FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Google Ads in Oklahoma City
A PPC agency for Oklahoma City service businesses, measured in cost per lead.
Each Google Ads campaign for your business in Oklahoma City gets its own landing page, and spend moves off search terms that never ring the phone.
- Calls traced to the keyword
- Bids set by trade and month
- Wasted search terms cut
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The costliest clicks
Paying for Oklahoma City clicks without guessing
A Google Ads account from Lithium Marketing is built so each click lands on a page about the exact job and every call traces back to the keyword that produced it. In Oklahoma City that matters most for the two costliest trade searches in the table: “garage door repair oklahoma city”, at an average of $41.22 a click, and “plumber oklahoma city”, at $35.38. At those prices, we want every call tagged to its search before the budget grows.
Lower click prices still need enough searches behind them. “HVAC repair oklahoma city” averages $6.33 a click but draws only about 50 searches a month. If that phrase doesn’t bring enough calls, test AC repair, furnace repair and the suburbs you cover, with each ad group bid by what its calls cost.
The rest of the click table
Reading the Oklahoma City click-cost table
Roofing is the busiest search in the table after plumbing, with about 1,600 searches a month for “roofing company oklahoma city” at an average of $11.32 a click. Roof repair and full replacement are different jobs with different values, so they run as separate ads, and each bid follows what that job is worth to you.
No ads showed on the plumber results page when we checked. Ad slots come and go from one search to the next, so the account is built to run beside your Google Business Profile, catching the searches where ads do show while the profile works the Map Pack.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency oklahoma city | 10 | not reported |
| ppc management oklahoma city | 10 | not reported |
| google ads agency oklahoma city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair oklahoma city | 720 | $41.22 |
| plumber oklahoma city | 2,900 | $35.38 |
| pest control oklahoma city | 720 | $22.76 |
| water damage restoration oklahoma city | 110 | $22.09 |
| electrician oklahoma city | 1,000 | $14.91 |
| roofing company oklahoma city | 1,600 | $11.32 |
| landscaping oklahoma city | 390 | $8.61 |
| hvac repair oklahoma city | 50 | $6.33 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 70 to 2,900 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber oklahoma city”, as Google showed it to a searcher located in Oklahoma City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and the ad budget
When Oklahoma City weather should move your ad budget
Oklahoma City has an active severe weather season from March through June, especially during April and May, and the city is prone to severe hailstorms. If hail brings roof and siding calls to your business in those months, the budget should be ready to rise when a storm hits, with storm repair ads written ahead of time and switched on when the calls start.
Temperatures reach 90 °F on nearly 70 days a year and 100 °F on 10.4 days. If heat sends AC repair calls up during those stretches, cooling campaigns can carry more of the summer budget and hand it to heating work as the weather cools. After a full year, your tracked calls show which months pay.
- residents (2025 estimate)
- 719,849
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 306,366
- housing units
- of occupied homes owner-occupied
- 58.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.2%
- of homes built before 1980
- median home value
- $231,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Roofing and landscaping bids
Two Oklahoma County trades, two ways to bid
There are 121 roofing contractors in Oklahoma County, so a roofing ad has to say plainly which job it’s for. Ads that name roof repair, full replacement or a storm inspection, with negative keywords blocking searches for shingles to buy and jobs you don’t take, keep the spend on calls you want.
“Landscaping oklahoma city” averages $8.61 a click, and Oklahoma County has 237 landscaping services. A landscaper can test lawn care, design and installation separately, giving each service its own ads. Compare the cost of booked work before deciding which campaign gets more money.
County Business Patterns
Trade and home service businesses in Oklahoma County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors307
- Electrical contractors246
- Landscaping services237
- Residential remodelers192
- New home builders146
- Roofing contractors121
- Painting contractors74
- Pest control companies60
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Month one
What happens in your first month of Oklahoma City PPC
Tracking is live before a single bid changes.
1
Review the account you have
If you already run ads, we go through the search terms, match types and landing pages to find spend that never produced a call. New accounts start from a keyword list built around your jobs.
2
Tie each call to its keyword
Call tracking and form tags go in first, so every lead in the report shows the search that produced it.
3
Split campaigns by job
Repair, replacement and maintenance work get separate campaigns and ads, each pointed at a landing page about that job, with negative keywords keeping out searches you don’t want.
4
Adjust every day for a month
For the first 30 days we change bids and cut search terms daily; after that the account gets a weekly review against your seasonal budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads, site and SEO together
F&W Fence Co. ran Google Ads beside a new site and SEO
The F&W Fence Co. report includes Google Ads results from a program that also covered a website build and SEO by Lithium. Read the fence company’s results alongside Matt Johnson’s recommendation, drawn from his time running On-Target Landscape.
Fence“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeNearby PPC pages
Bidding past the Oklahoma City limits
Campaigns can reach past the city line into Edmond and Norman, with each suburb measured separately so budget follows the calls that book profitable work. Their PPC pages below carry local click data, and Tulsa, Broken Arrow, Wichita Falls in Texas and the Oklahoma page round out the list.
Published price
The Oklahoma City PPC fee, and what it covers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Oklahoma City ads
Still curious?
Call (503) 766-5964 or email [email protected].
What’s a sensible starting ad budget?
Typical accounts put $2,000 to $5,000 a month into ad spend, and where you land depends on your trade’s click cost and how many calls your crews can take. Management is separate: from $500 a month, plus ad spend, with the fee rising with spend, the number of channels and any landing pages we build, all agreed before launch.
How quickly will I see results from Google Ads?
Initial results typically arrive during the first week of a campaign. We use the opening month to check which searches produce calls and which leads book work. That gives us a basis for adjusting bids and removing wasted spend; it doesn’t set a deadline for a particular cost per lead.
Do you run Facebook and Instagram ads as well?
We do, along with Microsoft Ads. Google comes first for most trades because the person searching already wants the job done. Facebook and Instagram make sense when you have a service people don’t search for yet, or a seasonal offer to push, and each channel gets its own line in the report.
Can I put more into ads during storm season?
You can, and it works best when the plan is set before the weather turns. We build storm-related ad groups, such as roof repair or water damage, ahead of spring, keep them paused or on a low budget, and raise spend when calls start coming in. Your tracked calls then show whether the extra budget paid off.
What should I have ready before we start?
Bring your service list and an estimate of what a booked job is worth. Mark the jobs you want to advertise and any you don’t take. For an existing Google Ads account, we arrange access by invitation; if you need a new account, it goes in your name.
Free action plan
Get a free look at what your Oklahoma City ads should cost
Tell us your monthly advertising budget and the work your crews can take on. Bring an account report if ads are already running. Your short video call with a co-founder covers which campaigns to fund, what to measure and when the budget should change.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ