Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Google Ads for Salem, Oregon
PPC and Google Ads for Salem service businesses, measured in booked jobs.
With some Salem trade clicks averaging over $100, Lithium tracks every Google Ads call to its keyword and shifts budget to keywords that book jobs.
- Each call tied to its keyword
- Separate campaigns by job type
- Wasted search terms cut weekly
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Salem click costs first
Why tracking comes before budget in Salem Google Ads
Lithium Marketing manages Google Ads for Salem service businesses, and in this market the case for tracking starts with price. Roofing tops the trade table at $164.85 for an average click on “roofing company salem or”, with “hvac repair salem or” at $117.52. At those prices, each call needs a record of the keyword, ad and landing page that produced it before another dollar of budget moves.
Garage door repair is close behind at $115.56 a click. At the other end, “electrician salem or” averages $16.99, low enough that an electrician can try a modest daily budget and let the call data decide the next step.
The Salem results page
What sat at the top of a Salem plumber search
When we checked “plumber salem or”, the top of the page belonged to Google’s Local Services listings, the Map Pack came next and no regular search ads showed at all. One check is a snapshot, since ads come and go by hour, searcher and budget, but it shows that the paid search slot is one of several ways onto that page. Your Google Business Profile and reviews still need work while the campaigns run.
“Pest control salem or” gets about 880 searches a month at $21.99 a click. For a pest control company, that is enough volume to give each treatment its own campaign and landing page, so the reports show which treatments bring calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency salem or | under 10 | not reported |
| ppc agency salem or | under 10 | not reported |
| ppc management salem or | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company salem or | 170 | $164.85 |
| hvac repair salem or | 170 | $117.52 |
| garage door repair salem or | 30 | $115.56 |
| plumber salem or | 1,900 | $37.60 |
| pest control salem or | 880 | $21.99 |
| landscaping salem or | 30 | $17.09 |
| electrician salem or | 50 | $16.99 |
| water damage restoration salem or | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 161 to 574 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber salem or”, as Google showed it to a searcher located in Salem. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Rain and dry months
A Salem ad calendar built on the wet and dry seasons
Between October and April, Salem gets most of its yearly rain. July and August, in the middle of a dry season from May through September, together average only 2% of the annual precipitation. If your calls follow that calendar, as leak and drainage calls can in the wet months and exterior painting and landscaping can in the dry ones, raise each campaign’s budget ahead of its busy stretch and ease off after it.
Twelve months of your tracked calls will set the exact dates. Until then, the split starts from the season and follows whatever the calls show.
- residents (2025 estimate)
- 181,779
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 71,124
- housing units
- of occupied homes owner-occupied
- 55.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.7%
- of homes built before 1980
- median home value
- $416,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
Roofing and landscaping call for opposite bidding
Marion County has 82 roofing contractors. With roofing clicks the priciest in the table, a roofer’s campaign needs a landing page for each job in the ads, a search term list pruned every week and lower bids on terms that never produce a call.
Landscaping works on different numbers. Clicks on “landscaping salem or” average $17.09, and Marion County has 220 landscaping companies. The low click price stretches a landscaper’s budget further, and in a field that size, a campaign split by job type, such as design, installs and maintenance, lets each ad name the exact work and shows which job books.
County Business Patterns
Trade and home service businesses in Marion County
Establishments by industry, 2023
- New home builders329
- Landscaping services220
- Residential remodelers171
- Painting contractors159
- Plumbing, heating and air-conditioning contractors92
- Electrical contractors89
- Roofing contractors82
- Excavation and site preparation contractors77
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setup and upkeep
Your first month of Salem Google Ads, step by step
No bid changes until calls and forms are measured; after that, the account is tuned on a fixed schedule.
1
Read the current account
If ads are already running, the search terms report comes first: which terms produced calls, which spent money with nothing to show, and which belong on the negative list.
2
Make the phone measurable
Call tracking numbers, GA4 and conversion tags go on every ad, form and landing page, so a call from a roofing ad and a call from a furnace ad show up as two different sources.
3
Build around your best-paying work
Campaigns are split by the jobs worth the most to you, and each ad points to a page about that job alone, with the number at the top and photos of the work.
4
Prune and adjust on a schedule
For the first 30 days someone checks the account every day; after that, the review is weekly. Each monthly report breaks out calls, leads and cost per lead by campaign.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A Lithium Google Ads client
Drake’s 7 Dees: Google Ads beside a new website and SEO
Drake’s 7 Dees, a garden center and landscaping company, got Google Ads from Lithium together with a new website and SEO, and the numbers on the card are the product of all three. Beside it is a quote from Kevin Atiyeh of Atiyeh Bros Carpet, who credits Lithium with understanding what his company specializes in.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetCities nearby
Adding nearby cities to a Salem campaign
Taking jobs in Keizer, Woodburn or Albany as well? Each nearby city can be added to the same account with a bid of its own, and the city links below show what searches cost there. For anywhere else in the state, start from the Oregon link.
Published price
What Salem businesses pay Lithium to run Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Salem Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
How big should my Salem ad budget be?
A typical range is $2,000–$5,000 a month in ad spend, paid to Google, on top of Lithium’s management fee. A roofer facing clicks above $100 reaches the high end of that range sooner than an electrician paying $16.99 a click, and the call tracking shows when a bigger budget has earned its place.
Will the phone ring in the first week?
Usually, yes: initial results typically show up within the first week once campaigns are live and tracking is in place. The bigger gains come later, as wasted search terms get cut and budget shifts to the keywords that book jobs.
What does Lithium charge to manage Salem Google Ads, and is there a contract?
Management starts at $500 a month, plus ad spend, and the fee scales with your ad spend, the channels we run and any landing page work. After an initial six months, you stay on month to month and can stop with 30 days’ notice.
Should I run ads if I already show in the Map Pack?
Often, yes, for any job the Map Pack isn’t bringing you enough of. The Map Pack is three spots that shift with where the searcher is, while a search ad can show across the whole area you choose, so the two can reach different customers.
Do you run ads outside Google, such as Facebook?
Yes. Microsoft Ads and Meta ads on Facebook and Instagram are both managed offers, and Lithium adds them once Google’s tracking shows what a call is worth to you. With Salem roofing, HVAC repair and garage door repair clicks all averaging over $100 on Google, another channel is worth testing for those trades.
Free action plan
Find out what your Salem clicks should cost, on a free call
Bring your current Google Ads account, or tell us you have never run one. On a short video call, a co-founder goes through Salem click costs for the jobs you sell and what a call has to be worth for the ads to pay.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ