FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Morgantown, West Virginia
PPC for Morgantown that brings in calls from your area.
Morgantown service businesses get Google Ads run inside their own account, with the management fee and ad spend kept apart.
- Fee and ad spend, separate
- Landing pages built for the ad
- Daily checks in the first month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a Morgantown click buys
How a Morgantown budget starts with a click price
Lithium Marketing runs Google Ads for service businesses in Morgantown, from $500 a month in management, plus ad spend, inside an account that stays in your name. The click prices differ by trade: “roofing company morgantown” averages $30.07, “pest control morgantown” $16.48 and “landscaping morgantown” $9.20.
No paid ads showed for “plumber morgantown” when we checked. Ad slots move with the hour and the budget, so one quiet page says little about the next one; the campaign should still sit beside a strong Google Business Profile and a landing page that repeats the ad's offer.
Click costs in Morgantown
A cheap click and an expensive one need different pages
“Hvac repair morgantown” draws about 20 searches a month at an average of $0.59 a click, while “roofing company morgantown” draws about 70 at $30.07. A cheap click lets you test broadly; an expensive one needs a page and an offer sharp enough to earn it back.
For a landscaping or pest company the math changes again: “pest control morgantown” averages $16.48 a click and “landscaping morgantown” $9.20, both on about 260 searches a month. The campaign should be built around the jobs you want, not a budget number copied from another trade.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency morgantown | under 10 | not reported |
| ppc agency morgantown | under 10 | not reported |
| ppc management morgantown | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company morgantown | 70 | $30.07 |
| pest control morgantown | 260 | $16.48 |
| plumber morgantown | 590 | $14.89 |
| landscaping morgantown | 260 | $9.20 |
| hvac repair morgantown | 20 | $0.59 |
| water damage restoration morgantown | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 90 to 196 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber morgantown”, as Google showed it to a searcher located in Morgantown. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Morgantown market
Where the ads should point before they spend
Morgantown holds 30,293 residents in 10.181 square miles, and Monongalia County around it holds 107,991. A campaign that targets only the city label misses work on the edges, and one that targets the whole county pays for searches it cannot serve, so the radius should follow the addresses your crews cover.
Monongalia County's housing is a mix: 40.8% of it went up before 1980, and the median home dates to 1988. If your work runs from repair to full replacement, the campaign should point at the jobs you want and stop the radius where your crews stop.
- residents (2025 estimate)
- 30,293
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 13,879
- housing units
- of occupied homes owner-occupied
- 43.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.8%
- of homes built before 1980
- median home value
- $259,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monongalia County
What each trade's click costs
Monongalia County has 28 landscaping companies and 7 roofing contractors, and their clicks do not cost the same: a roofing click averages $30.07 against $9.20 for landscaping. The roofing budget needs fewer, more specific keywords and service pages for the systems and repairs the company sells.
A plumbing click in Morgantown averages $14.89, and at that price the account should exclude the searches that never turn into a job and report calls, leads and cost per lead instead of clicks.
County Business Patterns
Trade and home service businesses in Monongalia County
Establishments by industry, 2023
- Residential remodelers43
- New home builders42
- Plumbing, heating and air-conditioning contractors30
- Landscaping services28
- Excavation and site preparation contractors25
- Electrical contractors21
- Roofing contractors7
- Painting contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
What happens before the first click
Tracking goes in before the budget moves, and the first 30 days are tuned daily.
1
Read the account you have
We look at the current campaigns, the search terms that never produced a lead and the services you want more of.
2
Wire calls and forms
Call tracking, form tracking and GA4 record calls, leads and cost per lead, so the report starts with real numbers.
3
Build the page behind each ad
Each ad gets a page that repeats the offer, shows the work and asks for the address and the job.
4
Daily checks, then a weekly review
Bids and search terms get daily attention through the first 30 days, then a weekly review against the budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a fence company
F&W Fence Co.: a website, SEO and Google Ads together
The F&W Fence Co. card comes from three pieces of work: a new website, SEO and Google Ads, all handled by Lithium. Nathan Boos of Hillsview Building is quoted next to it on his own experience with the team.
Fence“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Morgantown
Campaigns across the state line
An ad budget follows the addresses your crews serve, and a state line can change the market. The links below open PPC pages for Parkersburg and Charleston in West Virginia, Pittsburgh in Pennsylvania and Akron in Ohio, and the West Virginia page lists the rest.
Published price
What PPC management costs a Morgantown business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Morgantown owners
Still curious?
Call (503) 766-5964 or email [email protected].
What does PPC management cost, and what does ad spend add?
Management starts at $500 a month, plus ad spend. The fee follows your budget, the channels in the plan and the landing page work, and you approve it before launch.
When do the first calls come in?
The first calls typically arrive in the opening week, once tracking is live. After that, daily checks through the first 30 days and a weekly review steer budget toward the searches that produce leads.
Who owns the ad account?
You do. The account is opened in your name, and the login, billing history and conversion data stay with you if the relationship ends. Lithium works inside it as the manager.
What contract comes with PPC?
The first term is six months. After that it runs month to month, and 30 days' notice ends it. Ad spend is separate from the management fee and is billed to your own account.
Do you advertise anywhere besides Google?
Sometimes. Microsoft Ads and Meta ads on Facebook and Instagram are managed channels, and we test one when your buyers are easier to reach there than in a Google search.
Free action plan
Get a Morgantown ad plan before you raise the budget
Send the current account, the trades you want more of and what a lead is worth to you. A co-founder will go through the click costs, the radius and the landing pages on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ