SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Olympia, Washington
An SEO company for Olympia businesses that treats the Map Pack as the front door.
Olympia service businesses get profile work, a page for every service they sell, and area pages, with a monthly report in calls.
- Profile work Google can read
- Service pages that answer a search
- Area pages by neighborhood
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The work behind the ranking
Olympia SEO that begins with the listings Google puts first
Olympia service businesses hire Lithium Marketing for local SEO: Google Business Profile work, a page for each service they sell and area pages for the towns around the city. On the “plumber olympia” results we checked, the Map Pack came first, and its three listings carried 2,500, 766 and 2,300 Google reviews between them.
The same results page carried no paid ads when we checked, and Facebook, Nextdoor and Yelp all landed in the top ten, so a customer may see your profile on one of those sites before reaching yours. Local SEO makes those listings agree: one name, one phone number, the same services.
Search in Olympia
The searches that carry an Olympia service business
Searches naming Olympia for SEO work are modest: 90 a month for “seo company olympia” and 40 for “seo olympia”. The demand that pays a contractor's bills sits in the trade phrases, 720 a month for “plumber olympia” and 320 for “roofing company olympia”, and each one needs a page that answers the search.
A page per service beats one page that lists everything. If your business sells water heater replacement, drain cleaning and repiping, three pages let Google match each search to the right offer, and a customer lands on the page that describes the job they typed.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company olympia | 90 | not reported |
| seo olympia | 40 | not reported |
| seo agency olympia | under 10 | not reported |
| seo services olympia | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 766 to 2,500 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber olympia”, as Google showed it to a searcher located in Olympia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Olympia market
Older homes and two neighboring cities
Lacey and Tumwater border Olympia, so a search that names Olympia can be a job in either city. Area pages for those two towns and for the neighborhoods inside Olympia keep that work in your plan, and the Google profile's service area should list the same places in the same words.
The median home in Olympia was built in 1982, and 13.6% of the housing went up in 2010 or later. Older houses carry repair and replacement searches; newer ones carry remodel and addition searches, so each kind of work needs its own page.
- residents (2025 estimate)
- 56,724
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 26,795
- housing units
- of occupied homes owner-occupied
- 49.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.5%
- of homes built before 1980
- median home value
- $486,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Thurston County
Thurston County's trade mix and the pages it asks for
Plumbing, heating and air-conditioning contractors number 76 in Thurston County, and electrical contractors 78. Those counts mean a homeowner has plenty of companies to call, so the profile categories, the service pages and the listings should all point to the same business.
Thurston County lists 9 glass and glazing contractors, so a page for each kind of job (a broken pane, a shower door, a storefront window) gives Google something specific to match.
County Business Patterns
Trade and home service businesses in Thurston County
Establishments by industry, 2023
- Residential remodelers152
- New home builders130
- Landscaping services100
- Electrical contractors78
- Plumbing, heating and air-conditioning contractors76
- Painting contractors64
- Excavation and site preparation contractors52
- Roofing contractors35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the monthly Olympia SEO work covers
The repairs come before the new pages, then the profile, the links and the reporting that shows whether calls followed.
1
Repair what Google reads first
Broken links, crawl errors and slow templates are the first fixes. Technical repairs usually show movement inside the first month, before any new page goes up.
2
Fill in the Google profile
We load your services, service area, hours and photos into the profile and leave you a review request you can send after a job.
3
Write one page per service
One page for each service you want to grow, plus pages for the neighborhoods and nearby towns where the work comes from.
4
Line up listings, then links
Listings on Facebook, Nextdoor and Yelp get the same name, phone and services as your site, and links point at the service pages you want to grow.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
The septic company behind the card
Byers Septic Service is the septic company behind the card. Its website, SEO and Google Ads all came from Lithium, so the numbers reflect that combined work. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, is the quote beside it.
Septic“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Olympia
Where the nearby city pages fit
Six nearby cities have their own SEO page: Seattle, Renton, Kent, Auburn, Federal Way and Tacoma. The Washington page gathers every city after that, and each nearby page carries the search figures for its own place.
Published price
What Olympia SEO costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Olympia SEO questions, before you sign
Still curious?
Call (503) 766-5964 or email [email protected].
What moves a retainer within the published range?
Three things: how many services need their own pages, how far your service area reaches past the city line, and how much profile work is already done. A one-location trade with a clean site sits near the low end; a company with several service lines and a thin profile sits higher.
How long before the calls pick up?
Expect the first movement from technical repairs inside a month. Pages aimed at neighborhood and long-tail searches usually need 60 to 90 days to settle, and revenue tends to compound from month four. The monthly report tracks calls the whole time, so you are not waiting on a ranking chart to know whether the phone is working.
Who owns the site and the Google profile?
Everything stays in your name: the domain, the hosting, the WordPress install, the content and the Google Business Profile itself. Lithium works inside those accounts, so changing agencies never takes the site or the profile with it.
Will this put us in the top three of the Map Pack?
Google chooses the order, and no agency can guarantee a spot. We build the parts that influence it: a complete profile, matching categories, a page for each service, steady review requests and listings that agree. The report then shows movement and calls.
What access do you need to start?
The Google Business Profile, Search Console and your domain registrar, a list of the services you want more of, and the towns your crews drive to. We write the pages; you review them before they go live.
Free action plan
See where your business shows up in Olympia searches
Name the services that should bring more calls and paste your site address. A co-founder will walk the profile, the service pages and the listings with you on a short video call and point to the first repair.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ