SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Murfreesboro, Tennessee
Murfreesboro PPC that starts with click costs.
In Murfreesboro, a click on “garage door repair murfreesboro” averages $43.94, so PPC starts with the numbers and a plan to track every call.
- Calls tracked to the keyword
- One landing page per job
- Search terms checked weekly
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Murfreesboro PPC, without guesswork
What a Murfreesboro ad budget has to answer
Google Ads puts a Murfreesboro contractor in front of the search, and the bill arrives whether or not the call becomes a job. Lithium Marketing runs the account around that fact: a landing page for each kind of work, call tracking on every ad and a monthly report in calls, leads and cost per lead.
Trade clicks in Murfreesboro are not priced alike. “Landscaping murfreesboro” averages $16.52 a click and “hvac repair murfreesboro” averages $42.61, and the same budget buys a different number of chances in each trade. That gap is why the plan starts with the work you want, not the budget total.
Click costs in Murfreesboro
What each Murfreesboro trade pays per click
“Roofing company murfreesboro” draws 880 searches a month at an average of $35.48 a click. “Pest control murfreesboro” draws 720 at $30.13. Both have enough search volume to test a campaign, and both need a landing page that names the job, not the company.
“Plumber murfreesboro” showed no paid ads when we checked, with the Map Pack on top. Ad slots move with the hour and the budget, so the account is judged on the calls it produces, not on one look at the page.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency murfreesboro | under 10 | not reported |
| ppc agency murfreesboro | under 10 | not reported |
| ppc management murfreesboro | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair murfreesboro | 590 | $43.94 |
| hvac repair murfreesboro | 50 | $42.61 |
| roofing company murfreesboro | 880 | $35.48 |
| pest control murfreesboro | 720 | $30.13 |
| electrician murfreesboro | 260 | $28.35 |
| plumber murfreesboro | 1,000 | $27.48 |
| landscaping murfreesboro | 390 | $16.52 |
| water damage restoration murfreesboro | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 27 to 2,100 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber murfreesboro”, as Google showed it to a searcher located in Murfreesboro. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Murfreesboro market
Set the map before you set the bid
Murfreesboro covers about 65 square miles, and Rutherford County's 386,352 people spread well beyond the city line. A city campaign and a county campaign reach different addresses, and the county one will spend on searches from towns where you may not send a truck. Choose the geography first, then let the bids follow.
If your own call history shows a busy stretch inside the wet season, which runs from February through July, the budget should peak in those weeks. The account can follow your calendar; it cannot promise the weather.
- residents (2025 estimate)
- 171,178
- residents (2025 estimate)
- population change, 2020 to 2025
- +12%
- population change, 2020 to 2025
- housing units
- 66,400
- housing units
- of occupied homes owner-occupied
- 52.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.4%
- of homes built before 1980
- median home value
- $402,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Rutherford County
Which trades in the county carry the budget
Roofing and electrical are different sizes of field in Rutherford County: 22 roofing contractors and 69 electrical contractors. Those counts say how many nearby firms a customer could call instead, and paid search competes for the space above the organic results while the bid sets how often the ad shows.
Search volume can carry a trade on its own. “Garage door repair murfreesboro” draws 590 searches a month, and the volume and click price are what to check before adding a campaign.
County Business Patterns
Trade and home service businesses in Rutherford County
Establishments by industry, 2023
- Landscaping services105
- Residential remodelers99
- Plumbing, heating and air-conditioning contractors90
- Electrical contractors69
- New home builders58
- Excavation and site preparation contractors37
- Roofing contractors22
- Painting contractors22
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the Murfreesboro account gets built
Tracking goes in before the budget moves, and the first 30 days are tuned daily.
1
Measure before spending
Call tracking, GA4 and conversion tags go in first, so the first month shows which searches produced calls.
2
Give each job its own page
A repair, an install and an emergency each get a landing page that names the job and the next step, not one page for everything.
3
Drop the searches that never call
We read the search terms report, remove queries that waste spend and add the negative keywords that keep them out.
4
Keep tuning after the first month
We tune bids and search terms every day for the first month, then once a week after that, paced to your busy months.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a combined account
A septic company's website, SEO and Google Ads
Byers Septic Service hired Lithium for a website, SEO and Google Ads. The result is on the card, and the quote on the right belongs to Kevin Atiyeh, whose Atiyeh Bros works in carpet and rug.
Septic“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Murfreesboro
Campaigns beyond the city line
The cities around Murfreesboro can share one campaign or get bids of their own; their PPC pages sit below, and the out-of-state pills name their state. The Tennessee page lists the rest.
Published price
What Murfreesboro PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Murfreesboro owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Murfreesboro business budget for ad spend?
Start with what a booked job is worth and what a click costs in your trade, then set a monthly figure you can hold for 60 to 90 days. The management fee is separate from ad spend, so the budget you approve is the money Google receives.
What should we expect in the first weeks of a campaign?
Initial results usually show within the first week, and the account is tuned daily for the first 30 days. Judging the campaign takes longer, because a lead has to turn into a quoted job before the cost per lead means anything.
What does PPC management cost?
Management starts at $500 a month, plus ad spend. What you pay depends on how much ad spend we manage, which channels run and how much landing page work the account needs. We agree the fee before launch.
Which searches should we exclude?
The ones that never turn into a quote: a homeowner looking for a part, a do-it-yourself question, a job in a town you do not serve. We read the search terms report every week and add negative keywords, so the budget stays on the searches that fit your work.
Do we need a new website before we run ads?
Not always, but the landing page matters more than the rest of the site. If the page a click lands on is slow or vague, the fix comes before more budget. When the page is the problem, the landing page work is part of the management fee, agreed before launch.
Free action plan
Get a Murfreesboro budget built from your click costs
Tell us which jobs you want and the months you can staff. A co-founder will take the click prices above and turn them into a starting budget on a short video call, with the first test named.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ