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Google Ads in Nashville

PPC for Nashville service businesses that turns ad spend into calls.

We run Google Ads for your business in Nashville as a separate campaign per job type, with management from $500 a month plus ad spend.

  • Landing pages that match each ad
  • Every call tied to its keyword
  • Bids set by your trade’s click cost
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Click prices in Nashville

What Nashville clicks cost, and where to spend first

Lithium Marketing builds Nashville Google Ads campaigns around the job you want booked, with a matching landing page and call tracking. An average click on “water damage restoration nashville” costs $57.48, the highest price among the trade searches in the table below. At that price, a restoration ad needs to lead directly to the service advertised, with the phone number easy to find.

Pest control and garage door repair aren’t far behind, at $37.32 and $36.11 a click on average. A pest control or garage door company should have its negative keywords and a landing page for each service in place before spending at those prices, so the budget goes to searches that turn into calls.

Weather and the ad calendar

Check your busiest months before setting Nashville ad spend

Rain in Nashville is typically heavier from February through July, and August through October are the driest months on average. If your records show more leak or drainage calls during wetter months, reserve budget for those jobs. Exterior work may need a different schedule; we ask when you can book it and compare that with past leads before changing spend.

Donelson’s climate includes a growing season of eight months or more. If your landscaping work runs through that season, campaigns can follow the services you sell at each stage. Your booked jobs and remaining crew capacity decide when to increase ads.

residents (2025 estimate)
721,074
residents (2025 estimate)
population change, 2020 to 2025
+4.6%
population change, 2020 to 2025
housing units
344,794
housing units
of occupied homes owner-occupied
52.4%
of occupied homes owner-occupied
of homes built before 1980
40.8%
of homes built before 1980
median home value
$413,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Bidding by trade

How each Nashville trade should bid

Davidson County’s biggest repair field is plumbing, heating and air-conditioning, with 196 contractors. With that many companies in one field, your ad has to say something a competitor’s doesn’t: the exact job, the parts of Nashville you cover and a reason to call you today.

Roofing contractors are fewer, 53 in the county, and a roofing click averages $25.06. A roofer’s account works best when repair and replacement run as separate campaigns, since the two jobs are worth very different amounts and deserve different bids.

County Business Patterns

Trade and home service businesses in Davidson County

Establishments by industry, 2023

  • Residential remodelers
    204
  • Plumbing, heating and air-conditioning contractors
    196
  • Landscaping services
    176
  • Electrical contractors
    173
  • New home builders
    136
  • Excavation and site preparation contractors
    63
  • Roofing contractors
    53
  • Painting contractors
    48

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Your first 30 days

Your Nashville campaigns, step by step

Tracking comes first, then campaigns built by job, then steady tuning.

1

Review the current account

If you already run ads, we keep what books work and pull the search terms that have been spending without producing calls.

2

Tracked numbers before budget

Before any budget moves, a tracked phone number goes on every ad and landing page so the report can name the search behind each lead.

3

Ads and pages for each job

Each kind of work you want more of, such as a water heater swap or a roof repair, gets ads written for it and a page that answers that search.

4

Adjust bids on a set rhythm

Bids and search terms get adjusted every day through the first 30 days, then weekly, and the monthly report shows calls, leads and cost per lead.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof from a fence company

F&W Fence Co. paired Google Ads with SEO and a new website

F&W Fence Co. is a fence company, and its card reflects Google Ads running alongside SEO and a new website, all from Lithium. Chris Martin of Mt. Hood Pro Painting talks about what has happened to his phone since he started with Lithium.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Campaigns beyond Nashville

Separate budgets for the cities around Nashville

If you take jobs in Murfreesboro or Clarksville, each can run as its own campaign with its own budget, so a slow week in one doesn’t drain the other. The links below open the PPC page for each nearby city, Bowling Green and Owensboro in Kentucky and Huntsville in Alabama among them, with the full Tennessee list at the end.

Published price

What Nashville PPC costs each month

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Nashville PPC: spend, terms and tracking

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What ad budget makes sense for a Nashville trade?

Typical accounts spend $2,000 to $5,000 a month on clicks, with the management fee on top. A starting budget depends on your trade’s click price, what a booked job earns and the work your crews can take. Pest control’s higher click cost calls for a closer look at the landing page before increasing spend; cheaper landscaping clicks still need to become paid work.

What are the terms on a Nashville Google Ads account?

The usual agreement runs for six months, then renews monthly with 30 days’ notice to cancel. Before signing, you get a proposal separating the advertising budget from the fee for running the account. It also identifies the campaigns and landing pages included, so you can review the full cost.

How quickly will a new Nashville campaign show results?

Initial results typically show up within the first week, once tracking is live. Expect the first month to be about learning which searches turn into calls at your price; along the way we prune whatever spends without converting and shift budget toward what produces calls.

Should I run Google Ads if I already show in the Map Pack?

They do different jobs. The Map Pack depends on your Google profile and where the searcher is, so it can miss parts of Nashville you want work from; ads let you reach those areas and push the services you are short on. If the map already brings enough of one job, we keep ad money off it.

Can you run Facebook and Instagram ads too?

Yes. Facebook and Instagram ads through Meta, plus Microsoft Ads, are part of what Lithium runs. We usually begin on Google, because those searchers are already looking for the job, and test another channel once tracking shows what a Google call costs you.

Free action plan

Send your account for a free Nashville PPC review

Bring the campaign that spends without booking work, or the service you want to advertise first. Give us your website and current budget; a co-founder will use a short video call to explain the landing page, tracking and campaign changes to consider before spending more.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan