FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Google Ads in Nashville
We run Google Ads for your business in Nashville as a separate campaign per job type, with management from $500 a month plus ad spend.

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Businesses
we’ve worked with
Businesses we’ve worked with
Click prices in Nashville
Lithium Marketing builds Nashville Google Ads campaigns around the job you want booked, with a matching landing page and call tracking. An average click on “water damage restoration nashville” costs $57.48, the highest price among the trade searches in the table below. At that price, a restoration ad needs to lead directly to the service advertised, with the phone number easy to find.
Pest control and garage door repair aren’t far behind, at $37.32 and $36.11 a click on average. A pest control or garage door company should have its negative keywords and a landing page for each service in place before spending at those prices, so the budget goes to searches that turn into calls.
The Nashville results page
Google showed no standard ads for “plumber nashville” when we checked, and its Local Services listings held the top of the page. Before setting a search campaign’s budget, we inspect the available keywords and your account history. The campaign then gets judged on its tracked leads, with spending adjusted as the results come in.
Other trades are cheaper to test. “Electrician nashville” averages $16.00 a click and “landscaping nashville” $10.55, so an electrician or landscaper can run a modest campaign for a month and see a cost per lead from real calls before deciding how far to push it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency nashville | 30 | not reported |
| ppc agency nashville | 10 | not reported |
| ppc management nashville | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration nashville | 590 | $57.48 |
| pest control nashville | 1,000 | $37.32 |
| garage door repair nashville | 880 | $36.11 |
| plumber nashville | 2,900 | $33.56 |
| roofing company nashville | 1,300 | $25.06 |
| hvac repair nashville | 210 | $17.50 |
| electrician nashville | 1,300 | $16.00 |
| landscaping nashville | 1,000 | $10.55 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber nashville”, as Google showed it to a searcher located in Nashville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and the ad calendar
Rain in Nashville is typically heavier from February through July, and August through October are the driest months on average. If your records show more leak or drainage calls during wetter months, reserve budget for those jobs. Exterior work may need a different schedule; we ask when you can book it and compare that with past leads before changing spend.
Donelson’s climate includes a growing season of eight months or more. If your landscaping work runs through that season, campaigns can follow the services you sell at each stage. Your booked jobs and remaining crew capacity decide when to increase ads.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Davidson County’s biggest repair field is plumbing, heating and air-conditioning, with 196 contractors. With that many companies in one field, your ad has to say something a competitor’s doesn’t: the exact job, the parts of Nashville you cover and a reason to call you today.
Roofing contractors are fewer, 53 in the county, and a roofing click averages $25.06. A roofer’s account works best when repair and replacement run as separate campaigns, since the two jobs are worth very different amounts and deserve different bids.
County Business Patterns
Trade and home service businesses in Davidson County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first 30 days
Tracking comes first, then campaigns built by job, then steady tuning.
If you already run ads, we keep what books work and pull the search terms that have been spending without producing calls.
Before any budget moves, a tracked phone number goes on every ad and landing page so the report can name the search behind each lead.
Each kind of work you want more of, such as a water heater swap or a roof repair, gets ads written for it and a page that answers that search.
Bids and search terms get adjusted every day through the first 30 days, then weekly, and the monthly report shows calls, leads and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof from a fence company
F&W Fence Co. is a fence company, and its card reflects Google Ads running alongside SEO and a new website, all from Lithium. Chris Martin of Mt. Hood Pro Painting talks about what has happened to his phone since he started with Lithium.
Fence4Xmore ranking keywords
190 to 745 keywords
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingCampaigns beyond Nashville
If you take jobs in Murfreesboro or Clarksville, each can run as its own campaign with its own budget, so a slow week in one doesn’t drain the other. The links below open the PPC page for each nearby city, Bowling Green and Owensboro in Kentucky and Huntsville in Alabama among them, with the full Tennessee list at the end.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Typical accounts spend $2,000 to $5,000 a month on clicks, with the management fee on top. A starting budget depends on your trade’s click price, what a booked job earns and the work your crews can take. Pest control’s higher click cost calls for a closer look at the landing page before increasing spend; cheaper landscaping clicks still need to become paid work.
The usual agreement runs for six months, then renews monthly with 30 days’ notice to cancel. Before signing, you get a proposal separating the advertising budget from the fee for running the account. It also identifies the campaigns and landing pages included, so you can review the full cost.
Initial results typically show up within the first week, once tracking is live. Expect the first month to be about learning which searches turn into calls at your price; along the way we prune whatever spends without converting and shift budget toward what produces calls.
They do different jobs. The Map Pack depends on your Google profile and where the searcher is, so it can miss parts of Nashville you want work from; ads let you reach those areas and push the services you are short on. If the map already brings enough of one job, we keep ad money off it.
Yes. Facebook and Instagram ads through Meta, plus Microsoft Ads, are part of what Lithium runs. We usually begin on Google, because those searchers are already looking for the job, and test another channel once tracking shows what a Google call costs you.
Free action plan
Bring the campaign that spends without booking work, or the service you want to advertise first. Give us your website and current budget; a co-founder will use a short video call to explain the landing page, tracking and campaign changes to consider before spending more.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ