GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in New Haven, Connecticut
Google Ads for New Haven service businesses, measured in cost per lead.
An average click on “pest control new haven” costs $35.64, so a New Haven campaign only pays when every call is tied to its keyword.
- Every ad call traced to its search
- One page per advertised job
- Budget moved to the trades that book
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in New Haven
How New Haven click prices shape the budget
Paid search in New Haven is priced by the trade, not by the city: “electrician new haven” averages $14.78 a click and “landscaping new haven” averages $1.91. That spread shapes every New Haven campaign Lithium Marketing runs: the budget goes to the trades where a booked job covers the click and moves away from the ones where it does not.
Tracking comes before the first dollar. Every call and form gets tied to its keyword, ad and landing page, so the monthly report can show calls, leads and cost per lead. Without that link, one click looks the same as any other on the invoice.
Click costs in New Haven
What New Haven clicks cost, trade by trade
The trade table below pairs each New Haven trade search with its click price and monthly volume. “Garage door repair new haven” runs $7.29 a click on 110 searches a month, and “hvac repair new haven” runs $21.77 on 10. The two numbers together decide whether a trade is worth advertising at all.
The click is only the first cost. A campaign that sends every job to the home page wastes the click on a visitor who cannot find the service they searched for, so each ad gets a page of its own. The search terms report then shows which of those pages earned the call.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency new haven | under 10 | not reported |
| ppc agency new haven | under 10 | not reported |
| ppc management new haven | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control new haven | 210 | $35.64 |
| plumber new haven | 390 | $32.36 |
| hvac repair new haven | 10 | $21.77 |
| electrician new haven | 70 | $14.78 |
| garage door repair new haven | 110 | $7.29 |
| landscaping new haven | 70 | $1.91 |
| roofing company new haven | 10 | not reported |
| water damage restoration new haven | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 32 to 1,400 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber new haven”, as Google showed it to a searcher located in New Haven. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The New Haven market
Budget the year around the work you can take
Only 5.7% of New Haven’s homes went up in 2010 or later. If your work is repair and replacement on older houses, those calls can arrive all year, and a steady monthly budget fits better than one seasonal push.
New Haven’s 60,333 housing units sit on 18.69 square miles of land, so a campaign can cover the whole city without much waste. Set the radius and the town list from the jobs you take, then read the search terms report for clicks from places you do not serve.
- residents (2025 estimate)
- 138,774
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 60,333
- housing units
- of occupied homes owner-occupied
- 28.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 77.6%
- of homes built before 1980
- median home value
- $287,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the region
Roofing and plumbing need different bids
The South Central Connecticut Planning Region has 29 roofing contractors. A roofing page that names the repair and the towns served does more for a small budget than a broad campaign that chases every search.
Plumbing and HVAC are the crowded end, with 196 plumbing, heating and air-conditioning contractors in the region. There, the win comes from turning off wasted search terms and bidding on the exact jobs you want, not from outspending a company with a bigger budget.
County Business Patterns
Trade and home service businesses in South Central Connecticut Planning Region
Establishments by industry, 2023
- Landscaping services236
- Plumbing, heating and air-conditioning contractors196
- Residential remodelers194
- Electrical contractors179
- Painting contractors75
- Excavation and site preparation contractors65
- New home builders31
- Roofing contractors29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
What happens in the first 30 days on a New Haven account
One job type, one page, one small budget, measured before it grows.
1
Pick the job worth paying for
We start with the service that leaves the widest gap between click price and job value, then build one campaign around it.
2
Build the page it lands on
A page written for that one job, with the service area, the photos and a form short enough to finish on a phone.
3
Buy only the matching searches
Exact phrases first, with negatives for the work you do not take, so the first week of data stays clean.
4
Cut, then reinvest
We read the search terms every day at the start, then weekly, and move the money to whatever produced calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Gulf Coast glass company that ran ads, search and a new site
The measured results on this card belong to Dixie Glass, a glass company on the Mississippi Gulf Coast that has been in business since 1946. Its Google Ads account ran alongside the website and SEO Lithium built for it, so the conversion rate reflects the whole job, not the ads alone. Matt Johnson, from his time running On-Target Landscape, is quoted beside it.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround New Haven
Ad targets for the cities around New Haven
A campaign can target more than the city line. The pills below open the PPC page for Bridgeport, Waterbury, Hartford, Stamford, White Plains and New Rochelle, and each one carries its own click prices and search volumes. White Plains and New Rochelle are in New York, so check the service area before you bid on them.
Published price
What Google Ads costs a New Haven business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should the first month’s budget be?
Start with enough to produce a handful of calls, then decide from real numbers. In a trade where a click costs a few dollars you can test faster than in one that costs tens. Management starts at $500 a month, plus ad spend, and the ad spend itself goes to Google.
What makes a landing page convert?
Speed, one offer and a phone number that never leaves the screen. A page that explains a single job, shows two or three finished examples and asks for an address beats a copy of the home page, because the visitor already told Google which job they want.
Do the ads compete with our SEO?
They can, and we watch for it. When an organic listing already holds the top spot for a phrase, we either skip that phrase in paid or aim the ad at a different job. The monthly report shows both, so you can see which one produced the call.
What happens if the budget runs out early?
A daily cap keeps it from happening by accident, and a day that overspends pauses there, with the next day starting at its own cap. If the demand is real, the answer is a bigger budget or a tighter service area, and we bring you that choice before we spend more.
How do you report the spend?
The report opens with what the month cost: management, ad spend and clicks. Then it ties each call and form to its campaign and job type, so you can see which part of the account produced work. If you mark booked jobs, the same report shows the value of a campaign, not only its click count.
Free action plan
Have us look at where the budget is going
The account, the trades you want and the months that matter most give us the starting point. A co-founder will show which searches are buying calls and which are buying nothing, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ