PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Naperville, Illinois
Naperville PPC services built around your cost per lead.
In Naperville, one garage door click costs $46.05, so the call gets measured before the ad budget grows.
- Every call tagged to its ad
- Each service gets its own page
- Budget moved by cost per lead
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Tracking before traffic
What to fix before the Naperville budget grows
The first job of a Naperville campaign is to find out what a call costs. A garage door click in Naperville averages $46.05, and the call it buys can still go to voicemail. Lithium Marketing sets up Google Ads so every call and form is tied to the search that produced it, then builds the landing page around one job. Ads run on a published management fee, separate from the ad spend.
DuPage County has 388 plumbing, heating and air-conditioning contractors. A caller with a burst pipe can try the next number before your voicemail ends. That is why the campaign starts with the calls you already miss, not with a bigger budget.
Click costs in Naperville
What Naperville clicks cost by trade
“Pest control naperville” averages $21.56 a click, and “water damage restoration naperville” averages $19.76. Neither click is small, and the missed call is the expensive part. The landing page has to answer the urgent question in the first screen.
When we checked “plumber naperville”, Google showed no paid ads. That was one results page, checked once. A campaign still needs a Google Business Profile that matches the service, because the map and the ad compete for the same thumb.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency naperville | under 10 | not reported |
| ppc agency naperville | under 10 | not reported |
| ppc management naperville | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair naperville | 720 | $46.05 |
| plumber naperville | 1,000 | $34.13 |
| electrician naperville | 1,000 | $22.51 |
| pest control naperville | 320 | $21.56 |
| water damage restoration naperville | 40 | $19.76 |
| hvac repair naperville | 260 | $16.38 |
| roofing company naperville | 880 | $12.95 |
| landscaping naperville | 720 | $8.94 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 77 to 417 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber naperville”, as Google showed it to a searcher located in Naperville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Naperville market
Season, weather and the ad calendar
Naperville's year splits along trade lines. Cold, snowy winters can fill a heating company's line, and hot summers can do the same for cooling. If a landscaper's busy weeks sit between them, that service gets its own window. A flat budget rarely fits, so the campaign gets a start and stop date per service.
A Naperville campaign does not have to cover the whole city on day one. Set it by ZIP code, start with the parts where your crews already work and add a city when the cost per lead holds. The map and the ads should cover the same ground.
- residents (2025 estimate)
- 153,114
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 57,135
- housing units
- of occupied homes owner-occupied
- 74.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 25.8%
- of homes built before 1980
- median home value
- $540,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in DuPage County
Which Naperville trades can carry a campaign
Start with the trades where one booked job pays for the click. Roof repair, water damage and pest treatment fit. A roofer at $12.95 a click in Naperville can aim at a narrow set of repair searches, and “roofing company naperville” still draws 880 a month. DuPage County has 105 roofing contractors, and a narrow repair search gives the ad a tighter match.
Landscaping is a different buy. DuPage County has 399 landscaping services, and the work can be seasonal, so the offer has to carry a property type and the budget has to arrive before the busy weeks. A landscaper at $8.94 a click in Naperville has room to test one property type before the season starts.
County Business Patterns
Trade and home service businesses in DuPage County
Establishments by industry, 2023
- Residential remodelers682
- Landscaping services399
- Plumbing, heating and air-conditioning contractors388
- Electrical contractors288
- Painting contractors190
- New home builders175
- Roofing contractors105
- Excavation and site preparation contractors71
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How the first month is spent
The first month has one job: find the cost of a call before you buy more of them.
1
Read the current account
Keep the campaigns that already produce calls and write down the search terms that spend money without a call.
2
Tag every call at the source
Every call and form gets a source: the keyword, the ad and the campaign that produced it, logged in GA4 and the call tracker.
3
Build one page per job
Each service gets a landing page with the offer, the service area and the phone number in the first screen.
4
Move money on the numbers
Bids and search terms change daily for 30 days, then weekly, using the cost per lead the account shows.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The plumbing program behind the card
The full program behind a plumber's ad results
Google Ads alone did not produce the numbers on the card. The SEO and the website in that program were Lithium's work as well, for Sarkinen Plumbing, a Portland-area plumber, so the result reflects all three. The quote beside the card comes from Kevin Atiyeh at Atiyeh Bros, a carpet and rug firm.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Naperville
Where a Naperville campaign can run
A Naperville campaign can reach Aurora, Joliet, Elgin, Chicago and Rockford. Bids can be set for each city, so a crew that only covers two of them does not pay for the other three. The Kenosha page belongs to Wisconsin; the Illinois page collects that state's cities.
Published price
What Google Ads costs a Naperville business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you raise the Naperville ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How do we set a starting budget for one Naperville service?
Set the budget from the cost of a call, not a monthly target. A garage door click at $46.05 and a landscaping click at $8.94 do not buy the same number of calls, and a booked job has to cover the difference. Start with enough to test one service for a month, then raise it when the calls turn into booked work.
What should the first 30 days of a campaign show?
Calls usually begin in the first week after tracking and campaigns go live. The first 30 days are for cleaning up: remove search terms that never convert and put the money behind the ones that do. Management starts at $500 a month, plus ad spend, and the fee scales with ad spend, channels and landing pages.
Is there a minimum term for Google Ads work?
The usual agreement starts at six months and then rolls on 30 days' notice. That is the only committed term; a single campaign can be tested inside it. Your management fee and ad spend are quoted as two separate figures before the account opens, so you can see the full monthly cost.
When does a second ad channel make sense?
A second channel can help when a trade's Google clicks run high or when the customer spends time on Facebook or Instagram. Lithium manages Microsoft Ads and Meta ads as well as Google Ads, and we add one only after tracking shows what the first channel returns. The decision follows cost per lead, not a package.
How does a booked job get traced back to its ad?
The report follows each call and form back to its keyword and ad, so a campaign's cost per lead is visible without guesswork. If your crew marks the leads that turned into jobs, the report connects each one back to its campaign. That is the view to use when you decide where next month's budget goes.
Free action plan
Test one Naperville service before the budget grows
Send the service you want to fill first, the months that matter and the value of a booked job. A co-founder will check what your clicks cost, look at the landing page and set a first-month test on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ