FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Palm Bay, Florida
PPC management for Palm Bay businesses, with every call traced to the search behind it.
Palm Bay clicks run as high as $75.43, so your Google Ads account gets tracking from the first click and a report on the jobs booked.
- Calls matched to the keyword
- Ad groups split by job type
- Budgets moved to your best weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click buys
What Google Ads costs in Palm Bay
An average click on “garage door repair palm bay” costs $75.43, so a Google Ads budget here is spent a few clicks at a time. Lithium Marketing runs Google Ads for Palm Bay service businesses with call tracking from the first click, so every call can be traced to the keyword and the ad that produced it.
The results page backs that up. When we checked “plumber palm bay”, four paid ads sat above the map results and no AI Overview appeared, so the paid slots above the map are worth winning. The account should know which ad produced each call before the second month's budget is set.
Click prices by trade
What a Palm Bay click costs, trade by trade
“Roofing company palm bay” averages $45.77 a click and “pest control palm bay” $38.31, so a roof replacement or a pest job is expensive to buy. The landing page for those searches should lead with the phone number, the hours and the areas covered, not a company history.
The cheap end of the table is where a small budget starts: “electrical palm bay” averages $17.26 a click and “landscaping palm bay” $17.29, so an electrician or a landscaper can test a few campaigns without a large spend. The full table lists the rest, including the trades Google reports no price for.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency palm bay | under 10 | not reported |
| ppc agency palm bay | under 10 | not reported |
| ppc management palm bay | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair palm bay | 140 | $75.43 |
| roofing company palm bay | 140 | $45.77 |
| plumber palm bay | 590 | $41.99 |
| pest control palm bay | 320 | $38.31 |
| landscaping palm bay | 210 | $17.29 |
| electrician palm bay | 210 | $17.26 |
| hvac repair palm bay | 10 | not reported |
| water damage restoration palm bay | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 10 to 1,700 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber palm bay”, as Google showed it to a searcher located in Palm Bay. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Palm Bay market
Pacing ad spend around a Florida year
Palm Bay summers are hot and humid and the winters are generally mild. If air-conditioning or pest calls cluster in the hot months, the budget should be heaviest then, with a smaller base running the rest of the year; if your calls hold steady, a flat budget is the place to start.
The other half of pacing is response. A paid call that rings out is a click you paid for and a job you did not get, so the account, the landing page and the phone are set up before spend goes up.
- residents (2025 estimate)
- 148,092
- residents (2025 estimate)
- population change, 2020 to 2025
- +23.7%
- population change, 2020 to 2025
- housing units
- 50,147
- housing units
- of occupied homes owner-occupied
- 79.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 12.9%
- of homes built before 1980
- median home value
- $283,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Brevard County
Which searches are worth the bid
“Roofing company palm bay” draws 140 searches a month and “garage door repair palm bay” another 140, which is enough to keep a tight campaign busy without spreading across every trade in the county. A roofer who sells replacements can cover an expensive click with one job, so the landing page and the list of searches to block matter more than a bigger bid.
A smaller trade has to be pickier. Brevard County has 109 painting contractors, and a painter buying ads should aim at the project types the crew wants next quarter, with a separate landing page for each, before adding a second trade or a second county.
County Business Patterns
Trade and home service businesses in Brevard County
Establishments by industry, 2023
- Landscaping services349
- Plumbing, heating and air-conditioning contractors269
- Residential remodelers254
- Electrical contractors162
- New home builders112
- Painting contractors109
- Roofing contractors83
- Pest control companies73
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Palm Bay ad account gets built
Nothing is scaled up until the calls are counted, and the calendar follows your busy weeks.
1
Check the account you have
The account you have gets a full read first. Keywords that convert stay, and the ones that have been eating budget get written down.
2
Tag calls and form fills
Every call and form gets tracked, with the keyword, ad and landing page recorded, so a call can be traced back to what produced it.
3
Split campaigns by job
Each kind of job the crew wants more of gets a campaign, a landing page and a budget line of its own, so one service cannot eat the others' spend.
4
Daily for a month, weekly after
The first 30 days get daily attention on bids and search terms, then the cadence drops to weekly once the account settles.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The ad account behind F&W Fence Co.'s numbers
The card covers the whole scope for this fence company: the Google Ads account behind these numbers, plus the new website and the SEO work. Nathan Boos, who runs Hillsview Building, a home building company, is the quote beside it.
Fence“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Palm Bay
Ad targeting past Brevard County
Google Ads can target a city list from day one, so the cities linked below can be added to a campaign without a new website. Each link opens the PPC page for that city, and the Florida link covers the rest of the state.
Published price
The management fee for Palm Bay Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Palm Bay owners' Google Ads questions
Still curious?
Call (503) 766-5964 or email [email protected].
How big a budget does a Palm Bay campaign need to work?
Start from what one job returns. If a garage door replacement leaves enough margin to cover a $75.43 click, ads make sense; if the work is small and repeat, the math is different and Google Ads is probably not the first channel to fund. We work backward from your numbers and set a test budget that answers the question in weeks.
When do the first calls come in?
Expect calls in week one, once the tracking is live and the campaigns are serving. After that the job is subtraction: drop the search terms that never book and move their budget to the ones that do.
What does the management fee cover?
The work on the account: conversion tracking, landing pages, match types, ad copy, bids, geo targeting, remarketing and the monthly report. Management starts at $500 a month, plus ad spend, and the fee scales with your spend, the channels we run and any landing page work.
Should we advertise on Meta or Microsoft too?
Only if it pays. Lithium can run your ads on Microsoft and Meta as well as Google, but a second network starts with a small test and has to beat the cost per call you already get from Google. We add one network at a time.
Which campaign paid for itself?
The report ties calls, leads and cost per lead to each campaign, because every call and form carries the keyword and ad that produced it. If you mark the leads that turned into jobs, the same report shows which campaigns earned their money back.
Free action plan
Build a first-month budget for your Palm Bay ads
Tell us the trade, the weeks you can crew and the margin on one finished job. A co-founder will price the clicks for your work and set a first-month budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ