SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Round Rock, Texas
Round Rock PPC that shows which clicks became calls.
Round Rock Google Ads start with call tracking, and the monthly report shows calls, leads and cost per lead.
- Every click traced to a call
- A landing page built for each search
- Budget moved to your best months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click has to earn
Which Round Rock searches deserve the budget
A click on “plumber round rock” averages $49.30, and the phrase gets about 1,900 searches a month, so the account has to know which click became a call before it spends another dollar. Lithium Marketing runs Google Ads for Round Rock service businesses with call tracking in place before the first dollar goes out, so the budget follows the searches that produce work.
The spread is wide. “Garage door repair round rock” averages $72.38 a click and “hvac repair round rock” $102.44, while “roofing company round rock” averages $4.37. A roofer can afford to test; a garage door or HVAC company needs a tighter list of search terms and a landing page that turns a call into a booked job.
Click costs and ad slots
What the Round Rock results page sells
4 paid ads sat at the top of the Round Rock plumber page we recorded, above the local listings and organic results. That is the slot a campaign buys into: the first thing a customer sees, priced per click, against businesses that also show in the listings below.
An AI Overview sat above the normal results on that page too. A paid ad cannot buy that space, but it can land on a page that answers what the overview only summarizes: what the job costs, how fast someone can come and how to book it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency round rock | under 10 | not reported |
| ppc agency round rock | under 10 | not reported |
| ppc management round rock | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair round rock | 30 | $102.44 |
| garage door repair round rock | 320 | $72.38 |
| plumber round rock | 1,900 | $49.30 |
| pest control round rock | 590 | $30.46 |
| water damage restoration round rock | 90 | $26.26 |
| electrician round rock | 260 | $18.30 |
| landscaping round rock | 480 | $8.56 |
| roofing company round rock | 320 | $4.37 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 41 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber round rock”, as Google showed it to a searcher located in Round Rock. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Round Rock market
When the phones ring, and what to do about it
Round Rock has generally hot, humid summers and mild, cool winters. If your busiest weeks land in the heat, the budget should build before them and hold while they run. If your trade is quiet then, the same money can wait for the month your calls return.
Round Rock’s population climbed 18.2% from 2020 to 2025, ending at 141,282. Ad groups aimed at the newer subdivisions can wait until tracking shows which areas call.
- residents (2025 estimate)
- 141,282
- residents (2025 estimate)
- population change, 2020 to 2025
- +18.2%
- population change, 2020 to 2025
- housing units
- 51,143
- housing units
- of occupied homes owner-occupied
- 55.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 10.5%
- of homes built before 1980
- median home value
- $418,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Williamson County
Which trades can carry a Round Rock ad budget
Williamson County lists 171 new home builders, 90 excavation and site preparation contractors and 58 painting contractors. Those trades sell projects, so the landing page has to qualify the click: ask for the project type and the property address to filter out the browser who wanted a repair.
Repair trades run the other way. Pest control, plumbing and garage door calls usually arrive with a job in mind, so the landing page should carry the phone number, the service area and the hours above the form. The county has 43 pest control companies, so the same searches are split among them.
County Business Patterns
Trade and home service businesses in Williamson County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors267
- Residential remodelers232
- Electrical contractors210
- Landscaping services183
- New home builders171
- Excavation and site preparation contractors90
- Roofing contractors75
- Painting contractors58
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Round Rock campaign gets built
Tracking is live before a dollar moves. From there, the campaigns follow the calendar we agree with you.
1
Look at what is live
Any running campaigns get read first: what earns calls stays, and search terms that spend without calls get named.
2
Attach a name to every call
Each call and form gets a source, with GA4, call tracking and conversion tags installed before the first campaign.
3
Give each service its own campaign
The work you want most gets a campaign and a landing page of its own, with match types set to keep the wrong searches out.
4
Daily checks, then weekly
Bids and search terms get checked daily through the first 30 days, then weekly, against the budget calendar we agree with you.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Byers Septic: Google Ads, website and SEO
The Google Ads account on the card belongs to Byers Septic Service, and the same case documents a new website and SEO. Lithium did all three, and the numbers on the card describe that work. Matt Johnson’s quote, from his time running On-Target Landscape, sits next to it.
Septic“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Round Rock
Ad targets for the cities around Round Rock
Bids can be set city by city from the first campaign. The PPC pages below carry the nearby cities’ figures, and the Texas page covers the whole state.
Published price
What PPC management costs a Round Rock business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Round Rock owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we put behind Round Rock ads?
Start from what a booked job is worth to you, then work back from the click costs listed for each trade. A trade with cheap clicks can test on a modest budget, while an expensive one needs a narrower list of searches before it spends. We set the starting number together and change it when tracking shows a real cost per lead.
What happens in the first month of a campaign?
Tracking goes live, then bids and search terms get adjusted daily through the first 30 days and weekly after that. You see calls, leads and cost per lead in the report. The first month is for cutting waste, not for judging the final cost of a booked job.
How is the management fee set?
The published price is the answer: management starts at $500 a month, plus ad spend, and your ad budget is a separate line on the same invoice. What moves the management number is the size of that budget, the channels in play and any landing pages built for the account. A six-month start comes first, then 30 days’ notice ends it.
Should we add Microsoft or Meta ads?
A second network is a test, not a default. Lithium can run Microsoft Ads and Meta placements on Facebook and Instagram when your buyers are easier to reach off Google, and the decision rests on cost per lead, not reach. Google has to prove the offer first.
What does the monthly report show?
Calls, leads and cost per lead by campaign. When your team records which leads turned into jobs, the report can follow a campaign from click to booked work. No report can promise a lead count, so the numbers are what happened, not a forecast.
Free action plan
Get a free Google Ads plan for your Round Rock trade
Start with two numbers: the months that decide your year and what one booked job is worth. A co-founder will set the click costs above against those numbers and build the first budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ