FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid advertising for Miami service businesses
A PPC agency for Miami businesses investing in job leads.
Judge your Miami PPC spending with campaign reports that show tracked calls, customer leads and average cost per lead.
- Search terms checked for wasted spend
- Ads matched to service landing pages
- Campaign reporting with lead costs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Set a price for the lead
Miami PPC needs a plan for expensive clicks
Lithium Marketing plans and manages Miami PPC campaigns around the cost of winning customer leads. For “pest control miami”, the recorded average click costs $31.56. Before spending at that price, we need an offer customers can act on, a landing page that explains it and tracking that records the response.
Your trade's click price is a starting point for budgeting. We compare the work you want with your service area, capacity and what a booked customer is worth. Campaigns can then focus on a defined set of jobs, with spending decisions based on calls and forms that your team can turn into work.
Bid on the job
Miami trade searches call for different budgets
The search “roofing company miami” averages $28.69 per click. At that price, pay close attention to the terms bringing paid visitors to the site. Roof repair and replacement should lead to pages that explain the advertised work. We review terms and exclude searches that do not match your service.
The average for “landscaping miami” is $4.32 a click, while “hvac repair miami” records $24.04. For either business, a campaign earns more budget when its leads become work at a cost the business can carry. We review that outcome with you before expanding.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency miami | 140 | $595.13 |
| ppc management miami | 20 | not reported |
| google ads agency miami | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control miami | 1,600 | $31.56 |
| roofing company miami | 1,600 | $28.69 |
| garage door repair miami | 1,300 | $25.29 |
| hvac repair miami | 110 | $24.04 |
| plumber miami | 6,600 | $14.69 |
| electrician miami | 1,900 | $11.54 |
| landscaping miami | 1,000 | $4.32 |
| water damage restoration miami | 390 | $4.26 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 56 to 239 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber miami”, as Google showed it to a searcher located in Miami. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Spend when you can deliver
Let capacity shape the Miami advertising calendar
Miami's hot and wet season runs from May to October. If those months change your outdoor schedule or the repairs customers request, bring that history into the ad plan. We can adjust the promoted services and spending to the work you are ready to handle.
The Miami-Fort Lauderdale-West Palm Beach metro area has 6,391,072 residents. Reaching that entire region is a different choice from advertising within Miami. Set the campaign boundaries to match your crews, then review where leads come from before adding more cities.
- residents (2025 estimate)
- 489,812
- residents (2025 estimate)
- population change, 2020 to 2025
- +10.8%
- population change, 2020 to 2025
- housing units
- 223,826
- housing units
- of occupied homes owner-occupied
- 30.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.8%
- of homes built before 1980
- median home value
- $518,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Sharpen the offer
Give a paid visitor a reason to request your estimate
In Miami-Dade County, the pest control category has 195 establishments. A pest company promoting an initial treatment should make the visit and any continuing service terms easy to understand. We carry that offer from the ad into the page and track the calls it produces.
The roofing category includes 200 establishments in Miami-Dade County. If a roof replacement is the work you want, ask enough about the project to help your team follow up on the estimate. Decide what counts as a lead before paying to generate more of them.
County Business Patterns
Trade and home service businesses in Miami-Dade County
Establishments by industry, 2023
- Residential remodelers1,056
- Plumbing, heating and air-conditioning contractors1,046
- Electrical contractors827
- Landscaping services615
- New home builders455
- Painting contractors332
- Roofing contractors200
- Pest control companies195
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and care
Make the Miami campaign measurable before increasing spend
Before we raise spending, we need to know which ads prompted customers to call or send a form.
1
Inspect the existing spend
We review search terms, locations and conversion tracking in any active account. The findings identify wasted clicks and campaigns worth keeping.
2
Define the sale and its landing page
You choose the services to promote. We write the ads and prepare pages that explain those services and make the request easy to send.
3
Prove that tracking records a lead
We test call tracking, form conversions and analytics before judging performance. When compatible CRM data is available, it can help connect leads to booked work.
4
Tune the account as results come in
Campaigns receive daily review through the first 30 days, then weekly. We use search terms, lead costs and your booking feedback to adjust bids and spending.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising in a wider program
How F&W Fence's paid search fits its results
The F&W Fence Co. case combines a Lithium website project with SEO and Google Ads services. Review its paid search result alongside the search visibility figures to see the scope of that work. Drake Snodgrass of Drake’s 7 Dees also shares his perspective as a garden center owner.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesExpand deliberately
Compare the next city before widening your ads
Miami Gardens, Miramar and the other nearby markets have PPC pages below. The regional South Florida page and statewide Florida directory can help frame a wider campaign when your service area supports it.
Published price
Separate the advertising budget from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget and performance questions for Miami PPC
Still curious?
Call (503) 766-5964 or email [email protected].
What will I pay Lithium, and what goes to the ad platform?
Management starts from $500 a month, plus ad spend. The fee depends on the spend we manage, the channels involved and landing page work. We agree on both parts of the budget before launch so the proposal shows what pays for the advertising and what pays for our work.
How do we choose the first campaign's budget?
Start with the jobs you can deliver and a lead cost those jobs can support. We review trade click prices, the landing page and any past account results to recommend a test budget. Then we use tracked leads and your sales feedback to decide how much to continue spending.
Can ads help while my search rankings are still developing?
Google Ads can start reaching customers while SEO work continues, with initial results typically appearing in the first week. The paid campaign still needs its own tracking and budget. We keep paid and organic reporting identifiable so you can see which activity brings leads and what each costs.
Would Facebook or Microsoft Ads make sense for my services?
Those channels can be considered when they suit the customer and offer. Lithium manages Microsoft Ads and Meta ads, including Facebook and Instagram. We compare the purpose and budget before adding a channel, then judge its leads separately so extra reach does not hide extra cost.
How can I tell if the calls are turning into work?
Tell us which tracked leads booked and which did not fit your services. We connect that feedback with the campaign reports to identify ads worth funding. The reports show calls, leads and cost per lead; booked-job reporting depends on keeping the sales outcome attached to each lead.
Free action plan
Put your Miami ad budget through a free campaign review
Open your ad account with us on a short video call. A co-founder will review the campaigns, ask which leads became customers and explain a free plan for the next test. If you have not advertised before, bring the services and budget you want to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ