GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC for Rapid City service businesses
At $3.74 per average click for ‘landscaping rapid city’, Rapid City firms can plan PPC around project inquiries instead of every lawn request.

Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
Decide what the budget buys
PPC lets a Rapid City landscaping business advertise a specific project offer and measure the inquiries it generates. Lithium Marketing defines that offer before choosing the spend; Pennington County records 51 landscaping establishments, but an establishment count cannot set your campaign budget.
An owner seeking installation projects may still receive requests for routine lawn work. If that is your problem, more clicks will not settle it. The advertisement, landing page and inquiry questions need to agree about the work you want, with room to assess the site before committing to a project.
Intent before a bid
‘landscaping rapid city’ records 320 monthly searches. The phrase does not separate a garden installation from recurring maintenance. We examine the actual search terms and resulting inquiries instead of counting all of that volume as suitable project demand.
For comparison, ‘roofing company rapid city’ averages $19.84 per advertising click. That is another trade’s average, not your bid or a target cost per lead. The observed plumbing results showed no paid ads; a single snapshot does not prove ads will be absent when your campaign runs.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency rapid city | under 10 | not reported |
| ppc agency rapid city | under 10 | not reported |
| ppc management rapid city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company rapid city | 260 | $19.84 |
| garage door repair rapid city | 90 | $12.50 |
| plumber rapid city | 1,000 | $11.94 |
| electrician rapid city | 480 | $9.13 |
| pest control rapid city | 480 | $7.33 |
| landscaping rapid city | 320 | $3.74 |
| water damage restoration rapid city | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber rapid city”, as Google showed it to a searcher located in Rapid City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Choose the reachable jobs
The Rapid City metro population is 156,934. It includes the city rather than forming an extra pool to add to it. Your campaign area should follow the jobs your crew can accept, not the largest audience the platform offers.
Owner occupancy is 62.9% in Rapid City. That does not identify buyers of landscape projects or establish their budgets. We ask what a suitable project looks like for your business before using property-related language in an advertisement.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
A project has a scope
Pennington County records 76 new home builder establishments. That category does not measure landscape orders, and the chart cannot show which builders need your work. If your offer includes new-home landscaping, the campaign must describe what you actually deliver.
We distinguish a customer’s intended outcome from a list of tasks. An installation page can explain the project process and what you need to assess. Requests outside that offer should inform the next adjustment, rather than disappear into an undifferentiated lead total.
County Business Patterns
Trade and home service businesses in Pennington County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A measurable project campaign
We judge the campaign by suitable inquiries, with the offer and tracking agreed before spending more.
We agree on the installation work, customer type and working area you can support. Maintenance gets its own treatment if it belongs in your offer at all.
The page explains the advertised project and the assessment that follows an inquiry. It should not turn a specific installation message into a generic list of services.
We agree on how your team identifies a suitable project request. That distinction makes a call count useful when deciding what the campaign should pursue.
We review terms that generated clicks and the requests that followed. Spend grows only after discussing that evidence and the work your crew can handle.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
A combined client program
Dixie Glass serves the Mississippi Gulf Coast. Its case study covers Lithium’s new website, SEO and Google Ads as a combined program. The separate quote is from Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning business.
Glass76%more conversions
January vs the January before
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAdvertising coverage
PPC pages for Gillette, Casper, Cheyenne and Bismarck appear below with the South Dakota directory. These links do not determine where an ad should run. A landscaping owner should agree on actual project coverage before expanding the campaign area.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Yes, we can build the campaign around the installation work you accept. The ad and page need to make that distinction clear. We also review the search terms and inquiry outcomes so broad landscaping language does not quietly become the whole campaign.
Start with the project value, the area you can cover and the number of jobs you can accept. The management and spend figures above are separate. We discuss a test against those business limits; a recorded click average cannot predict your eventual cost per booked project.
Initial results typically arrive within the first week, but project quality needs review as inquiries come in. We distinguish a tracked call from a suitable job request. A short opening period is a chance to learn, not a promised number of installations.
Yes, we can discuss changes to spend around the capacity you report. Your team needs to tell us which work it can still accept. That gives us a business reason to adjust the campaign instead of treating a larger click total as the goal.
It depends on the offer and what the inquiry data shows. Lithium also manages Meta Ads, including Facebook and Instagram. We discuss the role of another channel after defining the project and measurement, rather than assuming the same message fits every platform.
Free action plan
Bring your preferred installations, working area and project capacity to a short video call with a co-founder. Together we will outline a campaign that distinguishes suitable requests before you commit to more spend.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ