SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Richardson, Texas
A PPC agency for Richardson with call tracking on every campaign.
Google Ads for Richardson service businesses with call tracking on every campaign, so you see which searches bring calls and what a lead costs.
- Call tracking on every campaign
- A landing page built for one job
- Cost per lead in the report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Richardson, answered
Where Richardson's first ad dollars should land
An electrical click in Richardson runs $25.38. Lithium Marketing runs Google Ads for service businesses here so the spend is measured against the calls and leads it produces.
The first month goes into measurement: call tracking, form tracking and a landing page for each job you want to sell. Once the account shows which search terms produce calls, those terms get more of the budget.
Click costs in Richardson
What each trade click buys
Garage door clicks in Richardson average $59.24, pest control $20.66, and roofing $8.36. A cheap click that never calls is worth less than an expensive one that books.
The results page for “plumber richardson” had no ads on it when we looked, and the Map Pack sat on top. Ad slots vary by hour, searcher and budget, so treat the profile as the base and the campaign as the push.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency richardson | under 10 | not reported |
| ppc agency richardson | under 10 | not reported |
| ppc management richardson | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair richardson | 720 | $59.24 |
| plumber richardson | 880 | $36.59 |
| electrician richardson | 390 | $25.38 |
| pest control richardson | 320 | $20.66 |
| landscaping richardson | 170 | $10.97 |
| hvac repair richardson | 110 | $8.66 |
| roofing company richardson | 260 | $8.36 |
| water damage restoration richardson | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 41 to 959 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richardson”, as Google showed it to a searcher located in Richardson. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The calendar behind the spend
Plan the budget around the Texas year
Richardson summers are hot and humid, and the winters are generally mild to cool. If your trade's calls bunch up in the hot months, the budget should weight those weeks; if they run steady, a level monthly budget is easier to read against the work.
Richardson covers 28.562 square miles at 4,150 people per square mile, so a campaign can start tight around the crews' working area and widen once the tracking shows where the calls come from. At that density, a tight radius covers a lot of the city before the budget spreads thin.
- residents (2025 estimate)
- 118,542
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.8%
- population change, 2020 to 2025
- housing units
- 47,960
- housing units
- of occupied homes owner-occupied
- 50.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.9%
- of homes built before 1980
- median home value
- $431,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Trade counts beside the click prices
Dallas County has 553 electrical contractors, so a campaign that names one service and one group of cities has a clearer job than a broad one that covers everything.
Pest control companies number 113 in Dallas County, and “pest control richardson” draws 320 searches a month. A single-treatment campaign with its own landing page can be judged on its own cost per lead.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Richardson Google Ads account gets set up
Tracking goes in before the budget moves, and the account is tuned daily through the first 30 days.
1
Read the account you have
We start with any campaigns already running and keep only what produces calls. Anything that spends without one is named and cut.
2
Tag each call and form to its search
Every call and form gets a tracked number or tag that records the ad and keyword behind it.
3
One page, one service
A service you want more of gets its own campaign and a page written for that job, from panel upgrades to drain work.
4
Tune daily, review weekly
Bids and search terms get checked every day for the first 30 days, then once a week against the busy months you marked.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Septic industry proof and a separate endorsement
Byers Septic Service: a website with SEO and Google Ads
Byers Septic Service hired Lithium for a new website, SEO and Google Ads; the card holds the result of all three. Beside it, Dave Turin of Dozer Dave puts his name behind DJ Van Zanten's website and internet marketing.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveWhere the ads run
Google Ads across the Richardson map
Click figures for each nearby city sit behind the links below, and the Dallas-Fort Worth page gathers the metro into one place. Start where your crews already work, then add cities as the tracking justifies them. The Texas page shows the rest.
Published price
What a Richardson Google Ads budget costs to manage
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you buy another Richardson click
Still curious?
Call (503) 766-5964 or email [email protected].
What should the first month's ad budget be?
Set it against what a booked job is worth and what your trade's clicks cost. Management is from $500 a month, plus ad spend, and the media budget is separate. Pick a number where a handful of booked jobs covers a month of clicks, then let the tracking correct it.
What should I expect in the first week?
Campaigns usually produce calls inside the first week. After that the account is tuned on the calls and leads that come in: terms that never produce a call lose budget, and the ones that do get more.
How long is the first PPC agreement?
Plan on a six-month first term, then a rolling monthly agreement with 30 days' notice. The fee is set by the media budget, the networks you run and any landing pages built, and you approve it before launch.
Where else can ads run?
Google is the main network, but a second one can earn a test. Lithium buys Microsoft Ads and placements on Facebook and Instagram when they can prove they belong, either because your buyers are already there or because Google clicks cost more than a booked job can carry.
Can we see which ads lead to booked jobs?
The report starts with calls and forms tagged by keyword and ad, with cost per lead beside them. If your team records which leads turned into jobs in the CRM, that outcome can be matched back to the campaign. Without that step, the report stops at calls and leads.
Free action plan
Price a first Richardson ad test
Tell us your trade and the months you want to load up. A co-founder will put your click costs beside what one booked job is worth and sketch a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ