FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Peoria, Arizona
Google Ads for Peoria service businesses, priced against the calls they bring in.
Peoria service businesses get Google Ads that tie every call to the keyword that paid for it, with spend moved toward the jobs you want.
- Calls traced to the campaign
- Landing pages by job type
- Weekly changes after the first month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
Peoria click costs decide how the account is built
An average click on “hvac repair peoria az” costs $83.99, and a click on “garage door repair peoria az” costs $50.93. Lithium Marketing builds the account around what a booked job is worth, so a click that cannot produce one gets cut.
The price changes with the trade: “landscaping peoria az” averages $4.10 a click. A landscape company can test a small campaign, while an HVAC company needs a tighter list of searches and a landing page that answers the urgent question.
The searches you buy
What the trade searches cost in Peoria
“plumber peoria az” draws 480 searches a month, and the average click runs $64.80. With that much demand and that price, the account needs a landing page per job and a negative keyword list that keeps parts shoppers out.
The results page for “plumber peoria az” we looked at carried no paid search ads, and the map listings came before the websites. Ad slots move through the day, so the account gets judged on your own search terms and calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency peoria az | under 10 | not reported |
| ppc agency peoria az | under 10 | not reported |
| ppc management peoria az | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair peoria az | 10 | $83.99 |
| plumber peoria az | 480 | $64.80 |
| roofing company peoria az | 70 | $53.80 |
| garage door repair peoria az | 210 | $50.93 |
| pest control peoria az | 210 | $37.10 |
| electrician peoria az | 90 | $22.72 |
| landscaping peoria az | 170 | $4.10 |
| water damage restoration peoria az | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 388 to 1,600 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber peoria az”, as Google showed it to a searcher located in Peoria. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Heat and the campaign calendar
Build the budget around Peoria’s summer
Peoria has extremely hot summers, and if your trade gets its busiest calls in that stretch, the campaign should be funded and tuned before the heat arrives. A budget spread evenly across the year spends money after the need has passed.
The Phoenix-Mesa-Chandler metro area holds 5,228,938 people, and campaign geography should follow the addresses your crews can reach, city by city. A county-wide setting can send paid calls from places you would not drive to.
- residents (2025 estimate)
- 200,881
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.2%
- population change, 2020 to 2025
- housing units
- 79,085
- housing units
- of occupied homes owner-occupied
- 76%
- of occupied homes owner-occupied
- of homes built before 1980
- 9.5%
- of homes built before 1980
- median home value
- $463,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades and their bids
Where the county’s trade counts change a bid
Maricopa County lists 1,135 electrical contractors and 1,604 plumbing, heating and air-conditioning contractors. In a market that crowded, the campaign’s edge comes from tight search terms and a landing page that matches the job, not from bidding higher on the same words.
New home builders number 588 in Maricopa County. A builder’s paid search is a different purchase from a repair call: longer consideration, bigger job value and a form that asks about the project before the phone number.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Peoria campaign gets set up
The order is deliberate: measure first, then spend, then let the calendar decide where the money goes.
1
Open with the current numbers
Start with what the account already knows: the campaigns that book jobs, the ones that only spend, and the search terms nobody has checked in a year.
2
Put a number on every call
A call should arrive with its source attached. Analytics, call tracking and conversion tags record the keyword and the ad for every call and form that comes in.
3
One budget line per job
One campaign per job you want more of, with a page written for that job and a budget that can be moved without touching the rest.
4
Watch the first month closely
Month one gets a look every morning at where the money went; after that, the checks settle into a weekly rhythm once the numbers are steady.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Ads and a website together
F&W Fence Co. ran website, SEO and Google Ads with Lithium
Daniel Busby, president of Willard Power Vac, is quoted beside the card. The client on that card is F&W Fence Co., which hired Lithium to build a website and run its SEO and Google Ads.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacCampaign coverage
Paid search beyond the Peoria line
Bids can be set one market at a time, so Surprise, Glendale and Phoenix do not have to share a single budget. Every city on the list has a paid search page here, and the state page lists the markets farther out.
Published price
What a Peoria Google Ads account costs to run
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Buying paid search in Peoria, answered
Still curious?
Call (503) 766-5964 or email [email protected].
How much ad spend do we need before calls start?
Work backward from the job. A booked job has a value, and each trade’s clicks cost a certain amount, so the budget follows from those two numbers. A heating company pays the highest click price in the table; a landscaper pays the lowest, so the same money buys a very different number of calls. We set the starting figure with you on the strategy call and adjust it when the real cost per lead appears.
When do the first calls come in?
The first calls typically arrive within a week of launch, with tracking already on. The early weeks are for removing search terms that never book and learning which jobs convert, and the report counts calls, leads and cost per lead from the start.
Is there a contract for PPC management?
The opening term is six months. After that it runs a month at a time, with 30 days’ notice to stop. The management fee is set in the proposal, with ad spend billed separately.
Do you run ads on anything besides Google?
Start on Google. Microsoft Ads and Facebook or Instagram ads earn a place when a trade’s Google clicks cost more than the jobs can carry, or when the customer base sits on one of those platforms. The tracking decides which channel earns the next dollar.
What do you need from us to start?
We need access to the current ad account, your service list, the areas your crews cover and the value of a booked job. That last number decides how much a click can cost, and the rest shapes the campaigns and the landing pages.
Free action plan
Get a free Peoria ad account review
Share the campaigns you run now, the jobs you want more of and the value of one booked job. A co-founder will read the search terms with you on a short video call and show where the budget is leaking.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ