GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Rapid City, South Dakota
Google Ads for Rapid City service businesses, built around phone calls.
Rapid City businesses get their own Google Ads account, management from $500 a month plus ad spend, and reports in calls, leads and cost per lead.
- Your name on the Google Ads account
- Tracking in place before the first click
- Budgets shaped by your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Rapid City PPC, answered
What a Rapid City ad budget buys first
Google Ads for a Rapid City service business has one job: turn a search into a call. Roofing clicks run $19.84 in the trades we track, plumbing $11.94 and electrical $9.13, and at those prices Lithium Marketing puts tracking in before the budget goes up.
An account that cannot show which calls came from ads is guessing at what a call costs, so the account gets conversion tags, call tracking and a landing page for each service. The first month goes to cutting the search terms that bring no calls.
Click costs in Rapid City
What each trade pays for a click
“Landscaping rapid city” draws 320 searches a month at $3.74 a click. “Pest control rapid city” draws 480 at $7.33. Cheap clicks are where a small budget can test a landing page and a new offer, and whatever converts earns more of the budget later.
“Roofing company rapid city” brings 260 searches a month, and at $19.84 a click a roofer needs a page that turns a visitor into a call, not a brochure. The same discipline applies to every trade you bid on.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency rapid city | under 10 | not reported |
| ppc agency rapid city | under 10 | not reported |
| ppc management rapid city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company rapid city | 260 | $19.84 |
| garage door repair rapid city | 90 | $12.50 |
| plumber rapid city | 1,000 | $11.94 |
| electrician rapid city | 480 | $9.13 |
| pest control rapid city | 480 | $7.33 |
| landscaping rapid city | 320 | $3.74 |
| water damage restoration rapid city | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 157 to 2,100 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rapid city”, as Google showed it to a searcher located in Rapid City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Rapid City market
When the season changes the budget
Winters are cold and dry here, and March and April are typically the snowiest months. If your calls come in bursts around a cold snap or a snowy week, a level monthly budget spends as much in the quiet weeks as it does in the busy ones, so we set the budget by the weeks your trade sells.
The median home in Rapid City is worth $299,400. Decide what one finished roof or furnace job is worth, and set the budget from that number; the click prices above are only the cost of the first step.
- residents (2025 estimate)
- 80,589
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.8%
- population change, 2020 to 2025
- housing units
- 35,577
- housing units
- of occupied homes owner-occupied
- 62.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.6%
- of homes built before 1980
- median home value
- $299,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Pennington County
The county's trade counts, read for ad spend
Pennington County lists 51 landscaping companies and 49 electrical contractors. With that many established names, an ad has to say what your crew does that the shop down the road does not, and the landing page has to prove it in the first screen.
Roofing is a smaller field with the highest click price in the trades we track, and that combination rewards a narrow campaign: one service and one town to start, a landing page built for it, then a wider net once the cost per lead is known.
County Business Patterns
Trade and home service businesses in Pennington County
Establishments by industry, 2023
- New home builders76
- Residential remodelers68
- Plumbing, heating and air-conditioning contractors52
- Landscaping services51
- Electrical contractors49
- Excavation and site preparation contractors35
- Roofing contractors23
- Painting contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Rapid City account gets built
The account opens in your name, and tracking goes live before the first dollar of spend.
1
Look at the account you have
If an account already exists, it stays yours. We keep the campaigns that produce calls and name the search terms that have never produced one.
2
Tag the forms first, then the phone
Conversion tags go on the forms, then GA4 and call tracking, so the first real click is already accounted for.
3
Give each service its own campaign
Each service you want more of gets a campaign and a landing page, aimed at the towns you will work in.
4
Daily changes for 30 days, then weekly
For the first 30 days the bids and search terms get changed every morning, then once a week, with calls and cost per lead deciding what moves.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a glass company
Dixie Glass and the three services behind its ads
Dixie Glass, a glass company on the Mississippi Gulf Coast, had its website, SEO and Google Ads built and run by Lithium. The January comparison on the card measures the whole program, so the ads are not asked to carry the credit alone. Daniel Busby of Willard Power Vac offers his own take beside it.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Rapid City
Ads for the towns across the state line
Bid adjustments let you put more spend on the Wyoming or North Dakota towns where you take jobs, and pull it back where you do not. Each of those cities has a PPC page below with its own click prices, and the South Dakota page holds the rest of the cities we cover in the state.
Published price
What PPC management costs in Rapid City
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Rapid City owners ask before running ads
Still curious?
Call (503) 766-5964 or email [email protected].
How much should I put behind the ads?
The starting number follows the click cost and what a finished job earns. A landscaper at $3.74 a click can start smaller than a roofer at $19.84, and we agree the figure on the strategy call, then adjust it when the first weeks of tracking come in.
How soon does a new campaign produce calls?
Usually inside the first week, once tracking is in and the landing pages are live. The work after that is subtraction: search terms that never produce a call get cut, and the budget moves to the ones that do.
Whose account is my ad spend in?
The Google Ads account is in your name, not ours. You keep it, with its history and its conversion data, whether or not you stay a client. That matters when you change agencies, because the account's history stays with the account, not with the agency that used to run it.
Do you run ads anywhere besides Google?
Most service-business campaigns start on Google because that is where the searches happen. Microsoft Ads and Meta, on Facebook and Instagram, get added when a trade's Google clicks run high or when a customer base spends its evenings there. The decision follows the cost per lead we can measure, so no channel gets added on a hunch.
How will I see what the budget did?
The monthly report is built around three numbers: calls, leads and cost per lead, and it breaks them out by campaign. If your team marks which leads became jobs, cost per booked job goes in the same report.
Free action plan
Plan your Rapid City ad budget on a free call
Tell us your trade, the months that fill your calendar and what one finished job is worth. A co-founder will use those to set a starting budget and the cost per lead it has to beat, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ