Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Provo, Utah
A PPC agency for Provo service businesses that reports cost per lead.
A Provo Google Ads campaign is built around one job per landing page, with every call traced to the keyword and a monthly cost-per-lead report.
- Every call traced to its keyword
- One job per landing page
- Budget set from booked weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Provo PPC, answered
How a Provo ad budget turns into calls
A Provo business that needs calls this month cannot wait for a page to climb. Google Ads can put the offer in front of the searcher today, but the clicks are not cheap: “hvac repair provo” averages $74.36, and “garage door repair provo” averages $57.39. Lithium Marketing runs paid search for Provo service businesses, and at those prices every call has to be tied to the search that paid for it.
The first month is for finding out, not scaling. Every campaign gets a landing page for one job, call tracking on the number and a short form, so the report can show which search produced each call. Only then does the budget move toward the searches that book work.
Click costs in Provo
What Provo clicks cost, trade by trade
Plumbing draws about 590 searches a month in Provo, at an average of $47.47 a click. Provo landscaping draws about 50, at $22.05 a click. That gap decides the first test. A landscaper can put a small budget behind one city and one job; a plumber should bid on the searches closest to a booked job, then send those clicks to a page that answers the price question.
When we checked “plumber provo”, the first block on the page was Local Services, ahead of the Map Pack. No standard text ads ran that day. The free listings own the first screen, so a paid campaign in Provo still needs a complete Google Business Profile beside it.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management provo | 10 | not reported |
| google ads agency provo | under 10 | not reported |
| ppc agency provo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair provo | 10 | $74.36 |
| garage door repair provo | 140 | $57.39 |
| plumber provo | 590 | $47.47 |
| pest control provo | 320 | $26.64 |
| electrician provo | 110 | $23.26 |
| landscaping provo | 50 | $22.05 |
| roofing company provo | 20 | not reported |
| water damage restoration provo | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 61 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Houzz, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber provo”, as Google showed it to a searcher located in Provo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Provo market
Set the budget from the work you can take
Provo’s summers are hot and dry, and winters are cold with snowfall averaging 57.2 inches. If your outdoor work follows that calendar, the campaign budget should follow it too, set from your own booked weeks, not from a guess.
A Provo budget also has to cover the cities where the crews work. If you take jobs in Orem, Springville or the rest of Utah County, the campaign can target those cities separately, with the same landing page and the same call tracking.
- residents (2025 estimate)
- 114,527
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 35,944
- housing units
- of occupied homes owner-occupied
- 39.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 46%
- of homes built before 1980
- median home value
- $467,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Utah County trades
Where the county’s trade counts point the ads
Utah County has 247 plumbing, heating and air-conditioning contractors and 242 residential remodelers. In fields that size, a generic ad looks like every other one, so the ad should name the job, the city and the page that answers it.
About 20 searches a month name “roofing company provo”, and Utah County holds 66 roofing contractors. A tight campaign can name the jobs the crew wants, with a landing page for repair and another for replacement.
County Business Patterns
Trade and home service businesses in Utah County
Establishments by industry, 2023
- New home builders302
- Landscaping services253
- Plumbing, heating and air-conditioning contractors247
- Residential remodelers242
- Electrical contractors235
- Excavation and site preparation contractors115
- Painting contractors109
- Roofing contractors66
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The setup order before the first click
Tracking goes in before the first dollar of ad spend.
1
Start from the click cost
We pull current Provo click costs for each search you would advertise and set a starting budget against what a booked job is worth.
2
Install tracking first
Call tracking numbers, GA4 and conversion tags go live and get tested with real calls before a campaign starts.
3
Write the landing page for one job
An air-conditioning repair, a drain clearing or a roof replacement gets its own page with the phone number at the top.
4
Review the search terms daily
For the first 30 days, bids and search terms get a daily look; after that the reviews move to weekly, with the budget checked against booked work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
What ads, a new site and SEO did together
Town & Country Glass, a commercial glass company in Portland, used Lithium for Google Ads, a new website and SEO. Marc Rickabaugh of Rickabaugh Construction is the owner quoted next to it.
Commercial glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Provo
Campaigns that cover the cities you serve
Bids can be set city by city, and each city pill below opens that campaign’s PPC page. The metro link covers Provo-Orem-Lehi, and the state link opens the full Utah list.
Published price
What the Google Ads management fee covers in Provo
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you commit a Provo ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How much of the budget goes to clicks?
Management starts at $500 a month, plus ad spend, and a typical budget puts $2,000 to $5,000 a month into the ads themselves. What you need depends on your trade’s click cost and what a booked job is worth. We set the starting budget together before a campaign launches.
What does the first month of ads look like?
Initial results usually show in the first week once tracking is live. Treat that as a baseline. Through the first 30 days we check search terms and bids daily, cut what wastes money and move spend toward the ads that book work.
What notice do we give to end the ads?
Expect an initial six-month term, then a month-to-month agreement either side can end with 30 days’ notice. The fee is set before launch from the ad budget, the channels and the landing pages.
Would Microsoft or Meta ads fit this trade?
It depends on where your customers already are. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram as well as Google. A second channel is worth testing when a Google click in your trade eats too much of what a booked job is worth, or when your customers spend their evenings on Facebook. Tracking decides whether it stays.
What does the monthly report show?
The report breaks out calls, leads and cost per lead by campaign, and each one traces back to the keyword that paid for it. When your CRM can mark a lead as booked, we bring that in too, so a campaign can be followed from the click to the job.
Free action plan
Price your Provo clicks before you spend
Tell us the jobs you would advertise and the cities your crews cover. If you already run Google Ads, add read access to the account. A co-founder will review it before a short video call and bring a starting budget and the first campaigns to build.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ