GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO in Odessa, Texas
SEO for Odessa service businesses that brings in more calls from Google.
Odessa service businesses get service pages, a Google profile and listings built so customers find them and call, and the pages stay yours.
- A page for each job you sell
- A profile built around your services
- A monthly count of calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Odessa SEO, answered
What a map listing can and cannot do for an Odessa business
A search for “plumber odessa” opened with the Map Pack when we checked, and the three listings carried 534, 113 and 212 Google reviews. The listing with 113 reviews sat between two with more, so reviews alone do not set the order. Lithium Marketing builds the profile and the pages behind a service business, then reports what the work produced in calls.
Odessa has about 10 searches a month for “seo odessa”, so a page aimed at that phrase will not fill a calendar. The searches that matter name a trade: “plumber odessa” draws about 1,300 a month, and “pest control odessa” about 720. Each trade you sell needs its own page, its own photos and a clear answer to the question the searcher typed.
The searches worth a page
What Odessa customers type before they call
“Roofing company odessa” draws about 210 searches a month, and an average click on it costs $25.76. That mix says the volume is real enough for a page, and that the paid cost is high enough to make the organic result worth building. A roofer with a page for repairs, one for replacements and one for leaks gives Google three matches where a single page gives it one.
Better Business Bureau, HomeAdvisor and Yelp all appeared in the top 10 when we checked, and Google showed a People also ask box. Your name, phone and services should read the same on those profiles as on your site, and each service page should answer a cost or timing question in a sentence Google can lift into that box.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo odessa | 10 | not reported |
| seo agency odessa | under 10 | not reported |
| seo company odessa | under 10 | not reported |
| seo services odessa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 113 to 534 Google reviews each
- Directories in the top 10
- Better Business Bureau, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber odessa”, as Google showed it to a searcher located in Odessa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Two counties, one city
A city that spills into two counties
Odessa covers 52.045 square miles, and parts of the city sit in Midland County. A business that sets its Google profile service area by county will miss addresses on the far side of the line. Set the area by city and by the ZIP codes you serve, then give the edges of the city their own area pages.
Proximity shapes the map, so one shop cannot cover the whole city in it. The organic results work differently: a page that names the east side, the west side or a nearby town can appear for a search from that part of Odessa, and it shows the customer that your crews already work there. That is where area pages earn their keep.
- residents (2025 estimate)
- 122,707
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.2%
- population change, 2020 to 2025
- housing units
- 49,871
- housing units
- of occupied homes owner-occupied
- 59.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.6%
- of homes built before 1980
- median home value
- $223,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade counts
Crowded trades and thin ones in Ector County
Electrical and plumbing are Ector County’s two biggest trade groups, with 45 electrical contractors and 44 plumbing, heating and air-conditioning contractors. When that many companies can answer the same search, a page that names the exact job, such as a panel upgrade or a water heater swap, gives Google and the customer the closest match.
Ector County has 6 pest control companies. A pest company that gives each treatment its own page aims at a narrower set of searches, and a page for termites and a page for rodents each answer a different customer.
County Business Patterns
Trade and home service businesses in Ector County
Establishments by industry, 2023
- Electrical contractors45
- Plumbing, heating and air-conditioning contractors44
- Excavation and site preparation contractors22
- Residential remodelers17
- New home builders17
- Landscaping services16
- Pest control companies6
- Carpet and upholstery cleaners6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The monthly work
The monthly SEO work, in order
The order is simple: make the site crawlable, fill out the profile, publish the pages, then earn the links.
1
Fix what blocks the crawl
Broken links, duplicate titles, slow templates and pages Google cannot index get cleaned up first, because nothing else works while those are in the way.
2
Rebuild the Google profile
Categories, services, service area and real job photos go in, along with a short request you can text a customer after a finished job.
3
Build a page per job and per area
Repair, replacement and leak pages for each trade you sell, plus pages for the parts of Odessa and the nearby towns where your crews take work.
4
Line up the directory listings
We correct the name, phone and hours on Better Business Bureau, HomeAdvisor and Yelp, then build links to the pages that earn calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
From the Gulf Coast
Dixie Glass: a site, search and Google Ads
Dixie Glass is a glass company on the Mississippi Gulf Coast that has been in business since 1946. The card’s results come from three pieces of Lithium work for the company: the website, the SEO and the Google Ads. Nathan Boos of Hillsview Building gives his own view of working with Lithium.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby cities
SEO for the towns your crews reach
If you take work beyond Odessa, the links below open the same service page for Midland, San Angelo, Lubbock and Abilene. Each carries that city’s search figures, and the Texas page lists the rest of the state.
Published price
What an Odessa SEO retainer runs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Before you hire an SEO company in Odessa
Still curious?
Call (503) 766-5964 or email [email protected].
What does SEO cost for an Odessa business?
The range above covers most local businesses here. Where you land depends on how many pages and links it takes to move you, how many trades you sell and how far across Odessa you want to show. A one-trade company with a sound site sits near the bottom; a multi-trade shop starting from a thin site sits near the top.
How long before the calls increase?
Technical repairs usually show movement inside 30 days. Local and longer searches typically take 60 to 90 days, and revenue tends to compound from month four. The report counts calls from the day tracking goes live, so direction shows early.
Can you promise a Map Pack spot?
The map order is Google’s call. We can build the profile, pages and listings that give it more to work with, and we can show you what moved each month, but nobody can name a position in advance.
Do we need a page for every trade we run?
Yes, when the searches are big enough to deserve one. Drain clearing and water heater replacement are different searches, and a page for each lets Google match them separately. The trade searches quoted above show which ones carry enough demand.
What access do you need from us?
Access to the website, the Google profile and Search Console, plus the services you want more of and the parts of Odessa you cover. Photos from finished jobs help. We write the pages, and you approve each one before it goes live.
Free action plan
Ask for an SEO plan for your Odessa business
Send your site address and the work you want more of. On a short video call, a co-founder will map the profile and page gaps and set the order of work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ