GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Richmond, Kentucky
Richmond PPC that turns ad clicks into phone calls.
Richmond service businesses get Google Ads built by job type, with tracking that shows the calls and forms each campaign produced.
- One campaign per job type
- Call tracking before the first click
- Cost per lead by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Before the first click
Where a Richmond ad budget goes first
The first question for a Richmond ad budget is what a click costs in your trade, and whether the page behind it turns that click into a call. Lithium Marketing runs the Google Ads and builds the landing pages that answer both. “roofing company richmond ky” averages $35.10 a click, so a roofer should see what those clicks produced before adding budget.
The same money buys more elsewhere. “landscaping richmond ky” averages $4.75 a click and “electrical richmond ky” $16.03, so a landscaper can test a wider list while an electrician keeps the list tight. Management starts at $500 a month, plus ad spend, and the proposal sets the fee before a campaign runs.
Click costs in Richmond
Which Richmond clicks are worth buying
Plumbing is the biggest trade search in the city: “plumber richmond ky” draws about 390 searches a month at an average of $32.47 a click. At that price, a plumber’s budget should sit on the two or three jobs the crew does best, with a page for each and a target cost per lead.
Pest control draws about 170 searches a month at $22.51 a click, and garage door repair about 70 at $33.22. Those are few searches with real click prices, so the campaign has to stay narrow and the report has to show what each one returned.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency richmond ky | under 10 | not reported |
| ppc agency richmond ky | under 10 | not reported |
| ppc management richmond ky | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company richmond ky | 50 | $35.10 |
| garage door repair richmond ky | 70 | $33.22 |
| plumber richmond ky | 390 | $32.47 |
| pest control richmond ky | 170 | $22.51 |
| hvac repair richmond ky | 30 | $19.52 |
| electrician richmond ky | 140 | $16.03 |
| landscaping richmond ky | 140 | $4.75 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 573 to 815 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber richmond ky”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richmond market
When calls bunch up, and which pages catch them
Richmond’s climate runs to hot, humid summers and generally mild to cool winters. If your calls bunch up in one stretch of the year, the budget should build before it and pull back after it, with the dates set by your own call history.
The median Richmond home was built in 1994, and 28.1% of Richmond’s homes were built before 1980, so repair and replacement offers deserve their own landing pages. A roofer or a plumber can send the older-home searches to a page that talks about the work those houses need.
- residents (2025 estimate)
- 40,663
- residents (2025 estimate)
- population change, 2020 to 2025
- +15.6%
- population change, 2020 to 2025
- housing units
- 16,738
- housing units
- of occupied homes owner-occupied
- 38.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 28.1%
- of homes built before 1980
- median home value
- $214,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Madison County
The county’s trade counts, read against your budget
Madison County has 31 landscaping companies, the second-biggest trade group on the county chart, so a landscaper’s ads have to separate one crew from a long list. The page and the offer matter more than the bid when the field is that full.
The smaller trades have fewer businesses in the county, and a narrow campaign is easier to run: one job type, one landing page, one budget line. The click price decides how much testing that budget buys.
County Business Patterns
Trade and home service businesses in Madison County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors40
- Landscaping services31
- Residential remodelers27
- New home builders16
- Electrical contractors12
- Roofing contractors11
- Excavation and site preparation contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Setting up a Richmond ad account
Tracking goes in before the budget does, so the first month has a baseline.
1
Set the budget by job
We start from what one job is worth and the clicks your trade buys, then set a monthly number you can defend.
2
Wire the tracking first
GA4, call tracking and conversion tags go in before the first campaign, so the report starts with numbers you can check.
3
Build one page per job
Roof replacement, drain cleaning or whatever the crew does best gets its own landing page and its own campaign.
4
Keep the waste out
For the first 30 days we check search terms daily, then weekly, cutting anything that spends without a call and moving that money to the jobs that book.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
A Gulf Coast glass company’s ads inside a wider program
Dixie Glass, a Mississippi Gulf Coast company in business since 1946, had Lithium build its website and run its SEO and Google Ads. The card beside this text reports what the three produced together. Drake Snodgrass of Drake’s 7 Dees supplies the quote.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Richmond
Ad targets for the cities around Richmond
City-level bids mean one Richmond campaign can cover Lexington, Louisville and Covington without a second account. The PPC pages below carry each city’s click costs, including the ones across the state lines, and the Kentucky page picks up from there.
Published price
What PPC management costs a Richmond business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Richmond ad campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should a Richmond campaign start with?
Start from what one job is worth and what your trade’s clicks cost. A garage door click and a landscaping click are far apart, and the page behind the ad decides how much of that spend turns into a call. We pick the starting number with you on the strategy call and adjust it once real costs show.
What does the first week of a Richmond campaign look like?
The account goes live with tracking already in place, and initial results typically show within the first week. After that, the report tracks what each campaign produced.
Whose name is on the Google Ads account?
Yours. Lithium builds the account under your business, with your billing and your login, and you keep the account, its history and its data if you leave. That is a guarantee we put in writing, not a handoff saved for the end.
Do you run ads on Meta or Microsoft too?
Microsoft Ads and Meta ads on Facebook and Instagram are available when the audience is there. We test one channel at a time and keep it only if the report shows a return; Google is usually the first place to spend.
What does the monthly report show?
Calls, leads and cost per lead by campaign, plus what changed in the account that month. It does not stop at clicks and impressions; the numbers that matter are the ones your schedule can act on. If you mark which leads became jobs, the report follows a campaign from first contact to that job.
Free action plan
Plan a Richmond ad campaign before you fund it
Your trade, the jobs you want more of and what one job is worth are enough to start. A co-founder will take those on a short video call, set the click costs beside the budget and name the first campaign.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ