Round Rock PPC Campaigns Built to Turn Clicks Into Customers
More phone calls and booked work from Google search, and now from AI search too.
Google Ads, Microsoft Ads, and Meta campaigns for Round Rock service businesses, engineered around the only metric that pays back: revenue per booked lead, not click volume.
Latest case study below: +76% Google Ads conversions on a 2.29% spend increase.
- Google Ads, Microsoft Ads, Meta, LinkedIn. Every channel where the cost-per-lead math closes
- Conversion tracking wired to your CRM, not just Google Ads (GA4 + CallRail + offline imports)
- Dedicated landing pages per intent. The home page is not a landing page
- Monthly reporting tied to leads and revenue. Google Partner. 5.0 across 30+ Google reviews
Partner
How a 78-year-old Gulf Coast glass company drove 76% more Google Ads conversions on a 2.29% spend increase.
Round Rock service businesses run in an Austin metro auction shaped by Dell Technologies headquarters, the Williamson County tech migration, and the I-35 corridor spillover that quietly bleeds budget into Pflugerville, Cedar Park, and central Austin clicks. The Dixie Glass campaign shows what disciplined PPC management does to that math.
Dixie Glass, a third-generation Mississippi Gulf Coast glass company in business since 1946, came to Lithium with Google Ads campaigns that were spending without producing tracked conversions. We rebuilt the campaigns around proper conversion tracking, tightened the keyword and match-type strategy, deployed dedicated landing pages, and wired CallRail through to GA4. Over twelve months, on only a 2.29 percent ad spend increase, Google Ads conversions climbed 76 percent and the campaign conversion rate landed at 15.57 percent.
DIXIE GLASS — GOOGLE ADS REBUILD
Three things Round Rock PPC programs miss that we don't.
Round Rock sits inside the Austin auction and pays Austin-tier CPCs.
Williamson County is administratively separate from Travis, but Google's auction does not care. Round Rock buyers see ads bid up by Austin home-services giants and by every Cedar Park, Pflugerville, and Leander competitor swimming in the same metro. A campaign built on Round Rock geo alone, without aggressive negative-keyword work, gets buried fast.
Round Rock buyers want Dell-corridor, Brushy Creek-aware ad copy.
The Dell campus, the rapid growth out toward Teravista and Paloma Lake, and the older Round Rock West and Forest Creek neighborhoods all behave like distinct submarkets. Ad copy that names the actual service plus a real Round Rock neighborhood or the Dell campus area consistently outperforms generic Austin-metro headlines. Quality Score moves accordingly.
Round Rock PPC math closes on cost per booked lead, not impressions.
Tech-corridor buyer cycles are long and account-based on the B2B side, fast and price-driven on the home-services side. Reporting that stops at the click hides the math on both. We report leading indicators weekly during launch, then leads, cost per lead, and revenue every month, all tied to your CRM. The strategy call is built around what closed, not what served.
Ranking for queries that do not convert
In Round Rock, where Bay Area business-services CPCs run $7 to $12, every wasted click is a measurable dollar lost. Lithium’s PPC programs are built around the cost-per-lead math first, click volume second.
Technical debt blocking growth
Service-business buyers prefer to tap a phone number rather than navigate a menu to find one. A site missing a click-to-call link in the hero, and a sticky mobile bar that keeps it within thumb reach during scroll, loses the calls you paid to earn through ads.
Generic content that says nothing local
A PPC campaign without proper conversion tracking, dedicated landing pages, and negative-keyword discipline is invisible in your CRM dashboard. The clicks may be there, the impressions may be there, but the booked work is flat. That is where most of the Round Rock ad spend silently leaks.
No measurement tied to revenue
Buyers decide whether to keep scrolling in about five seconds. A site that shows no reviews, no project photos, no service-area clarity, and no trust signal in the hero loses every time to a competitor who placed a single five-star rating in the right spot.
Eight things we ship inside every Round Rock PPC retainer, not as upsells.
A Round Rock PPC program needs every line item in this list working together. The Austin metro CPC pressure, the Dell-and-tech-corridor B2B layer, and the rapid suburban growth from Teravista to Paloma Lake all reward disciplined campaign architecture and punish lazy templating.
Conversion tracking, properly wired
GA4 events on every form and click-to-call. CallRail call tracking with call quality scoring. Server-side conversion imports for Google Ads. Offline-conversion imports from your CRM (HubSpot, Salesforce, GoHighLevel). The algorithm cannot optimize toward leads it cannot see.
Dedicated landing pages per intent
Landing pages built for the buyer behind the keyword, not the home page. Single offer above the fold, tap-to-call thumb-zone-friendly, one form, one CTA, and a load time under 2.5 seconds on a mid-tier Round Rock mobile network. Every high-intent keyword cluster gets its own page.
Keyword strategy + match-type discipline
Keywords mapped to buyer intent (research, comparison, decision) and tied to estimated revenue per lead. Match-type discipline that prevents broad-match drift from eating budget on the wrong queries. Monthly negative-keyword review from the search-terms report.
Ad copy + Responsive Search Ads
Ad copy that names the actual service, not “quality work.” Responsive Search Ads with the maximum asset count, manual headline pinning where intent demands it, sitelinks tuned to Round Rock buyer language, and structured asset extensions. Every variant tagged for A/B analysis.
Geo-targeting + audience layering
Geo-targeting at the suburb level, not the metro level. Bid modifiers tuned to your actual conversion data across the neighborhoods you serve. Audience layering with in-market segments, remarketing pools, and customer-match uploads from your CRM. The right click, the right place, the right time, at the right bid.
Bid management + remarketing
Manual control on high-intent keywords, Google’s tCPA and tROAS automation where the data supports it. Remarketing audiences segmented by funnel stage, with display, YouTube, and Discovery campaigns layered on top of search for Round Rock buyers who clicked but did not convert. The full funnel, not just the first click.
Reporting tied to revenue, not vanity
Looker Studio dashboard updating daily on impressions, clicks, conversions, conversion rate, and ROAS by campaign and ad group. Call quality scored and reviewed monthly. Monthly written report ties everything back to leads delivered, cost per lead, and revenue. The same numbers Lithium uses internally to manage your program.
Optimization cadence that pays back
Daily monitoring during the first 30 days, weekly after that. Bid adjustments, ad copy rotations, and budget reallocations happen on real data: search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance. Every change is logged and tied to a measurable outcome.
The verticals where our Round Rock PPC playbook turns clicks into customers most reliably.
Round Rock’s economy splits between the Dell Technologies headquarters and the broader Williamson County tech buyer pool, the rapid home-services demand from the suburban growth across Teravista and Paloma Lake, the regional healthcare anchor at Baylor Scott and White and St. David’s Round Rock, and the dense retail and hospitality layer along I-35 and the Round Rock Premium Outlets corridor. These are the verticals where our PPC programs deliver the most consistent cost-per-lead math.
Round Rock’s mix of older Forest Creek and Round Rock West homes plus the rapid new-build growth out toward Teravista, Paloma Lake, and Behrens Ranch keeps HVAC, plumbing, electrical, and roofing trades busy year-round. Texas-summer AC failures dominate June through September, and the occasional hard freeze (2021 ice storm scar tissue still drives pipe-burst search intent) produces a winter spike. We build emergency-intent call-only campaigns, suburb-level geo-targeting tight to Round Rock with controlled spillover into Pflugerville and Hutto, and tap-to-call landing pages that load under 2.5 seconds on mid-tier mobile. Cost per lead typically lands $75 to $145 once optimized.
Independent dental and medical practices in Round Rock operate in the orbit of Baylor Scott and White Medical Center Round Rock and St. David’s Round Rock, both of which bid procedural keywords across the metro with system-level budgets. We run procedure-specific ad groups, insurance-friendly landing pages naming the carriers Dell and the tech-corridor employers actually offer, and conversion tracking through your booking platform. Not just form submissions. The booked appointment is the lead, and we wire CallRail to the practice management system.
Round Rock contractors handle a mix of suburban remodels in Forest Creek and Round Rock West, new-build add-ons across Teravista and Paloma Lake, pool and outdoor-living projects for the Dell-corridor relocators, and light commercial work along the I-35 corridor. We run project-type ad groups (kitchen remodels, additions, pools, outdoor kitchens), image and YouTube creative with real Round Rock project photography, and quote-form landing pages with realistic price-range expectation setting so the lead arrives qualified.
Round Rock attorneys handle personal injury tied to the I-35 corridor, family law, employment law that orbits Dell and the broader tech-corridor workforce, and estate planning for a market with rapidly accreting tech-employee equity wealth. We run practice-area campaigns tied to actual buyer intent, write ad copy that meets State Bar of Texas advertising rules, and tie consultation-booking landing pages to CallRail. Cost per lead in legal often runs $150 to $300 once disciplined.
Round Rock’s restaurant scene spans the downtown square, the Round Rock Premium Outlets corridor, La Frontera, and the rapidly building dining clusters near the Dell campus. Volume swings with Dell campus traffic, Kalahari Resorts events, Round Rock Express baseball at Dell Diamond, and the rodeo weekends. We build event-driven campaign scheduling, OpenTable and Resy conversion tracking where applicable, local-intent search campaigns, and geo-fenced ad groups around Dell Diamond and the outlets during event windows.
Auto repair and body shops in Round Rock serve a heavy commuter base running I-35 and 130 every day, with a steady mix of Honda, Toyota, Ford, and a growing Tesla service-search layer pulled by the Austin-metro EV adoption curve. Hail seasons in spring drive their own volume. We run emergency-intent call-only campaigns, OEM-specific ad groups, parts-and-labor landing pages, and dynamic call extensions during shop hours. Geo-targeting often extends to Pflugerville and Hutto to capture commuter searches.
Round Rock’s specialty retail centers on the Round Rock Premium Outlets, the downtown Main Street boutiques, and the La Frontera and Wyoming Springs retail clusters. We run Google Shopping campaigns with product feeds, local-inventory ads, store-visit conversion tracking, and remarketing audiences segmented by product category. Performance Max often handles the awareness layer; manual search captures the high-intent decision and protects margin against the Domain and central-Austin retail pull.
Round Rock’s B2B service economy runs deep on Dell Technologies supply-chain vendors, the broader Williamson County tech-services sector, and the regional healthcare-administration buyer pool. Sales cycles are long and account-based. We run LinkedIn-paired Google Ads campaigns, gated-content lead-gen funnels, and long-cycle attribution wired through HubSpot or Salesforce. Cost per qualified opportunity matters more than cost per first-touch click, and the Dell account-based playbook drives the LinkedIn budget allocation.
From audit to optimized campaigns, with weekly check-ins through the first month.
Profitable PPC is a compounding system, not a one-time launch. The Lithium process starts with an audit and conversion-tracking rebuild, then ships campaign optimizations on a weekly cadence with monthly reporting that ties impressions to booked work.
Audit and strategy
We pull your Google Ads, Microsoft Ads, GA4, CallRail, and CRM data and audit your current campaigns against impression share, conversion rate, quality score, and search-terms waste. We map your service mix, real Round Rock buyer journeys, and revenue per lead. You receive an audit deliverable in week one with priorities ranked by impact.
Conversion infrastructure
Before we touch ad copy, we wire conversion tracking properly. GA4 events on every form and click-to-call, CallRail through to Google Ads, server-side conversion imports, and offline-conversion imports from your CRM. The algorithm cannot optimize toward leads it cannot see, so this gets done first or everything else compounds slower.
Campaign build
Ad groups structured by buyer intent, ad copy with the maximum Responsive Search Ads asset count, dedicated landing pages built for each high-intent keyword cluster, geo-targeting at the suburb level (tuned to the neighborhoods you actually serve), and a baseline negative-keyword list. Every campaign launches with a 30-day optimization plan already mapped.
Launch and learning phase
We build your Round Rock campaigns from the ground up: ad groups by intent, ad copy with the maximum Responsive Search Ads asset count, sitelinks tuned to Round Rock buyer language, geo-targeting at the suburb level, and dedicated landing pages for the highest-intent keywords. Every campaign launches with a baseline negative-keyword list and a 30-day optimization plan already mapped.
Ongoing optimization
Daily monitoring during the first 30 days, weekly after that. We optimize on search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance, and quality score drift. Bid adjustments, ad copy rotations, and budget reallocations happen on real data, not gut feel. Every change is logged and tied to a measurable outcome.
Measurement and monthly iteration
Monthly written report tied to leads, cost per lead, and revenue from paid search. Strategy call with DJ Van Zanten to set the next month’s priorities. The strategy adjusts every thirty days based on what is actually moving the phone in Round Rock. Not what looks good on a vanity chart.
What a Round Rock service-business owner actually gets, by PPC approach.
Transparent pricing. Management starts at $500/month, separate from your ad spend.
Typical Round Rock service businesses run $500 to $1,500 per month in management on top of $2,000 to $5,000 in monthly ad spend. Pricing scales with monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs. You will see the math on the first call. No haggling, no hidden upsells.
Service businesses Lithium runs PPC for.
Willard Power Vac
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs.”
Drake’s 7 Dees
“Cost per lead is down, lead quality is up, and the monthly reports actually mean something. Lithium runs our Google Ads like they own the business.”
Rickabaugh Construction
“Working with Lithium Marketing has been awesome.”
Round Rock PPC, straight answers.
A properly built Round Rock campaign starts producing tracked conversions within the first week of launch. The first 30 days are a learning phase where the algorithm calibrates on real data and we filter out the central-Austin and Pflugerville spillover that always shows up in the search-terms report. Cost per lead typically stabilizes by month two and improves through month three as negative-keyword lists tighten and landing pages get conversion-rate-tested. We report weekly during the first month, monthly after that.
Round Rock CPCs run upper-tier nationally because the campaign sits inside the Austin metro auction. Most service verticals sit in the $6 to $13 range, healthcare and legal push $14 to $30 because the Baylor Scott and White and St. David’s bids set the procedural baseline and the tech-corridor wealth grinds attorney CPCs upward. Williamson County median household income is well above the national average, which supports premium service pricing. Properly run Round Rock campaigns deliver cost per leads under $130 in trades, under $300 in legal.
Management starts at $500 per month, separate from your ad spend. Typical Round Rock service businesses run $700 to $1,500 per month in management on top of $2,500 to $5,500 in monthly ad spend. The number depends on monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs. You will see the math on the first call. No haggling, no hidden upsells.
No reputable PPC agency guarantees a specific cost per lead, because both are controlled by the Google Ads auction, the season, and your offer. What we guarantee is the work: conversion tracking shipped properly, dedicated landing pages per intent, monthly negative-keyword review (Round Rock needs central-Austin, Pflugerville, and Cedar Park negatives), weekly bid optimization, and reporting tied to revenue per lead. The cost-per-lead curve bends downward when the work is done right.
Quality Score is Google’s estimate of how relevant your ad and landing page are to the keyword. It directly affects your cost per click and ad position. We optimize Quality Score on three vectors: expected click-through rate (better ad copy, headline pinning where intent demands it), ad relevance (tight ad-group themes, one core keyword set per ad group), and landing-page experience (dedicated pages per intent, fast mobile load, message-match with the ad). A 7+ Quality Score on high-volume keywords often saves Round Rock clients 30 to 50 percent on cost per click compared to a 4 or 5.
Three layers. Leading indicators: impressions, clicks, click-through rate, Quality Score, search impression share in the Round Rock auction (especially against the Austin metro home-services giants and the Baylor Scott and White and St. David’s procedural bids). Mid-funnel: conversion rate by ad group, conversion rate by landing page, call quality scoring. Revenue: leads delivered, cost per lead, ROAS, revenue attributed to paid via offline conversion imports from your CRM. The dashboard updates daily and the written report ships monthly with a strategy call.
Daily campaign monitoring during the first 30 days (weekly after), bid and budget optimization, ongoing ad copy and creative testing, landing page conversion-rate optimization, monthly negative-keyword review tuned to the Round Rock geo (central Austin, Pflugerville, Cedar Park, and Hutto all get filtered as needed), audience segmentation refinement, call quality scoring, monthly reporting tied to leads and revenue, and a strategy call with DJ Van Zanten. Round Rock retainers above the base tier include LinkedIn campaign management for B2B sellers and CRM offline-conversion wiring.
Yes. PPC is the fastest channel for a new Round Rock business because it does not depend on review history or earned visibility, both of which are slow to accrue against the entrenched Austin-metro competitors. A new business with a real offer, a clean landing page, and proper conversion tracking can produce tracked leads within the first week. We typically pair an aggressive PPC launch with a measured SEO build over the next six months so the blended cost per lead drops as earned visibility compounds.
Your Round Rock PPC strategy call is run by DJ Van Zanten, not handed to a junior account manager.
DJ Van Zanten joined Lithium as co-founder in 2018 and leads the strategic side of every client partnership. His approach is real-talk consulting: map out a simple, actionable plan, identify the revenue opportunities that matter most, and translate the technical work into business outcomes you can measure. Behind DJ on every Round Rock PPC program, co-founder Kurt Schell directs the technical and content execution, drawing on more than twenty years of SEO, PPC, and conversion-rate work. The strategy call you book is the actual call you take, with the person who will be calling the shots on what to prioritize, what to ignore, and how to measure progress.
Get a free 30-minute Round Rock PPC audit.
On the call we look at your current Round Rock PPC campaigns against impression share, conversion tracking depth, search-terms waste (central-Austin, Pflugerville, and Cedar Park spillover is almost always present), landing-page conversion rate, and the actual cost per lead your CRM is recording. You leave with a specific 30-day plan, whether or not you decide to work with us. There is no slide deck and no sales pitch.
- No-obligation 30-minute call with DJ Van Zanten, not a junior
- Written priority list of the top 5 to 10 changes that will move leads
- Google Partner with a 5.0 rating across 30+ Google reviews