Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Overland Park, Kansas
PPC for Overland Park service businesses, built around cost per lead.
Overland Park service businesses get Google Ads that track each call to its keyword, a landing page per job and a monthly cost per lead.
- Call tracking on the site and ads
- Landing pages for your main jobs
- Budget moved to booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
What a PPC budget buys an Overland Park service business
When we checked “plumber overland park”, no paid ads showed at all. That can change from one hour to the next. Lithium Marketing runs a campaign beside the local and organic work, ties every call to its keyword and reports calls, leads and cost per lead.
The average click on “garage door repair overland park” costs $101.79, while an Overland Park plumbing click runs $40.41. At those prices the account has to know which keyword produced each call, so tracking goes in before the budget grows.
The click costs
What clicks cost across Overland Park trades
The trade table shows a wide spread: an Overland Park pest control click costs $34.80 and a roofing click costs $16.72. The cheapest click is not automatically the best buy, because a booked roofing job and a booked pest treatment are worth different amounts to the business that does the work.
Searches naming Overland Park for PPC total 30 a month. That is agency-shopping demand, not demand for the work your crews do. The campaign budget belongs on the trade searches in the table, where a person is looking for the work.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency overland park | 10 | not reported |
| ppc agency overland park | 10 | not reported |
| ppc management overland park | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair overland park | 720 | $101.79 |
| plumber overland park | 880 | $40.41 |
| pest control overland park | 480 | $34.80 |
| electrician overland park | 390 | $27.69 |
| roofing company overland park | 170 | $16.72 |
| hvac repair overland park | 30 | $11.18 |
| landscaping overland park | 260 | $8.47 |
| water damage restoration overland park | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 11 to 429 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber overland park”, as Google showed it to a searcher located in Overland Park. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The calendar
Why an Overland Park ad budget should follow the seasons
Overland Park lies in the transition zone between a humid subtropical climate and a humid continental climate, with hot, humid summers and cold, dry winters. If your calls bunch up in a hot week or a cold week, the budget should be ready for those weeks and flat the rest of the year.
A roofer, painter or HVAC company can set the campaign around the weeks that bring the work, then check the call log before moving the budget. The account follows your calendar, not a template.
- residents (2025 estimate)
- 203,677
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.3%
- population change, 2020 to 2025
- housing units
- 89,079
- housing units
- of occupied homes owner-occupied
- 60.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.5%
- of homes built before 1980
- median home value
- $413,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades carry the county
Roofing and pest control are smaller fields with real search demand
Johnson County has 60 roofing contractors and 44 pest control companies. Both trades show demand in the table: “roofing company overland park” draws 170 searches a month and “pest control overland park” draws 480.
Johnson County’s landscaping services number 255, and they sell project work, so their campaigns are judged on booked estimates, not same-day calls. A landscaping click is the cheapest in the table, which lets a small budget test the channel before the budget grows.
County Business Patterns
Trade and home service businesses in Johnson County
Establishments by industry, 2023
- Residential remodelers315
- Landscaping services255
- Plumbing, heating and air-conditioning contractors181
- Electrical contractors150
- New home builders130
- Painting contractors110
- Roofing contractors60
- Pest control companies44
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account setup
How the first month of an Overland Park Google Ads account runs
The call data comes first, then the budget follows it.
1
Start with the existing account
The live account gets a full read: the campaigns that produce calls stay, and the search terms that burn budget get listed for removal.
2
Put a number on every call
Each call gets a tracking number and each form a conversion tag, so the keyword and ad behind it are recorded.
3
Give each job its own page
Pick the jobs your crews want more of, and each one gets a campaign, a landing page and its own budget.
4
Set the review rhythm
The first 30 days get daily attention on bids and search terms; after that the checks move to a weekly rhythm, judged by the calls each campaign produced.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A garden center case
Google Ads beside SEO and a new site for Drake’s 7 Dees
The card covers three pieces of work for one client: a site rebuild, SEO and Google Ads. Paid search sat beside the other two, and the client was Drake’s 7 Dees, a garden center. Owner Drake Snodgrass is quoted next to it.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesWhere the ads can run
The metro cities an Overland Park campaign can reach
The metro reaches into Missouri, so the campaign can run on both sides of the line. Olathe, Kansas City, Kansas and Topeka are Kansas targets; Lee’s Summit, Independence and Kansas City, Missouri are Missouri targets. Each link below opens that city’s PPC page, and the Kansas page lists the rest.
Published price
What PPC management costs an Overland Park business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What to ask before you fund a Google Ads account
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first month’s budget go?
Work backward from what a booked job is worth. If a garage door install pays well, the account can support a higher cost per call than a drain cleaning job. The opening budget gets set with you, then revised when the first real cost per call lands.
How quickly can a campaign produce calls?
Tracking is running before the first ad goes live, so the opening week usually produces the first calls. From there, non-converting search terms get cut and the budget moves toward the work that books, which lets cost per lead settle.
Are we locked into a long agreement?
Plan on a six-month first term. Once that ends, the agreement rolls month to month and either side can stop it with 30 days’ notice. Ad spend, channels and landing pages set the fee, and you approve that figure before launch.
Do you run ads anywhere besides Google?
Google is the first channel for most trades, but it is not the only place a call can start. Meta ads on Facebook and Instagram and Microsoft Ads are managed when your customers use them, and the decision comes from cost per call, not habit.
What does the monthly report connect?
Every campaign carries calls, leads and cost per lead, with the keyword and ad behind each call on record. Mark the leads that became jobs and the report can trace a campaign from the click to the work, which shows where the next dollar belongs.
Free action plan
Get a free Google Ads review for your Overland Park business
Start with the trade, the months that fill your crews’ calendar and the value of one booked job. On a short video call, a co-founder puts those beside the click cost in your market and sets the opening budget with you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ