San Francisco PPC and Google Ads that turn expensive clicks into calls.

A typical account spends $2,000 to $5,000 a month on ads, and your spot in that range comes down to your trade’s click prices and how many jobs you want. A plumber paying about $43.72 a click goes through a budget much faster than a roofer paying $9.20. A co-founder suggests a starting figure on your strategy call, and tracked costs adjust it from there.

Campaigns launch with tracking already recording calls and forms, and initial results typically show up within that first week. Early on, the job is pruning: any search term that spends money without matching your work gets blocked, so the budget stays on searches that fit.

Cancellation takes 30 days’ notice once the initial six-month term has ended. Before committing, ask us to walk through the budget for your trade and the calls you would need to cover it. Management starts from $500 a month, plus ad spend; your proposal sets the fee and work included.

It isn’t. Microsoft Ads and Meta ads on Facebook and Instagram are both managed services. In a city where a plumbing click on Google averages $43.72, a second channel can be worth testing once tracking shows what a Google lead costs you.

Each job type gets its own landing page: one service, its photos, its reviews and a phone number at the top. Sending a water damage ad to a general home page makes the caller hunt for the right service, and at $50.22 a click that hunt is expensive.