GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Pay-per-click in Philadelphia
Philadelphia PPC that puts your ad budget behind paying jobs.
Every Philadelphia campaign gets its own landing page and call tracking from day one, managed for a published fee with no haggling or hidden upsells.
- Calls traced to the keyword
- Separate campaigns by job type
- Bids set by part of the city
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Philadelphia PPC, in short
Philadelphia PPC for trades where clicks run high
Lithium Marketing runs Google Ads for Philadelphia contractors and home service companies, and the job is to make each dollar of ad spend traceable to a call. Two trade searches show what is at stake: an average click on “water damage restoration philadelphia” costs $70.48, and one on “hvac repair philadelphia” costs $38.15.
Water damage restoration is the sharpest case, with only about 140 searches a month naming Philadelphia behind that price. With so few searches at that cost, a restoration company needs a tight keyword list and a landing page that gets the caller on the phone fast.
Click costs by trade
Cheap clicks, costly clicks and the Philadelphia results page
The spread in the trade table is wide. A landscaper pays an average of $7.56 for a click on “landscaping philadelphia”, while a garage door company pays $40.63 on “garage door repair philadelphia”. At the low end, Google Ads is an inexpensive way to learn which services draw calls; at the high end, every landing page has to put the phone number first, and every wasted search term costs real money.
The results page we pulled for “plumber philadelphia” had the Map Pack on top and no ads showing when we checked, so a plumber’s Google listing can be the first thing a searcher sees. Ads can’t buy that spot, so the Google Business Profile gets as much attention in the plan as the campaigns do.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency philadelphia | 50 | not reported |
| ppc management philadelphia | 10 | not reported |
| google ads agency philadelphia | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration philadelphia | 140 | $70.48 |
| garage door repair philadelphia | 590 | $40.63 |
| hvac repair philadelphia | 390 | $38.15 |
| plumber philadelphia | 3,600 | $28.79 |
| pest control philadelphia | 2,400 | $27.65 |
| roofing company philadelphia | 1,000 | $16.85 |
| electrician philadelphia | 1,300 | $14.92 |
| landscaping philadelphia | 1,000 | $7.56 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 71 to 1,800 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber philadelphia”, as Google showed it to a searcher located in Philadelphia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and the budget
Heat, frost and a Philadelphia ad calendar
Philadelphia summers are typically hot and muggy, and highs reach 90 °F or more on about 30 days a year. If your cooling repair calls climb during those stretches, load the budget for those campaigns before the heat arrives so the ads are running when people start calling.
Freezing temperatures usually arrive around November 6 and hang on until about April 2, which frames the growing season at 217 days. A landscaper can weight spend toward that season, and a plumber or heating company whose calls rise in cold snaps can shift budget the other way. Pull a year of your own call logs first: the weather shows where to look, and your logs show how much to move.
- residents (2025 estimate)
- 1,574,281
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.8%
- population change, 2020 to 2025
- housing units
- 748,270
- housing units
- of occupied homes owner-occupied
- 51.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.3%
- of homes built before 1980
- median home value
- $243,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Electricians, roofers and the job behind the click
There are 150 electrical contractors in Philadelphia County, and a click on “electrician philadelphia” averages $14.92. At that price an electrician can afford to split campaigns by job, so a click on a panel upgrade or an EV charger install is bid differently from a click on a single outlet repair.
Roofing contractors number 63 in the county, and “roofing company philadelphia” costs $16.85 a click. If roof replacements are your best jobs, bid for them on their own and send the clicks to a page that sorts the job before the call: repair or replacement, flat or pitched, and the address.
County Business Patterns
Trade and home service businesses in Philadelphia County
Establishments by industry, 2023
- Residential remodelers522
- Plumbing, heating and air-conditioning contractors225
- Electrical contractors150
- New home builders97
- Landscaping services90
- Painting contractors71
- Roofing contractors63
- Pest control companies29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
The first month of a Philadelphia ads account
No budget moves until tracking is live, and every change after that is judged against your cost per lead.
1
Read the account history
If you’ve run ads before, we go through the search terms and conversions, keep what booked work and flag what wasted money.
2
Track every phone number
Before the first bid change, each number on your ads and landing pages gets tracked, and form fills report back to Google as conversions.
3
Build campaigns around jobs
AC repair, roof replacement or panel upgrades each get a campaign and a landing page written for that job and the parts of Philadelphia you cover.
4
Adjust bids on a schedule
Bids and search terms get checked every day for the first 30 days and weekly after that, with budget shifted toward the campaigns booking work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A Google Ads client
Google Ads results from a Gulf Coast glass company, with SEO and a new site
A glass company on the Mississippi Gulf Coast since 1946, Dixie Glass hired Lithium for Google Ads, and the card’s numbers reflect those ads working alongside the SEO and new website Lithium also delivered. Nathan Boos, whose company is Hillsview Building, wrote the recommendation shown with it.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingTargeting past the city
Taking your ads into nearby towns
Ads can follow your crews out of the city, with a separate bid for each town. The PPC pages below show what clicks and searches look like in each nearby city, the Delaware ones included, and the Pennsylvania link opens the rest of the state.
Published price
What PPC management costs a Philadelphia contractor
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Philadelphia Google Ads, answered before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What ad budget makes sense for a Philadelphia trade?
A typical account spends $2,000 to $5,000 a month on ads, and your trade’s click price decides where you start. A restoration company bidding on the costliest search in the table is chasing a small pool of searches, so its budget goes to a tight keyword list, while an electrician’s cheaper clicks stretch across far more searches. Once tracking shows your cost per lead, we raise or trim the budget to match.
How quickly will Google Ads show results?
Typically within the first week, provided tracking is live when the campaigns start. What improves after that is efficiency: as the data builds, the search terms and ads that don’t bring calls get cut, and cost per lead is the number we watch.
Do you build the landing pages too?
Yes. Each campaign points to a page written for that job, with the phone number at the top, a short form and photos from your own work. Landing page work is one of the things that moves the management fee, along with your ad spend and the channels we run.
Should a Philadelphia business run Facebook or Microsoft ads as well?
Google first, then maybe. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram, and we add one only when tracking shows Google calls getting more expensive or your customers are easy to reach there. Every channel reports into the same call tracking.
What happens to my ad budget in slow months?
It moves with your calendar. If your call history shows quiet stretches, we lower spend or shift it to the services that still sell, and raise it ahead of the busy weeks. We agree on that calendar with you and revise it as the tracking fills in.
Free action plan
Get a free check of your Philadelphia ad spend
If you already run ads, give us read access to the account; if not, tell us the jobs you want more of. A co-founder walks through where the money goes, or should go, and what a realistic cost per lead looks like for your trade, all on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ