PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
SEO in Portland, Oregon
A Portland SEO company that brings service businesses more calls.
Portland service businesses get city and service pages, a complete Google Business Profile and a monthly report measured in calls and leads.
- Area pages for each part of town
- Map Pack work on your Google profile
- Listings that match your website
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Portland SEO, answered
How Portland SEO turns into calls
Lithium Marketing does local SEO for Portland service businesses so customers searching for their services find them and call. For “plumber portland”, Google put the Map Pack above everything else on the page, so the work starts with your Google Business Profile and the reviews and pages that back it up.
Portland covers about 133 square miles of land, and one location rarely ranks across all of it. Google weighs how close a business is to the searcher when it builds the Map Pack, so a shop in Southeast Portland can look strong nearby and fade in North Portland. City and neighborhood pages on your website give you a way to compete in the organic results across the rest of your service area.
Search in Portland
What Portland searches tell you to build
Trade searches naming Portland are big enough to earn their own pages: about 1,600 a month for “electrician portland” and another 1,600 for “garage door repair portland”. We write a page for each service you want to sell more of, aimed at a Portland customer, so Google can match it to the search.
The Map Pack for “plumber portland” showed three businesses with 2,200, 935 and 282 Google reviews, and Angi, Facebook and Yelp all ranked in the top 10 below it. Two things follow for your plan. Reviews count, but the business with the fewest still made the pack, so the biggest review total isn’t the only way in. And your listings on those directories need the same name, phone number and services as your website.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo portland | 1,000 | $143.80 |
| seo company portland | 720 | $36.93 |
| seo services portland | 390 | $15.11 |
| seo agency portland | 210 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 282 to 2,200 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber portland”, as Google showed it to a searcher located in Portland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Portland market
Write your service area the way Portland addresses work
Nearly every Portland address starts with N, NW, NE, S, SW or SE, so the city already comes divided into service areas. A Southeast Portland page can name Hawthorne District, Belmont, Brooklyn and Mount Tabor, and a Northeast page can name the Alberta Arts District and Hollywood. Pages built that way read like they came from a company that works there.
The east side runs about 180 blocks before it meets Gresham, and the Willamette splits it from the west side. If your shop sits on one side of the river and you want work on the other, area pages and a Google Business Profile service area that covers both sides are how you reach those customers without a second address.
- residents (2025 estimate)
- 635,109
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 307,719
- housing units
- of occupied homes owner-occupied
- 52%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $581,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Portland
Where Multnomah County’s trade counts point your SEO
In Multnomah County there are 171 plumbing, heating and air-conditioning contractors and 146 painting contractors. With that many to choose from, Google needs a reason to show yours: a profile with the right categories, recent reviews and a service page that matches what the customer searched.
Electrical is a smaller field, with 106 contractors in the county. An electrician with a clean service page for each type of job and an accurate Google Business Profile has room to climb the results for Portland searches.
County Business Patterns
Trade and home service businesses in Multnomah County
Establishments by industry, 2023
- Residential remodelers436
- New home builders329
- Landscaping services238
- Plumbing, heating and air-conditioning contractors171
- Painting contractors146
- Electrical contractors106
- Roofing contractors81
- Excavation and site preparation contractors51
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How a Portland SEO retainer runs
Technical fixes come first, then pages and listings, then the links that move them up.
1
Fix what Google can’t read
We clear crawl errors, slow pages and broken internal links, the work that usually shows movement within the first 30 days.
2
Fill out your Google Business Profile
Every service, photo and service area goes into the profile, and you get a simple way to ask finished customers for a review.
3
Write the Portland pages
Service pages for the work you want to grow, plus area pages for the parts of Portland and the nearby cities where you take jobs.
4
Match listings and build links
Your name, phone and services get matched on directories like Angi, Yelp and Facebook, and links are built to the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
Results from a Portland-area plumbing company
Sarkinen Plumbing is a Portland-area plumber, and Lithium’s SEO for it ran alongside a new website and Google Ads, so the card reflects all three. Dave Turin of Dozer Dave, an excavation business, adds his own recommendation of co-founder DJ Van Zanten.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Portland
Ranking beyond the Portland city line
Vancouver, Lake Oswego, Beaverton, Bethany, Happy Valley and Tigard each have an SEO page with that city’s search figures. Use them to decide which nearby cities deserve an area page on your site, and the Oregon link at the end leads to the rest of the state.
Published price
Monthly SEO pricing for Portland businesses
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Portland SEO questions, answered straight
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Portland business land in the SEO price range?
It depends on how much work your market needs and what a new lead is worth to you. A one-location electrician after more repair calls sits near the low end. A company chasing several high-value services across the metro, with a thin website and few reviews, needs more pages, links and profile work each month, so it lands higher.
How long until SEO brings in more Portland calls?
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. Revenue tends to compound from month four as more pages and listings gain ground. Your monthly report counts calls and leads from the start, so you can watch the trend before then.
Do SEO contracts run month to month?
After the first six months, yes. We ask for six months up front because local rankings take time to build, and after that the agreement runs month to month on 30 days’ notice.
Can you get my business into the top three on Google Maps?
No one can promise a Map Pack spot, and we won’t. What we guarantee is the work: a complete Google Business Profile, a page for every service you sell, matching listings, review requests and links. Google decides the order, and your monthly report shows where you moved and how many calls came with it.
Will SEO help my business show up in AI answers?
It helps, and it’s included in every retainer. We write answer-first content, add schema and keep your business details the same everywhere, which makes your company easier for ChatGPT, Google’s AI Overviews and similar tools to read. No one can promise an AI mention, so we keep reporting on calls and leads.
Free action plan
Request a free SEO plan built around your Portland service area
Tell us which Portland neighborhoods and services you want more calls from, and send a link to your site. On a short video call, a co-founder will show where you rank today and which fixes come first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ