Google Ads for Mount Vernon with the account in your name and the clicks priced by trade.

Start with enough to buy the searches that matter, not with a number picked in advance. The click prices above show why: the same money buys more plumbing searches than pest control searches. The report shows calls, leads and cost per lead, and the spend follows what those numbers say.

Initial results typically show within the first week, once tracking is live and the landing page matches the ad. A new account needs a little longer to learn which searches produce calls, and the first month is where the negatives and the bids get set. No account can promise a call count.

The engagement begins with a six-month term. After it, the agreement continues month to month, and you can end it with 30 days’ notice. The Google Ads account itself is yours from the first day, so the campaigns, the history and the conversion data stay with you whatever you decide later.

Sometimes, and only where the customer is. Google Ads comes first for a trade search, and Microsoft Ads can add a smaller stream of the same intent. Meta and LinkedIn are worth testing for project work, like a remodel or a commercial fit-out, where the customer researches for weeks before calling. The report separates the channels.

The report shows calls, leads and cost per lead, and staff confirm which of those calls turned into estimates and work. That conversation decides where next month’s budget goes.