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Paid advertising for Memphis businesses

A PPC agency helping Memphis service businesses buy better leads.

Make Memphis Google Ads spending easier to judge with landing pages for your services and reporting on calls, leads and cost per lead.

  • Search terms checked for wasted spend
  • Ads matched to your service pages
  • Lead tracking before campaigns launch
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Spend where jobs can follow

A Memphis PPC budget needs more than clicks

Lithium Marketing manages paid advertising around the jobs your Memphis service business wants to book. At $46.50 per click on average, “hvac repair memphis” needs careful budgeting. We check the search terms, the page a customer reaches and what happens after they call before recommending more spend.

A low-priced click also needs to earn its place. “Landscaping memphis” averages $6.52 per click. If lawn-care requests reach a company selling installations, cheaper traffic still creates work for your staff without booking the jobs you want. The campaign should make the service clear before the click.

Timing and territory

Match campaign changes to your schedule

Memphis summers are hot and humid. If that changes the mix of work customers request, compare past lead and booking records before shifting the budget. Cooling work, outdoor projects and other services can each have their own campaign schedule, based on your capacity and history.

The Memphis metropolitan area includes parts of Arkansas and Mississippi. A broad regional target can buy clicks outside the cities you serve. We confirm your coverage, then check location reporting so a Memphis-only business isn't paying to invite jobs across state lines.

residents (2025 estimate)
609,647
residents (2025 estimate)
population change, 2020 to 2025
-3%
population change, 2020 to 2025
housing units
289,887
housing units
of occupied homes owner-occupied
44.9%
of occupied homes owner-occupied
of homes built before 1980
67%
of homes built before 1980
median home value
$169,000
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Make the offer specific

Advertise a reason to choose your company

In Shelby County, the electrical contracting category has 146 establishments. Your ad needs to name the service that makes someone call, and its landing page needs to explain that same service. An offer for repair work shouldn't leave the visitor searching a general company page for details.

Pest control has 59 establishments in Shelby County. Separate the treatments you advertise, explain what a customer can book and check the calls against those offers. For either trade, adding budget makes sense only after the campaign is producing leads the business wants.

County Business Patterns

Trade and home service businesses in Shelby County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    221
  • Landscaping services
    200
  • Electrical contractors
    146
  • Residential remodelers
    145
  • New home builders
    69
  • Pest control companies
    59
  • Roofing contractors
    48
  • Painting contractors
    38

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

How we run the account

Put a cost beside the calls your ads bring

The campaign gets a defined service, territory and starting budget before it goes live.

1

Choose a service to advertise

We review past account performance and the jobs you want. The starting campaign targets a service your team can handle within the agreed locations.

2

Match the offer and test lead tracking

The ad and landing page explain the same job. Call and form tracking are tested so leads can be attributed to the campaign.

3

Review searches and bids daily at first

For the first 30 days, we review and optimize the campaigns daily. Search terms that waste spend get excluded, with bids adjusted around performance.

4

Use weekly reviews to guide changes

After that initial period, optimization runs weekly. We examine cost per lead and your feedback on bookings before changing the spend or adding another service.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Advertising in a full client program

Town & Country Glass: ads supported by a website and SEO

For Portland commercial glass business Town & Country Glass, Lithium built the website and delivered SEO and Google Ads. The case includes paid conversion performance as well as organic growth. Kevin Atiyeh's testimonial speaks to Lithium's understanding of the carpet and rug specialty at Atiyeh Bros.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Compare markets before expanding

PPC research for cities your crews can cover

Southaven, Mississippi, has its own paid advertising page, as do Jonesboro, Little Rock and Conway in Arkansas. The Tennessee page links to our coverage elsewhere in the state if you're considering an additional city.

Published price

Separate the agency fee from the advertising budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What to settle before paying for clicks

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How are the management fee and ad budget worked out?

Management starts from $500 a month, plus ad spend. The fee depends on spending levels, the advertising channels we run and landing page work. We recommend an initial ad budget using your service's click costs and job value, then agree on both costs before launching campaigns.

Can we test PPC without advertising every service we offer?

A focused test is often a good starting point. Choose a service you want more of, a territory your crew can cover and a budget you can sustain. That makes it easier to judge calls and bookings before expanding into additional jobs or locations.

When can a new campaign begin generating leads?

Initial leads typically arrive within the first week after launch. Whether those leads become worthwhile jobs depends on the offer, the landing page and your follow-up. We review campaign performance daily during the first 30 days, then weekly, using the early results to improve targeting and spending.

Will the cheapest cost per lead determine where you spend?

Lead quality matters alongside price. Tell us which calls became estimates or booked jobs, and which were outside your services or coverage. We use that feedback with campaign reporting to decide where the next advertising dollar belongs, without assuming every recorded conversion is equally valuable.

Can you run Facebook or Instagram ads for project work?

Lithium manages Meta advertising on Facebook and Instagram as well as Google Ads. Project photos and a defined offer can support a test on those channels. We discuss the audience and measurement first, then keep each channel's results visible so you can decide if it earns continued spending.

Free action plan

Price out a Memphis campaign for the jobs you want

Tell us what you're advertising, what you spend and which calls turn into work. A co-founder will review those details on a short video call and outline a free PPC plan with a starting budget.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan