SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Richland, Washington
Richland PPC that tells you what each lead costs and where the budget should go.
Richland PPC that tracks every call and form, reports cost per lead, and keeps the Google Ads account in your name.
- You own the account and its history
- Landing pages split by service
- A report in calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Richland PPC budget goes
What a Richland PPC budget buys
What a lead is worth decides a Richland Google Ads budget before it buys a single click. An average click on “garage door repair richland wa” runs $43.74, and a cheaper trade leaves more room for clicks. Lithium Marketing runs the account from that number, with call and form tracking in place first, and the account stays in your name.
The click price is only one number. What happens after the click decides the rest: whether the page answers the job, whether the call is answered and whether your team can serve the work. We set the budget from the value of the work you win, then move it toward the campaigns that produce calls your team can serve.
Search in Richland
What each trade’s clicks have to earn
“pest control richland wa” averages $23.02 a click, “roofing company richland wa” averages $26.98 and “electrician richland wa” averages $18.43, while a click on “landscaping richland wa” averages $1.42. Those prices only matter next to what a job is worth: a roofer or a pest control company has to convert a fair share of those clicks to make the month work, and a landscaper can start smaller and learn faster.
Volume matters as much as price. “landscaping richland wa” draws 70 searches a month and “electrician richland wa” draws 90, so a campaign built on one of them has a ceiling the other does not. We pair the phrase with the budget: a small, steady campaign where demand is thin, a wider one where the searches are there.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency richland wa | under 10 | not reported |
| ppc agency richland wa | under 10 | not reported |
| ppc management richland wa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair richland wa | 90 | $43.74 |
| roofing company richland wa | 30 | $26.98 |
| plumber richland wa | 170 | $26.38 |
| pest control richland wa | 110 | $23.02 |
| electrician richland wa | 90 | $18.43 |
| landscaping richland wa | 70 | $1.42 |
| water damage restoration richland wa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 244 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richland wa”, as Google showed it to a searcher located in Richland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richland market
Reading the results page a customer sees
When we checked “plumber richland wa”, the results page carried no paid ads and the Map Pack sat above every organic result. A paid campaign can put an ad above that pack, which is a placement you can buy. Everything under the pack is earned, and the directories take several of those spots.
Richland, Kennewick and Pasco are three cities in one metro area, and a campaign set to the metro spends in all three. Set the geography city by city, price the clicks separately and the report tells you which one pays for itself. That is also how a business that works one side of the river avoids paying for the other.
- residents (2025 estimate)
- 65,258
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.7%
- population change, 2020 to 2025
- housing units
- 26,791
- housing units
- of occupied homes owner-occupied
- 64.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.2%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Benton County
Which trades advertise in which way
Benton County has 46 excavation and site preparation contractors and 3 glass and glazing contractors. Those two trades sit at different ends of the same question: what the ad promises and what the landing page delivers. An excavator’s ad can promise a project conversation; a glass company’s ad has to promise a repair visit. Neither works if the page says something else.
The trade decides the offer on the landing page. A plumber advertises a service call and a drain clearing. A remodeler advertises a consultation, not a price. A roofer advertises an inspection and has to say plainly that the inspection is not the repair. The ad, the landing page and the phone script all have to promise the same thing, or the click is wasted twice.
County Business Patterns
Trade and home service businesses in Benton County
Establishments by industry, 2023
- New home builders101
- Residential remodelers87
- Landscaping services77
- Plumbing, heating and air-conditioning contractors65
- Electrical contractors59
- Painting contractors50
- Excavation and site preparation contractors46
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The PPC plan
How a Richland campaign gets set up
Tracking goes in before the first ad runs, because a lead you cannot follow is a lead you cannot price.
1
Wire the tracking
Call tracking, GA4 and the conversion events go in first, so every campaign reports calls, leads and cost per lead from the week it starts.
2
Write the offer per trade
Each service gets its own ad group and landing page, so a drain clearing and a repipe never compete for the same click.
3
Set the geography and the budget
Ad targets go city by city across Richland, Kennewick and Pasco, with a starting budget matched to what that trade’s clicks cost.
4
Read the calls and move the money
Daily through the first 30 days, then weekly: we read which campaigns produce calls your team can serve and shift spend toward them.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A septic company case
Byers Septic Service: a website, SEO and Google Ads
Byers Septic Service brought Lithium in for three pieces of work: a website, SEO and Google Ads. The card’s numbers come from those three, and the quote beside it is from Drake Snodgrass, owner of Drake’s 7 Dees, a garden center.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesThe neighboring bid markets
What a click costs in the next city over
PPC pages for Walla Walla, Yakima and Wenatchee carry each city’s own click costs. Kennewick and Pasco have them too, and the Washington page puts every market in one place.
Published price
What PPC management costs in Richland
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Richland questions about Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
Why is the Google Ads fee separate from the ad spend?
The management fee pays for the work, and the ad spend goes to Google from your account. Management starts at $500 a month, plus ad spend, and the proposal sets the number from your ad spend, the channels you run and the landing pages the campaign needs.
Who owns the Google Ads account?
You do. The account is opened in your name, with your billing details on it, and Lithium works inside it as a manager. If we part ways, the campaigns, the history and the conversion data stay with you, and another team can pick them up.
How fast do paid calls start?
Initial results typically show in the first week, because the ads reach searchers as soon as they are live. The opening month is about finding the terms and the offers that produce calls your team can serve, so expect the account to change before the numbers settle.
What counts as a lead in the report?
A call, a form or a message that your team would treat as a customer asking about work. Tracking records the campaign and the search term behind each call or form, and the monthly report puts calls, leads and cost per lead beside it. Your team tells us which leads turned into work, which closes the loop.
Do we have to advertise every service at once?
A single service is a fine place to start. Pick the service with the clearest offer and the capacity to answer the calls, run it for a month, then add the next one if the cost per lead holds. The second service gets its own campaign and its own landing page.
Free action plan
Get a Richland PPC plan built around cost per lead
Point us at the site and the trades you want more calls from. A short video call with a co-founder covers what a lead is worth in each trade and where the budget starts.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ