoxville run $33.95 and $31.73. Paying that for a click means the page behind the ad has to earn it, so every job you sell gets its own landing page, and the search terms that never produce a call get blocked early.
Click costs in Knoxville
What each Knoxville click buys
In Knoxville, water damage restoration costs $30.55 a click on 210 searches a month, and the page behind that ad should put the phone number first. Roofing in Knoxville draws 1,000 searches a month at $19.86 a click, and those clicks suit a landing page built around estimates.
For “plumber knoxville”, the paid column held a single ad when we checked. The ad slot can change with the hour and the bid, so the campaign has to earn its calls from the landing page and the Google Business Profile as well as the ad.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency knoxville | under 10 | not reported |
| ppc agency knoxville | under 10 | not reported |
| ppc management knoxville | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair knoxville | 260 | $41.07 |
| plumber knoxville | 2,900 | $33.95 |
| garage door repair knoxville | 210 | $31.73 |
| water damage restoration knoxville | 210 | $30.55 |
| roofing company knoxville | 1,000 | $19.86 |
| electrician knoxville | 590 | $18.23 |
| pest control knoxville | 1,300 | $17.61 |
| landscaping knoxville | 1,000 | $5.19 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 151 to 2,900 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber knoxville”, as Google showed it to a searcher located in Knoxville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Knoxville market
Knoxville seasons and the ad calendar
Summers are hot and humid. If AC calls bunch up in those weeks, the ad budget should be ready before they arrive and lighter when the phone goes quiet.
Winters are generally much cooler and less stable, with occasional small amounts of snow. If a cold snap brings a run of calls, the campaign should have budget and a landing page ready; if it does not, the money belongs in the months your own call history shows.
- residents (2025 estimate)
- 202,021
- residents (2025 estimate)
- population change, 2020 to 2025
- +6%
- population change, 2020 to 2025
- housing units
- 96,441
- housing units
- of occupied homes owner-occupied
- 46.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 58.9%
- of homes built before 1980
- median home value
- $239,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Knox County
Roofing and landscaping, two different bids
Knox County has 34 roofing contractors. A roofer’s landing page should answer the estimate request in the first screen and block the search terms that never turn into a job.
Landscaping sits at the other end: “landscaping knoxville” draws 1,000 searches a month at $5.19 a click, the lowest cost in the trade table, so a landscaper can test several neighborhoods before spending more.
County Business Patterns
Trade and home service businesses in Knox County
Establishments by industry, 2023
- Landscaping services172
- Plumbing, heating and air-conditioning contractors169
- Residential remodelers156
- Electrical contractors107
- New home builders107
- Excavation and site preparation contractors63
- Pest control companies44
- Painting contractors41
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the first Knoxville campaigns get built
The tracking goes in first, so every dollar has a call attached to it before the budget grows.
1
Tag the calls and forms
Before anything else, each call and form gets a conversion tag, so the keyword and the ad behind it show up beside the result in GA4.
2
Read the last few months
If the account is already running, the past few months show which campaigns brought calls and which search terms only spent money.
3
Give each job its own page
The work you want more of gets a campaign and a landing page written for that job, with the budget set to what the crews can take.
4
Set the yearly calendar, then tune weekly
The budget follows the months you can handle, with daily changes for the first 30 days and a weekly review after that.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A fence company’s ads, site and search
The fence company on the card is F&W Fence Co. A new website, SEO and Google Ads all came from Lithium, and the results reflect the three together. The quote belongs to Chris Martin of Mt. Hood Pro Painting, a painting business.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Knoxville
Ad targets for the towns near Knoxville
Ads can run in Chattanooga and Murfreesboro alongside Knoxville, and in Richmond and Lexington in Kentucky and Sandy Springs and Athens in Georgia. Each city gets its own bid, and its PPC page shows what clicks cost there. The Tennessee page lists every city in the state.
Published price
Knoxville PPC fees and your ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Knoxville owners
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should we start with?
Start with what one booked job is worth, then work backward through the click cost for your trade. The table above gives the click costs; the strategy call sets the starting number, and tracking adjusts it once calls start coming in.
When do the first calls come in?
Initial results usually land in the first week, once tracking is live. From there the account gets trimmed: search terms that never produce a call get cut, and the money moves to the terms that do.
Do we have to commit for a year?
Plan on six months for the first term, month to month after that, and 30 days’ notice to end it. Management is priced apart from the ad budget and quoted before launch.
Should we advertise on channels other than Google?
Only when the numbers support it. Google runs first, and Microsoft Ads or Meta gets added if tracking shows a cheaper call or a customer Google does not reach. One channel at a time keeps the report readable.
What does the monthly report show?
Each month’s report lists calls, leads and cost per lead by campaign, and every call carries the keyword and ad that produced it. Mark the leads that became jobs and the report will trace a campaign from the click through to the work.
Free action plan
Price your Knoxville campaign before you launch it
Bring the jobs you want and the months your crews can handle. On a short video call, a co-founder will go through the click costs for your trade and set a starting budget with you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ