SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Roseville, California
Roseville PPC that sends the budget to the searches that book work.
Roseville ad budgets follow what a click costs in your trade, with call tracking on every campaign and a landing page for each job type.
- Call tracking on every ad
- A landing page per job type
- Spend moved to your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The click price first
What Roseville clicks cost before you spend
Garage door searches in Roseville average $70.06 a click, more than HVAC at $36.24 or pest control at $28.97, and Lithium Marketing builds the campaign around that number. A campaign that cannot tell one job from another burns money fast.
A cheap click is not automatically a cheap lead. Landscaping averages $10.74 a click in Roseville, and the job behind the click decides whether that is a bargain.
Search in Roseville
Where the paid search budget should go
The trade table shows where the volume sits: “plumber roseville” draws 880 searches a month and “electrician roseville” 390. A campaign buys searches, so the trades you serve deserve their own campaigns, each with its own landing page.
When we checked, the results page for “plumber roseville” showed no search ads. That changes by hour, budget and searcher. Paid search and a complete Google Business Profile get planned together, because the ad and the local listing reach different customers.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency roseville | under 10 | not reported |
| ppc agency roseville | under 10 | not reported |
| ppc management roseville | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair roseville | 390 | $70.06 |
| hvac repair roseville | 70 | $36.24 |
| pest control roseville | 720 | $28.97 |
| plumber roseville | 880 | $24.54 |
| electrician roseville | 390 | $21.86 |
| roofing company roseville | 110 | $18.21 |
| landscaping roseville | 590 | $10.74 |
| water damage restoration roseville | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 281 to 954 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber roseville”, as Google showed it to a searcher located in Roseville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Roseville market
When Roseville calls bunch up
Roseville’s dry season runs from June to October. If your work follows the heat, an air conditioning or irrigation campaign should have budget ready before the season peaks and less after it, not the same amount every month.
The wet season generally runs from October to April. A trade that fills its calendar in the wet months should have more money available then and less in the dry stretch.
- residents (2025 estimate)
- 167,302
- residents (2025 estimate)
- population change, 2020 to 2025
- +13.2%
- population change, 2020 to 2025
- housing units
- 61,242
- housing units
- of occupied homes owner-occupied
- 68.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 17.3%
- of homes built before 1980
- median home value
- $661,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Placer County
Where the county’s trade counts point your spend
Placer County lists 80 excavation and site preparation contractors, a trade whose work starts with a look at the property, so the ad and the landing page should ask for the address and the scope.
Pest control shows a different shape: 28 companies in the county and 720 searches a month for “pest control roseville”. A first campaign there can be narrow, one service and one city, and still reach a real audience.
County Business Patterns
Trade and home service businesses in Placer County
Establishments by industry, 2023
- Residential remodelers284
- Plumbing, heating and air-conditioning contractors209
- Landscaping services201
- New home builders183
- Electrical contractors182
- Excavation and site preparation contractors80
- Painting contractors74
- Roofing contractors64
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Roseville ad account gets set up
The account gets measured before the budget moves, and the campaigns follow the calls from there.
1
Read the account you have
We keep the campaigns that produce calls and write down the search terms that spend money without them.
2
Tie the call to the keyword
Call tracking, GA4 and conversion tags go in before the budget does, so the first call can be matched to its ad and search term.
3
Split the account by job
The jobs you want more of get their own campaign, landing page and budget.
4
Keep the changes going
Bids and search terms get attention daily for the first 30 days, then a weekly review sets the next round.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The case behind the card
Byers Septic: the ads, the site and the SEO
Drake Snodgrass, owner of Drake’s 7 Dees garden center, gives the quote next to the case. Byers Septic Service, a septic company, gave Lithium the Google Ads, the website and the SEO work, and the card shows what all three produced.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Roseville
Ads for the cities next door
Ads do not have to stop at Roseville. Sacramento, Elk Grove, Vacaville, Fairfield, Stockton and Antioch can each run their own campaign and budget. The California page has the rest of the state.
Published price
What the ad work costs in Roseville
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Ad budget questions from Roseville owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we set aside for Roseville ads?
It depends on your trade and on what a finished job pays you. A trade with a high click price needs a landing page that converts before the budget grows, while a cheaper click can be tested on less. We pick a first number on the call and revisit it after the first weeks of tracked calls.
Can we advertise one service and leave the rest alone?
You can. One campaign for the job you want more of, with its own landing page and budget, is often the cleanest first test. The other services keep running on referrals and organic search until the numbers say otherwise.
Do you buy ads anywhere other than Google?
Facebook, Instagram and Microsoft Ads are options, and so is LinkedIn when the buyer is another business. Lithium runs those channels when the signal points there, and the first campaign still starts with Google, where a search for a broken furnace happens.
How do you keep the ads out of the wrong searches?
Search terms get reviewed and negative keywords get added, and the landing page asks for the details that separate a job you want from one you do not. The report lists the terms that spent money, so the cuts are visible.
How does the management fee work with our ad spend?
The management fee starts at $500 a month, plus ad spend. It moves with the size of the account: how much you spend, how many channels run and how much landing-page work the account needs. Your ad spend goes to Google separately, and the fee is agreed before the first campaign.
Free action plan
Get a Roseville ad budget built from click costs
Before the first campaign, a co-founder goes through what clicks cost in your trade and how to set the first month’s budget, on a short video call. Bring the jobs you want and what one booked job is worth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ