Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Paid search with a job to do
Louisville PPC campaigns built around the jobs you want to book next.
Put Louisville ad spending behind the services you want to grow, with call tracking and reports that show leads and cost per lead.
- Search terms checked against your jobs
- Call and form conversion tracking
- Separate budgets for different services
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what you are buying
Make Louisville PPC spending accountable to the work it brings
Lithium Marketing manages Louisville paid search around your services, capacity and lead costs. At $42.10 per click on average, “garage door repair louisville” needs careful spending decisions. We check the search terms attracting clicks, the page customers reach and the calls that follow before recommending more budget.
The campaign should make an offer your crew wants to fulfill. We separate services with different job values, remove searches that do not fit, and report calls and cost per lead. You tell us which leads booked; that feedback helps distinguish a campaign that generates conversations from one that brings profitable work.
Price the opportunity
A lower click price still needs a paying customer
The average click price for “plumber louisville” is $37.02. For “roofing company louisville”, the recorded average is $17.38 per click. Neither figure sets your budget by itself. We compare the service’s job value, your booking rate and the landing page before choosing how much to test.
A repair search should lead to repair details and an immediate contact option; a replacement search may need completed projects and a fuller estimate explanation. We build the advertising around those differences. The call report then helps show which offer deserves more spending and which search terms need to be removed.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency louisville | 30 | not reported |
| ppc agency louisville | under 10 | not reported |
| ppc management louisville | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair louisville | 1,000 | $42.10 |
| plumber louisville | 2,900 | $37.02 |
| hvac repair louisville | 170 | $33.60 |
| water damage restoration louisville | 110 | $28.24 |
| pest control louisville | 1,600 | $26.32 |
| roofing company louisville | 1,300 | $17.38 |
| electrician louisville | 1,000 | $12.08 |
| landscaping louisville | 880 | $6.78 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 38 to 21,000 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber louisville”, as Google showed it to a searcher located in Louisville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Budget around your workload
Let seasonal capacity shape the advertising calendar
Louisville summers are typically hot and humid. If your repair calls increase during heat, compare those periods with your crew’s capacity before raising bids. When the schedule fills, consider reducing spend on work you cannot take promptly or promoting projects with a later start.
Winter in Louisville brings rain, sleet and snow, with occasional icing. If those conditions change demand for your services, prepare the ad messages and landing pages before adjusting the budget. Your booking history and available staff determine the spending schedule; a weather forecast alone is not a reason to buy more clicks.
- residents (2025 estimate)
- 641,962
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 289,095
- housing units
- of occupied homes owner-occupied
- 60.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.4%
- of homes built before 1980
- median home value
- $233,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Compete with a specific offer
Trade size does not tell you what to bid
Roofing businesses make up 59 establishments in Jefferson County. An ad for a leak repair needs different service details from a replacement estimate. Choose the work you want to promote, show it on the landing page and measure the resulting calls before expanding to more services.
Pest control companies account for 33 Jefferson County establishments. If that is your trade, the treatments you provide and the locations you cover should decide the keyword list. We exclude services you do not sell so your budget stays focused on jobs you can book.
County Business Patterns
Trade and home service businesses in Jefferson County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors242
- Residential remodelers242
- Landscaping services241
- Electrical contractors154
- New home builders85
- Painting contractors83
- Roofing contractors59
- Excavation and site preparation contractors49
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and care
Keep the campaign connected from search to booking
The account starts with a defined offer and working measurement, then gets adjusted as the calls reveal what is working.
1
Set the boundaries of the test
We agree on services, locations and starting spend, with your schedule and job values in view. An existing account gets reviewed for searches and campaigns worth keeping.
2
Verify how leads are recorded
We test call tracking and form conversions before relying on the report. Where appropriate, CRM conversion imports connect later sales activity to the advertising.
3
Match the ad to the service page
The ad text and landing page describe the same job and coverage. Negative keywords exclude unwanted searches, while bids and location settings focus the budget.
4
Maintain and refine the account
During the first 30 days, we review the campaigns daily; weekly reviews follow. Search terms, bids and lead results guide the changes, with your booking feedback informing budget decisions.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
See the full client engagement
Town & Country Glass: ads, SEO and a website
Portland commercial glass business Town & Country Glass used Lithium’s website design, SEO and Google Ads services. Its case includes an advertising conversion measure alongside the organic search results. Kevin Atiyeh explains what it meant for Lithium to understand the carpet and rug specialty at Atiyeh Bros.
Commercial glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetTargeting decisions
Compare PPC markets before widening the campaign
Kentucky businesses can review the Lexington, Richmond, Owensboro and Covington PPC guides below. The list also includes Bloomington, Indiana and Cincinnati, Ohio; use the Kentucky directory for the remaining cities, then choose ad locations that match your own coverage.
Published price
Keep the agency fee and media budget visible
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Louisville paid-search campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How do we decide if Louisville PPC is affordable for our trade?
Start with the value of a booked job and the share of leads you turn into customers. We compare those with click prices and the landing page to recommend a test budget. A smaller company can concentrate on a specific service and area, then expand only when the lead costs support it.
What does Lithium charge to run the ads?
Management starts from $500 a month, plus ad spend. The fee depends on ad spend, the channels we manage and landing page work. We discuss those costs separately so you know how much goes to the agency and how much buys advertising before the campaigns start.
How quickly can a paid-search test tell us anything?
Initial results typically appear within the first week of a campaign running. A lead is only the beginning of the evaluation: we also need to know if the service matched and if it booked. We use that feedback with the search-term and conversion reports to make the next spending decision.
Can we advertise only the services our crews have room for?
Campaigns can focus on the jobs your schedule can accommodate. Tell us when a service is booked out, a crew changes or you want more estimates for a particular type of project. We can adjust the offer and spending accordingly, while keeping lead tracking consistent enough to compare performance.
What terms apply if we hire you for PPC?
Expect an initial six-month agreement, then month-to-month service with 30 days’ notice. The scope states the management fee and work involved. You also set the ad budget with us, so the agreement and the amount spent on media are clear before launch.
Free action plan
Work out a Louisville ad budget before you spend
Bring your ad account questions, the services you want to promote and a starting budget. We offer a free PPC plan; a co-founder will use a short video call to explain the spending, service pages and tracking needed for a test.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ