GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Mount Pleasant, South Carolina
Mount Pleasant PPC managed against cost per lead.
Lithium builds Mount Pleasant Google Ads campaigns with a landing page per service, from $500 a month in management, plus ad spend.
- Every call tied to its ad
- A page that matches the search
- Spend reviewed against calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why tracking comes first
Mount Pleasant PPC starts with the call, not the click
Mount Pleasant trade clicks are not cheap. A garage door click around Mount Pleasant averaged $118.39, while $46.67 buys a click for “electrician mount pleasant sc” and $53.53 for “plumber mount pleasant sc”. Lithium Marketing runs Google Ads with tracking that ties each call to the search that produced it, so the budget is judged on calls, not visits.
Plumbing is the busiest of these searches: “plumber mount pleasant sc” draws about 480 searches a month, and the calls it produces are the ones tracking has to explain. The account, the landing page and the report all answer the same question: which search produced the call, and which call became a booked job when your team marks it.
Click costs and demand
What the Mount Pleasant clicks cost and what they bring
Cheap clicks are not the point: “landscaping mount pleasant sc” costs $14.89 a click, and “pest control mount pleasant sc” draws 90 searches a month at an average $14.59. The spread is why each trade gets its own budget and landing page, because the same money buys very different numbers of clicks.
Three paid ads showed for “plumber mount pleasant sc” when we checked, which says the trade is already being bid on. The expensive end of the table is where tracking matters most: a click that never becomes a call is money spent for nothing. We watch which search terms produce calls, cut the ones that only produce clicks and move the difference to the services your crews can take this month.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency mount pleasant sc | under 10 | not reported |
| ppc agency mount pleasant sc | under 10 | not reported |
| ppc management mount pleasant sc | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair mount pleasant sc | 50 | $118.39 |
| plumber mount pleasant sc | 480 | $53.53 |
| electrician mount pleasant sc | 70 | $46.67 |
| water damage restoration mount pleasant sc | 20 | $20.26 |
| landscaping mount pleasant sc | 110 | $14.89 |
| pest control mount pleasant sc | 90 | $14.59 |
| hvac repair mount pleasant sc | 20 | $8.70 |
| roofing company mount pleasant sc | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 3 recorded
- Local listing reviews
- 125 to 2,300 Google reviews each
- Directories in the top 10
- Angi, Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber mount pleasant sc”, as Google showed it to a searcher located in Mount Pleasant. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where the money is spent
Target the town, not a circle on a map
Mount Pleasant covers 49.766 square miles of land, with 1,918 people per square mile and water along its edges. A radius around one address reaches places where you do not work, so the campaign targets cities and ZIP codes by name.
The Charleston-North Charleston metro area has 889,263 people, and the customers you want may live outside Mount Pleasant and drive in for work. A city-by-city campaign and a landing page that names the places you cover let you buy those searches without paying for the ones outside your map.
- residents (2025 estimate)
- 95,469
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.9%
- population change, 2020 to 2025
- housing units
- 44,376
- housing units
- of occupied homes owner-occupied
- 73.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 16%
- of homes built before 1980
- median home value
- $748,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Who is bidding against you
Electrical, pest and the bidding each one needs
Charleston County has 93 electrical contractors and 53 pest control companies. The electrical bid is the harder one: the click costs more, so the landing page has to turn a click into a quote request. The pest account has more room to test.
The electrical and pest accounts share one rule: the search term that never produces a call gets cut, and the money moves to the term that does. Roofing has 34 contractors in Charleston County, and “roofing company mount pleasant sc” draws about 10 searches a month, so a roofing test stays small until the numbers justify more. We build negative keyword lists from your call notes, not from a guess, and the report shows what each campaign produced.
County Business Patterns
Trade and home service businesses in Charleston County
Establishments by industry, 2023
- Residential remodelers267
- Landscaping services184
- New home builders181
- Plumbing, heating and air-conditioning contractors151
- Electrical contractors93
- Painting contractors60
- Excavation and site preparation contractors59
- Pest control companies53
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account, week by week
The first thirty days of the account
Tracking goes in before the budget changes, then the campaigns follow the calls and the calendar.
1
Open the account in your name
The Google Ads account belongs to your business, and you keep it, the history and the data if we ever stop working together.
2
Put tracking on every call and form
Every call and form gets a source: the keyword and ad behind it, using GA4, call tracking and conversion tags.
3
Build a landing page per service
Each service you advertise gets a page that answers the search and asks for the job details your team needs.
4
Then move to a weekly review
Search terms and bids get a daily look through the first 30 days, and a weekly review after that, with the call and job numbers setting the changes.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A Gulf Coast glass company
Dixie Glass: Google Ads, site and SEO
The card's numbers come from the work done for Dixie Glass on the Mississippi Gulf Coast: a new site, SEO and the Google Ads account. Chris Martin of Mt. Hood Pro Painting is quoted beside it.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAd targets outside town
Cities you can target from day one
A campaign can carry each nearby city as its own target, with a landing page that names the place and a bid that fits its click costs. Charleston and North Charleston are separate cities from Mount Pleasant, while Savannah, Augusta and Wilmington sit in two other states, so the targeting and the page should name the right one. The final link lists every South Carolina city.
Published price
What PPC management costs a Mount Pleasant business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Mount Pleasant Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for my trade?
There is no single number, because the click cost sets it. A pest control campaign at the low end of the table starts on a smaller budget than a garage door campaign at the high end, and a strong landing page gives each call a better chance to become a lead. The first budget is set before launch and revisited after a month of tracked calls.
Whose name is the Google Ads account in?
The account is opened in your business name, with your billing details, and you keep it, its history and its data if the working relationship ends. That ownership is part of how Lithium sets up every ads account it manages.
How soon do tracked calls show up?
The first calls typically arrive within the first week of a tracked campaign. The first month is for cutting search terms that never convert and moving budget toward the terms that produce calls and leads; after that the account gets a weekly review.
Do you advertise anywhere besides Google?
Two more networks are available: Microsoft Ads and Meta ads on Facebook and Instagram. We add one when the people you want are easier to reach there, or when a Google click in your trade costs more than another channel's test budget. The first network has to show what it returns before a second gets money.
What does the report show after a month?
The report lists calls, leads and cost per lead for each campaign, and your team's notes on which leads booked show where the budget should move next month. Judge it by the work, not the clicks.
Free action plan
Review your ad account with a co-founder, free
Bring the account, the services you advertise and the value of one booked job. On a short video call, a co-founder will go through the search terms with you and point to the ones to cut.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ