FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC for Mobile, Alabama service businesses
PPC in Mobile, Alabama that starts with the click price and ends with a tracked call.
A Google Ads account for a Mobile service business, with call tracking on every click and management from $500 a month, plus ad spend.
- Every click tied to a call
- Pages built for one job each
- Cost per lead in the report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Mobile
What a Mobile click costs before the phone rings
“Garage door repair mobile al” costs $45.90 a click on average, the most expensive trade click in Mobile. A Google Ads account at that price needs three things in order: tracking that names the search, a landing page built for the job, and a budget that follows the calls. Lithium Marketing builds that order into every Mobile account it runs.
Plumbing and HVAC clicks in Mobile are not cheap either, at $30.43 and $41.06 on average. At those prices, an account without call tracking is buying guesses. We put a number on every call before we move a dollar of budget.
Click costs in Mobile
Where a paid budget starts in Mobile
“Roofing company mobile al” draws about 720 searches a month at $7.84 a click, one of the cheaper trade clicks in Mobile. A roofer can test a wide set of searches at that price, then cut the terms that never turn into an estimate. The garage door and HVAC prices above show how quickly a budget can go on a single click.
When we looked at “plumber mobile al”, no paid ads were on the page and the Map Pack held the top. Ad slots open and close by hour, searcher and budget. The profile still does the selling for the callers who scroll past the ads.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency mobile al | under 10 | not reported |
| ppc agency mobile al | under 10 | not reported |
| ppc management mobile al | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair mobile al | 320 | $45.90 |
| hvac repair mobile al | 40 | $41.06 |
| plumber mobile al | 1,600 | $30.43 |
| pest control mobile al | 880 | $22.91 |
| electrician mobile al | 390 | $16.33 |
| roofing company mobile al | 720 | $7.84 |
| landscaping mobile al | 390 | $2.91 |
| water damage restoration mobile al | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 479 to 639 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber mobile al”, as Google showed it to a searcher located in Mobile. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Mobile market
When the budget should move
66.0% of occupied homes in Mobile County are owner-occupied. If your ads target homeowners, the copy and the landing page should speak to the person who approves the work, not to a renter who cannot authorize it.
July and August are the wettest months in Mobile, and the city averages 120 days a year with rain. If wet weather pushes exterior work back, the ad budget should follow your own call history through those weeks and come back up when the schedule clears. A fixed monthly spend ignores the pattern in your own call history.
- residents (2025 estimate)
- 200,824
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.9%
- population change, 2020 to 2025
- housing units
- 98,380
- housing units
- of occupied homes owner-occupied
- 54%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.2%
- of homes built before 1980
- median home value
- $193,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Mobile County
Fewer roofers, a narrower campaign
Mobile County has 32 roofing contractors. A roofer’s campaign can stay narrow: repair and replacement searches, a landing page for each, and negative keywords for the searches you do not want to pay for.
The same discipline applies to the plumbing and HVAC clicks in the table. Every search term that never produces a call is budget you cannot spend twice, so the wasted terms get reviewed before the budget grows.
County Business Patterns
Trade and home service businesses in Mobile County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors135
- Landscaping services100
- Electrical contractors99
- Residential remodelers80
- New home builders38
- Excavation and site preparation contractors37
- Painting contractors33
- Roofing contractors32
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Setting up a paid account for a Mobile trade
Nothing gets spent until the tracking can name the call, and the calendar comes from your own busy months.
1
Start from the existing account
If you already run ads, we review the search terms, the landing pages and the calls behind them, then keep what works and write down what does not.
2
Track the call to its keyword
GA4, call tracking and server-side tags record which search and which ad produced each call and form, so the report can name a cost per lead.
3
Match the page to the offer
A campaign for roof repair, drain cleaning or the job you want most gets a page that repeats the offer, answers the first question and puts the call button in reach.
4
Change bids on a schedule
Bids and search terms get adjusted daily through the first 30 days, then weekly, using the call history the account produces.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A fence company case
F&W Fence Co.: website, SEO and Google Ads
The numbers on the card come from F&W Fence Co.’s whole program with Lithium, which covered SEO, Google Ads and a new website. Drake Snodgrass, owner of Drake’s 7 Dees, gives a separate view in the quote.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Mobile
Markets a Mobile ad budget can cover
Bids are set market by market, so a campaign can run wherever the crew will travel. There are PPC pages for Gulfport and Biloxi in Mississippi, and the Alabama page groups the cities in this state.
Published price
What a Mobile ad account costs to manage
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Mobile Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What does the monthly management fee cover?
The fee pays for work on the account: setup, search term review, bids, landing page direction, tracking and the monthly report. It moves with your ad spend, the channels in play and landing page work, and it stays separate from the money you pay Google for clicks.
Can you take over an account we already run?
Yes. We start with a review of the current campaigns, the search terms and the calls they produced, then keep what works. You keep ownership of the account and the data.
How quickly do paid clicks turn into calls?
The first calls usually come within the first week the campaign runs with tracking attached. The early weeks are for learning which terms and pages produce them, and the account gets adjusted as those calls build.
How long is the agreement?
The agreement opens with a six-month term, then continues month to month on 30 days’ notice. The first stretch gives the account enough call data to make decisions, and the report shows what those months produced.
How are wasted search terms kept out?
We check the search terms report against the jobs your crews take. Negative keywords go in for the searches that never fit, and the terms get checked again on the account’s review schedule. A term that brings calls your crews cannot take is as costly as one that brings none.
Free action plan
See what a Mobile ad budget buys your trade
Send your trade and the months your crews are busiest. On a short video call, a co-founder will put those against the click prices in the table and set a starting budget you can change as calls come in.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ