Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Lafayette, Louisiana
Lafayette Google Ads built around what a call costs.
Lafayette ads are measured at the phone: each call carries the keyword that paid for it, and the report shows leads and cost per lead.
- Calls matched to the ad that paid
- A page for each kind of job
- Spend that follows your calendar
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Lafayette PPC, answered
Where a Lafayette ad budget goes furthest
An average click on “hvac repair lafayette la” costs $66.74, and the phrase draws about 10 searches a month, the thinnest demand in the Lafayette table at the highest price. Buying that click without knowing which calls it produced is how ad budgets disappear. The account Lithium Marketing builds starts at the phone: every call tagged to its keyword before a dollar moves.
Restoration and landscaping sit far apart on price. “water damage restoration lafayette la” draws 110 searches a month at $24.76 a click, while an average click on landscaping costs $6.81 in Lafayette. A landscaper can test ads on a small budget; a restoration company has to make every call count. The plan sets a starting budget per trade, not one number for the whole business.
Click costs in Lafayette
What each Lafayette click buys you
“roofing company lafayette la” draws 320 searches a month, and “garage door repair lafayette la” draws 320 searches a month at $19.49 a click. That is enough volume for a campaign to learn from inside a few weeks, provided the landing page can turn a search into a call. A page built around one job, with the phone number where a thumb lands, does more than a home page that mentions every service.
When we checked “plumber lafayette la”, no paid ads showed on the page and the Map Pack came first. An ad on that search has to earn a call beside a free listing that already has the searcher’s attention, so the landing page and the offer do more of the work than the keyword does.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lafayette la | under 10 | not reported |
| ppc agency lafayette la | under 10 | not reported |
| ppc management lafayette la | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lafayette la | 10 | $66.74 |
| water damage restoration lafayette la | 110 | $24.76 |
| pest control lafayette la | 1,000 | $21.71 |
| garage door repair lafayette la | 320 | $19.49 |
| plumber lafayette la | 1,000 | $17.30 |
| roofing company lafayette la | 320 | $15.26 |
| electrician lafayette la | 210 | $10.81 |
| landscaping lafayette la | 480 | $6.81 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 202 to 849 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lafayette la”, as Google showed it to a searcher located in Lafayette. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lafayette market
When Lafayette homeowners start calling
Lafayette’s climate is humid subtropical: year-round precipitation, especially during summertime, and hot, moist summers and warm, damp winters. If your calls follow the heat, the budget should be ready before the first hot week, not spread flat across twelve months. The same account can carry a heavier month and a lighter one without starting over.
If your trade goes quiet in a warm, damp winter, a small campaign through those months keeps the phone from going silent, and the budget can climb again when spring calls begin. Your own call history shows which months those are, and the budget moves with them.
- residents (2025 estimate)
- 123,311
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 59,363
- housing units
- of occupied homes owner-occupied
- 53.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 48%
- of homes built before 1980
- median home value
- $257,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Lafayette Parish
Which Lafayette trades can afford their clicks
“pest control lafayette la” draws 1,000 searches a month at $21.71 a click, and Lafayette Parish has 25 pest control companies. That combination gives a pest campaign room to learn: 1,000 searches a month is enough data to see which terms produce calls, and a landing page that separates the treatments gives each searcher a reason to pick up the phone.
Restoration leaves the least room for a missed call. A water damage search arrives from someone with a problem that cannot wait, so the first screen of the landing page should be the phone number, the hours and the areas covered. The same rule applies to any trade where the customer is standing in the problem while they search.
County Business Patterns
Trade and home service businesses in Lafayette Parish
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors112
- Landscaping services82
- New home builders72
- Electrical contractors69
- Residential remodelers63
- Excavation and site preparation contractors40
- Pest control companies25
- Roofing contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From your own numbers to a live account
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take each month.
1
Start from your own numbers
If an account already runs, its search terms and call records show which campaigns earned their budget and which did not.
2
Make the phone measurable
Call tracking and GA4 record which ad and keyword produced each call, so the first report shows a real cost per call, not a click count.
3
Separate the jobs that pay differently
A drain call and a repipe are different searches at different prices, so each gets its own campaign, landing page and budget line.
4
Cut what wastes money
Search terms that never produce a call get cut in the first weeks, and the budget they free moves to the campaigns that do.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A glass company’s ads, site and search results
For Town & Country Glass, a commercial glass company in Portland, Lithium ran Google Ads alongside its website and SEO, and the card carries the numbers from all three. The quote beside it comes from Kevin Atiyeh, at Atiyeh Bros, a carpet and rug business.
Commercial glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPPC around Lafayette
Ads that can run in any city on your list
Ads travel well. A campaign built for Lafayette can be pointed at any city below, with its own budget and its own bids, and the city pages show what a click costs in each one. Beaumont is the Texas name on that list, and the Louisiana directory lists every city Lithium covers in the state.
Published price
What Lafayette PPC management and ad spend run
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Lafayette owners ask about click costs
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for a Lafayette campaign?
Work backwards from what a job is worth. A $19.49 garage door click in Lafayette and a $6.81 landscaping click leave very different margins, and a $21.71 pest control click has to produce quickly enough to justify itself. Start with a number the booked work can cover, then let the first month of tracking decide how it gets split.
How soon do the ads produce calls?
The first calls typically arrive inside the opening week, once tracking is live. What follows is the less glamorous work: dropping the search terms that never turn into a call and pushing that budget toward the ones that book jobs, which is what gives cost per lead a chance to fall.
What does the management fee cover, and what is ad spend?
The fee pays for running the account; ad spend pays Google for the clicks. Management starts at $500 a month, plus ad spend, and grows with the channels we run and the landing pages the account needs. Both numbers are agreed before a campaign goes live.
Should the ads run beyond Google?
It depends on the trade. Google reaches the person typing the problem, while Meta or Microsoft Ads can reach the same customer before the search happens. Lithium manages all three, and a channel gets added when the tracking shows it produces calls the Google account misses.
How can I tell a booked job from a wasted click?
The report is built on calls, not clicks. Each one arrives with the keyword, the ad and the landing page that produced it, and when your team marks the jobs that booked, the same report shows which campaign paid for itself.
Free action plan
Get a Lafayette ad budget review before you spend
Send your current ad account and the number of jobs your crews can take this month. A co-founder will read both on a short video call and show which campaigns in Lafayette are paying for themselves and which are not.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ