Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Lakewood, Colorado
Google Ads for Lakewood service businesses, with every call tracked to its keyword.
Lakewood service businesses get campaigns by job type, a landing page for each one and a monthly report that follows calls through to cost per lead.
- Call tracking on every ad
- A landing page per job type
- Management kept separate from spend
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Tracking before budget
What a Lakewood Google Ads account should do first
A Google Ads account for a Lakewood service business has one job before it has a budget: know which click produced which call. Lithium Marketing builds that tracking first, then spends on the trades and job types that fill your calendar. The clicks are not cheap. “garage door repair lakewood co” averages $74.07 a click, and “hvac repair lakewood co” averages $89.26, so an account that cannot name the search behind a call is buying blind.
The page the ad opens has to carry the same offer the ad promised. A roofing ad that says “free inspection” should land on a page about inspections, not on a homepage that lists everything the company does. We build the landing page and the ad together, because that mismatch is where spend leaks.
Click costs in Lakewood
What a click buys in Lakewood
The click-cost table shows the spread: “roofing company lakewood co” averages $5.65 a click, while “water damage restoration lakewood co” averages $231.37. That is not a reason to avoid one trade or the other. It is a reason to set a different budget, a different landing page and a different definition of a good lead for each one.
Volume matters as much as price. “plumber lakewood co” draws 1,300 searches a month and “pest control lakewood co” draws 170, so the plumber has more room to test and the pest company needs a tighter list of search terms. Both need negatives that keep job seekers, suppliers and do-it-yourself questions out of the paid results.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lakewood co | under 10 | not reported |
| ppc agency lakewood co | under 10 | not reported |
| ppc management lakewood co | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration lakewood co | 20 | $231.37 |
| hvac repair lakewood co | 90 | $89.26 |
| garage door repair lakewood co | 140 | $74.07 |
| plumber lakewood co | 1,300 | $54.88 |
| electrician lakewood co | 110 | $33.59 |
| pest control lakewood co | 170 | $32.16 |
| landscaping lakewood co | 90 | $28.24 |
| roofing company lakewood co | 210 | $5.65 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 3 recorded
- Local listing reviews
- 10 to 761 Google reviews each
- Directories in the top 10
- Angi, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lakewood co”, as Google showed it to a searcher located in Lakewood. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lakewood market
Where the metro ends and your budget begins
The Denver-Aurora-Centennial metro holds 3,092,037 people, and Denver lies east and southeast of Lakewood. A campaign that targets the whole metro pays Denver prices for clicks that may come from far outside your service area. Set the geography by the cities where you work, and read the search terms report for the ones you do not.
The management fee and the ad spend are separate numbers, and both matter. Management starts at $500 a month, plus ad spend, and the fee grows with the budget and the channels you run. A plan that hides the fee inside the spend cannot tell you whether the ads or the management earned the call.
- residents (2025 estimate)
- 156,927
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 73,547
- housing units
- of occupied homes owner-occupied
- 58.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.8%
- of homes built before 1980
- median home value
- $574,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jefferson County
A trade-by-trade look at what a click costs
Jefferson County has 239 landscaping services, and “landscaping lakewood co” costs $28.24 a click. At that price a landscaper can test a small budget, but the county has plenty of companies bidding for the same clicks, so the edge comes from tight geography and negatives, not a bigger budget.
Garage door and HVAC clicks sit near the top of the table, and both are jobs where the ad should land on a page that leads with the phone number and a booking option. Call tracking then separates a booked repair from a price question.
County Business Patterns
Trade and home service businesses in Jefferson County
Establishments by industry, 2023
- Residential remodelers352
- Plumbing, heating and air-conditioning contractors316
- Electrical contractors270
- Landscaping services239
- Painting contractors123
- Roofing contractors121
- New home builders107
- Excavation and site preparation contractors68
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the month runs
The first 30 days on a Lakewood account
Nothing gets spent until the tracking is live and the job types are ranked.
1
Review the account you have
If an account is already running, we read its history first: which campaigns booked work, which search terms spent without a call, and what the account’s record shows.
2
Tie every call to its keyword
The tracking goes on the site, the landing pages and the phone line, so the first report can name the search that produced each call.
3
Build a landing page per job
Each job type gets its own page and its own campaign, and the page repeats the promise the ad made.
4
Adjust bids through month one
For the first month we adjust bids and negatives every day; after that the work moves to a weekly rhythm, with the budget reviewed against booked jobs.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
The Google Ads inside a garden center’s year
The quote comes from Marc Rickabaugh, who had Lithium update his construction company’s website and improve its SEO. For Drake’s 7 Dees, Lithium ran the Google Ads, built the site and ran the SEO.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Lakewood
Ad targets in the cities around Lakewood
The neighboring cities below each have their own PPC page, and the Colorado page lists every city Lithium covers. If you advertise outside Lakewood, those pages cover their own market.
Published price
The management fee for a Lakewood ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should a Lakewood business spend on ads?
Start from what a booked job is worth, then work backward to a click price your margins can carry. A trade with expensive clicks needs a sharper page than one with cheap clicks, so the starting budget follows your trade and your close rate. You set the starting budget with us, and the first month of tracked leads shows whether to raise it or cut it.
How soon do calls start coming in?
The first calls usually arrive within the first week. From there the work is subtraction: remove the searches that never turn into a booking, put the budget behind the ones that do, and let cost per lead settle as the account collects data.
How long is the first Google Ads contract?
Google Ads starts on a six-month agreement. From month seven it continues month to month, and either side can end it on 30 days’ notice. The six months give the account time to collect enough search data to see which campaigns book work.
Do we need Microsoft or Meta ads too?
Not always. Google is the first channel for most trades, and Microsoft Ads or Meta ads on Facebook and Instagram get added when the same customer can be reached there for less. Tracking decides which channel earns the next dollar.
How do we judge an ad that gets calls but no jobs?
By what happens after the call. The report shows calls, leads and cost per lead by campaign, and if your team marks which leads booked, the account can be judged on booked jobs. That is the number that decides where next month’s budget goes.
Free action plan
Audit your Lakewood ad spend for free
Bring the account and a month of call records. A co-founder will read both on a short video call and tell you which campaigns earned their spend and which ones only looked busy.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ