Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Salinas, California
PPC for Salinas service businesses, measured by the call.
Salinas service businesses get Google Ads aimed at the jobs they can start, with every call tied to the keyword that paid for it.
- Calls counted in one monthly report
- A page for each kind of job
- Spend follows the work you can take
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Clicks, calls and what they cost
What a Salinas click costs before you bid
A click on “pest control salinas” averages $23.27, and a click on “garage door repair salinas” averages $47.57. At those prices a campaign without tracking is a guess, so Lithium Marketing puts the tracking in before the first bid and traces each call back to the search that paid for it.
Clicks in Salinas spread wide: landscaping at $1.41 and roofing at $5.28, against plumbing at $19.75. A plumber and a landscaper cannot run the same budget, and the plan should not pretend they can.
Click costs in Salinas
Where a Salinas ad budget should start
“Landscaping salinas” is the cheapest trade search at $1.41 a click, while “plumber salinas” runs $19.75. The gap decides how many clicks a budget buys and which trades can afford to bid.
The day we looked at “plumber salinas”, the paid slots were empty. That can change within an hour, so treat the campaign as a partner to the Google profile, not a substitute for it.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency salinas | under 10 | not reported |
| ppc agency salinas | under 10 | not reported |
| ppc management salinas | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair salinas | 70 | $47.57 |
| pest control salinas | 210 | $23.27 |
| plumber salinas | 1,000 | $19.75 |
| roofing company salinas | 140 | $5.28 |
| electrician salinas | 210 | $5.04 |
| landscaping salinas | 170 | $1.41 |
| water damage restoration salinas | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 26 to 853 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber salinas”, as Google showed it to a searcher located in Salinas. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Salinas market
Plan the budget around the work you can take
Monterey County holds 145,469 housing units, and your crews can only reach part of them. Target the cities where you already work, not the whole county, so the budget buys calls you can answer.
Put the phone number, the service area and the hours on the landing page. A customer who is ready to book should not have to hunt for the number.
- residents (2025 estimate)
- 159,134
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 45,249
- housing units
- of occupied homes owner-occupied
- 47%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.9%
- of homes built before 1980
- median home value
- $654,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades and click costs
Roofers, landscapers and pest companies bid differently
Landscaping searches in Salinas run about 170 a month at $1.41 a click; roofing runs about 140 at $5.28. The landscaper can test more terms on the same budget, and the roofer has to pick fewer, better ones.
“Pest control salinas” draws about 210 searches a month at $23.27 a click, and Monterey County records 19 pest control companies. The clicks cost enough that the landing page has to earn the call.
County Business Patterns
Trade and home service businesses in Monterey County
Establishments by industry, 2023
- Residential remodelers238
- Landscaping services165
- New home builders133
- Plumbing, heating and air-conditioning contractors131
- Electrical contractors131
- Painting contractors104
- Roofing contractors41
- Excavation and site preparation contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account, month one
What happens in the Salinas account first
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
1
Read the account’s own history
We keep the terms that produced calls and list the ones that only collected clicks. The cut list is usually longer than the keep list.
2
Tie each call to its keyword
We connect the ad click to the call before the first campaign runs, so the report names the keyword behind each call.
3
Split the budget by job
A drain clearing, a roof repair and a panel upgrade are three different buyers, so each gets its own campaign and its own page.
4
Keep the bids on a schedule
For the first month the bids get checked every day. After that the changes come once a week.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A glass company and Atiyeh Bros
Town & Country Glass: Google Ads, a website and SEO
Town & Country Glass is a commercial glass company in Portland. Lithium handled its Google Ads, built the website and ran the SEO, and the card shows what all three produced. Kevin Atiyeh, of the carpet and rug business Atiyeh Bros, supplies the quote card’s words.
Commercial glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Salinas
Ad targets for the neighboring cities
The city links below carry their own click costs. San Jose and Fremont clicks are not Salinas clicks, so a budget that treats the Bay Area as one market overpays in some cities and starves others. The state pill adds the rest of California.
Published price
What the Google Ads fee pays for in Salinas
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Salinas owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Salinas business spend on ads?
Set the budget from what a booked job is worth and what a click costs in your trade. A pest company at $23.27 and a landscaper at $1.41 cannot share a starting number, so we pick one together and let the first weeks of tracking correct it.
How soon do the first calls come in?
The first calls can come in the opening week, once tracking is live and the campaigns have somewhere to send them. Early on, the work is mostly subtraction: drop the terms that only collect clicks, and let the cost per lead settle before you judge the budget.
How long is the Google Ads agreement?
It opens with a six-month term and then continues a month at a time; 30 days’ notice ends it. Management starts at $500 a month, plus ad spend, and the fee moves with the channels run and any landing pages built for the account. The number is in the proposal before the first campaign runs.
Do you advertise anywhere besides Google?
Google gets the first dollars because the customer is already searching. Microsoft Ads, Facebook, Instagram and LinkedIn get added when a trade’s Google clicks run high or the audience lives on those platforms.
How do we know which ads produced booked jobs?
The report lists calls, leads and cost per lead by campaign, with the search terms behind each. If you mark which leads turned into signed work, the same report puts revenue beside the spend.
Free action plan
Get a co-founder’s read on the Salinas account
Send a screenshot of the account you run, or say you have none, and list the jobs you want to fill. A co-founder reviews the search terms with you on a short video call and sketches a first-month budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ